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SiteGround's 70% Off Easter Sale & A Word of Warning

SiteGround's 70% Off Easter Sale & A Word of Warning


Easter is this Sunday, April 20th, and in celebrating SiteGround has announed their Easter Sale starting this Saturday April 19. The sale will last through Monday April 21st and will offer a huge 70% off discount on SiteGround's hosting packages. 70% off ... read more

20% Off on Yola Gold During April 2014

20% Off on Yola Gold During April 2014


If you build it, they will come! Right? Well not really. Luckily the Yola Gold package gives plenty of awesome SEO and marketing tools which you can utilize to build up the traffic to your website and start growing your ... read more

DynDNS No Longer Free

DynDNS No Longer Free


DynDNS used to be THE free DNS service everyone was always recommending. Unfortunately Dyn has recently announced that it’s free service will cease on May 7th, 2014. This means anyone using their free DNS hosting has to upgrade to a paid ... read more

Some New TLD's to Brighten Up Tax Day

Some New TLD's to Brighten Up Tax Day


In an effort to take your mind off the IRS, here's some new fun TLD options, available for general registration as of 4/15: .gift, .pics, .photo, .guitars, .link. Two more batches of new TLDs arrive later this week, so be ... read more

PlainEdit.NET & Sublime Text Added to Free Webmaster Resources Directory

PlainEdit.NET & Sublime Text Added to Free Webmaster Resources Directory


These days it's rare that a new text/code editor comes out that brings anything remotely new or exciting to the table. There are already plenty of code editors and Notepad replacements out ... read more

Get 25% Off on Wordpress Hosting from GoDaddy

Get 25% Off on Wordpress Hosting from GoDaddy


Back at the end of January GoDaddy had announced their launch of dedicated Wordpress hosting plans - and today I am happy to announce their latest sale which gives you 25% off regular list price for Managed WordPress Hosting plans. Please ... read more



Basic Marketing We Often Overlook II – Someone Listened!

Posted on by Metalp3n in | 1 Comment
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It looks like someone has taken my idea and ran with it – starting up an affiliate program for their locksmith business and letting their affiliates handle their marketing for them. Driving over the very same Williamsburg bridge, and standing once again in trafffic – I spotted the following sticker:

Basic Marketing We Often Overlook II   Someone Listened! / marketing  / photo e1388678223744

If you look closely, you’ll see the affiliate message:

Basic Marketing We Often Overlook II   Someone Listened! / marketing  / photo3

This put a smile on my face. Well this and the old school classic that was in traffic next to me. It’s nice to see small business owners take the initiative and think outside the box with their marketing for their business.

Basic Marketing We Often Overlook

Posted on by Metalp3n in , | 3 Comments
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I was standing in traffic on the Williamsburg Bridge this past weekend and noticed a flurry of stickers along side the railing. Perfectly eye level. To me it was the ideal form of entertainment. During the next half hour that I spent crawling over the bridge in what was usual New York City traffic I had found some pretty amazing things. For example did anyone know that New York has a mobile skate shop? Yep. That’s what TreTruck is. Now I don’t skate – but it was catchy, it grabbed my attention – and now you’re all reading about it. Good Job TreTruck!

Basic Marketing We Often Overlook / articles marketing  / 577498 727641567265662 1433670968 n

Then it hit me. This was basic marketing. Marketing at its core. It was simple yet creative, and it was extremely cost effective. The legality of it might be questionable in this exact scenario however, so do keep that in mind when reading through the post. I will however go into a few legal examples later on in this post. First off though – some quick math to consider.

How much does each sticker cost? $0.50 lets say. Let’s say you use the Williamsburg Bridge twice a week regardless – so it’s already a part of your commute. And if you’re a New Yorker, you know your standing in traffic there, there’s just no way around it unfortunately. That means your cost for advertising here is $0.50 if during your usual commute over the Williamsburg Bridge you stick your hand out the window and place a single sticker. Now how many people do you think will see that sticker? Take a quick look here - that’s the current live traffic feed from the Manhattan side entrance to the Williamsburg Bridge. At most given times – there is a long line of cars, a line significantly longer than what $.50 will get you in most sorts of traditional marketing.

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GoDaddy Announces Plans for 2014 Super Bowl Ads

Posted on by Metalp3n in , | 1 Comment
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As Super Bowl XLVIII comes around, GoDaddy is getting ready for their latest set of commercials. As has become tradition the last few years, GoDaddy runs 1 or more new commercials during the Super Bowl; last year focusing on the .co domain name.

The Super Bowl ad strategy allows us to have fun and be edgy, and demonstrate how we help the little guy kick ass,” commented company CEO Blake Irving via a press release.

Last year, Go Daddy hired ad agency Deutsch New York to produce ad spots based on a theme called “It’s Go Time” featuring martial artist Jean-Claude Van Damme. This year, GoDaddy plans to continue its relationship with the ad firm, and I for one am curious where they’ll take it from here. The new Van Damme theme has taken away the risqué nature of GoDaddy’s previous marketing, allowing them to utilize new methods to grasp the users attention.

This year GoDaddy has announced that they will run 2 30-second ad slots, and while the domain registrar didn’t reveal exactly how the ads would be themed, it did note they would be somewhat different compared to years past. We do however have confirmation that at least one of the commercials will feature our favorite GoDaddy girl, Danica Patrick.

Google Bringing Back Favicons to Adsense

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Back in July Google had introduced fav icons to their text ads – thus helping to increase click-thru rates. Unfortunately when Google announced their new Adsense formats back in September – these favicons were now removed. On October 15th, Google quietly mentioned on Google+ that they are working on bringing back the favicons. They said the favicons will be added to the new ad formats in the future.

You may have noticed that the favicons have gone missing — but don’t worry, we’re reintroducing them over the coming weeks to help make advertisers more recognizable to your users. As before, the favicon will appear next to an advertiser’s URL.

I am sure many of you will be happy to see the favicons brought back. It’s a great way to help establish branding, and improve the CTR – which helps publishers and advertisers alike. If you don’t have a favicon for your site yet, check out the Rapid Purple Favicon Generator which makes it extremely easy to create a Favicon from any image.

Free Stock Photos for Facebook Advertisers

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Facebook is always hard at work at making sure their advertisers are making the best use of their platform – and their recent announcement let us know about some great new features that small business owners are sure to fall in love with. I have long been a fan of Facebook advertising. In-fact I had written about the benefits of it; and how you can turn a profit from Facebook advertising. Fact is that Facebook offers you an amazing platform to interact with your customers and really reach out to them. And now, making those ads is even easier since you now have access to millions of stock photos that are commercially licensed and available for all Facebook ad formats at no additional cost!

High-quality, engaging photos often increase the performance of ads, particularly in News Feed. And now, through our collaboration with Shutterstock, it will be easier for businesses to integrate beautiful photography into their Facebook ads.

Free Stock Photos for Facebook Advertisers / social media marketing  / 851575 408515162587935 721195248 n

Google Adsense Use Limited on Google Sites

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Google Sites is Google’s way of letting everyone and anyone create a free website utilizing a pre-built template, and an online WYSIWYG editor; and of-course Google makes it easy to monetize your Google Sites website with Google Adsense (seeing a pattern here?). In the past you’ve always had full control over your Google Adsense ad types, placement, and appearance – and this was great considering you did not have to spend any money to start generating an online income. This however is all about to change. As of  August 20, 2013 – Google has announced that there will no longer be any ability to modify the appearance of your Google Adsense ads within your Google Sites website.

Google Adsense Use Limited on Google Sites / marketing internet news  / Screen Shot 2013 07 29 at 10.55.38 AM

 

Granted any existing ads will continue to show, as they are, and you will be credited for them as usual. So, if you are using Google Sites, now might be a great time to go ahead and monetize it your own way while you still can. If you need some help, I am running a Free Google Adwords Credit Giveaway right now. Wonderful timing, is it not? Go sign up, monetize your website, and make some money.

Google Now Displaying Favicons for Text Ads

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Google is always adding something new to their huge portfolio of features, and recently I have started noticing that their Google Adwords text ads have began displaying the website favicons next to the title. Here is an example from this very website:

Google Now Displaying Favicons for Text Ads / marketing internet news  / Screen Shot 2013 07 26 at 12.16.18 PM

 

The official announcement regarding this was made a few days ago, however I did not start seeing the new favicon text ads until just today, so I held off on publicly announcing it. Hopefully this not only helps advertisers attract more visitors, but also boosts the CTR for publisher accounts as-well.

For those of you who are not yet utilizing a favicon for your own website, you really should be by now. If you need help, feel free to use our online favicon generator.

Use a Tell-A-Friend Script to Drive Traffic To Your Site

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More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods have been developed to solve this predicament. Over the years marketing has meant so many different things; and there have been so many different ways to do it. One of the methods that has spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something that they find informative, entertaining or amazing.

Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. I am sure that you follow several company Facebook pages, or Twitter/Instagram accounts. However this practice has actually been around for longer than you think. In fact, they have been doing this for years. Way before the term viral marketing ever really picked up any speed. I remember utilizing a tell-a-friend module on an old phpNuke website that I worked on, Oh about 9 years ago. In-fact phpNuke comes with a Tell-a-Friend module which they call Recommend Us to this very day.

Use a Tell A Friend Script to Drive Traffic To Your Site / articles marketing  / Screen Shot 2013 07 17 at 10.39.10 AM

One of the easiest methods of viral marketing has always been the use of a tell-a-friend script or plugin. These days it is a simple addon that you can attach to the any of your websites. Generally, tell a friends script are installed within pages where some interesting media or a story is placed so that a person can easily share that content with any of their friends or their family members. The basic concept of a tell-a-friend script is to allow someone to share the content of your website among their friends. As the recipient receives the e-mail or share notification they don’t think of it as spam because they see the sender’s name as someone he or she knows and trust.

Tell a friend scripts greatly eliminate the chances of being blocked or marked as spam because they use the information inputted by the sender. This allows for your content to have the potential of a much wider audience reach. Whenever your content is shared – you have the potential of generating a new lead, a new sale, or simply a new loyal visitor to your website. Then the process begins again. As more people use the tell-a-friend script, more and more people find out about your website, or your shared media.

Now I know that some of you will say that this is all rather old-school; however the reason this is still being used is because it works. You might also argue that this method will not bring in the same traffic you might receive from a large social network – and that is true - however a tell-a-friend script is not meant to replace your social marketing but enhance it. In-fact companies such as AddThis and ShareThis feature a built in email tell-a-friend script within all of their buttons.

Use a Tell A Friend Script to Drive Traffic To Your Site / articles marketing  / Screen Shot 2013 07 18 at 10.49.36 AM

If you aren’t already utilizing some way to allow your website visitors to share your content via email, I have collected several remotely hosted Tell-A-Friend scripts and listed them within the Rapid Purple Webmaster Resources Directory. Happy marketing!

Matt Cutts New Video Explains the Treatment of Native Advertisement

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Matt Cutts has posted a video last week discussing the new outlook that the Google spam team will take towards native advertisement. The biggest point that is made here in the new video isn’t really anything new – in-fact its something that was mentioned several months ago within the Google Webmaster Blog in a post titled A reminder about selling links that pass PageRank. To quote Matt Cutts directly:

If money exchanged hands in order for a link to be placed on a website it should not float pagerank.

However apart from just making your paid links nofollow, you need to provide a clear and easily visible disclosure so that your website visitors are well aware that the article they are reading has been paid for. In-fact the Google News team just published a post on their blog as-well stating much of the same thing.

Credibility and trust are longstanding journalistic values, and ones which we all regard as crucial attributes of a great news site. It’s difficult to be trusted when one is being paid by the subject of an article, or selling or monetizing links within an article. Google News is not a marketing service, and we consider articles that employ these types of promotional tactics to be in violation of our quality guidelines.

While the latest video doesn’t state exactly what action Google will take against those who do not follow their guidelines with paid advertisements - Matt Cutts does briefly mention that action will be taken against both the link seller and buyer. However an update done on May 27th, 2013 within the Google Webmaster Tools Guidelines FAQ states:

Google works hard to prevent other webmasters from being able to harm your ranking or have your site removed from our index. If you’re concerned about another site linking to yours, we suggest contacting the webmaster of the site in question. Google aggregates and organizes information published on the web; we don’t control the content of these pages.

It’s clear that Google wants to improve the quality of their search results, and their news publications. Granted as their guidelines change it does seem to limit the amount of editorial creativity you are allowed to utilize within your advertisements. What are your thoughts?

Google Adwords Retiring Spreadsheet Edit Feature

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Google first introduced the edit by spreadsheet feature for Google Adwords back in 2009 in an attempt to make performing bulk changes to your campaigns easier. Since then however Google has  released bulk editing to help you make large-scale changes across your AdWords account, and keyword bulk uploads to help you add, edit and remove keywords at scale. Bulk editing and keyword bulk uploads cover all the capabilities of spreadsheet edit while being more powerful and scalable. In light of this, they are sunsetting the Google Adwords spreadsheet edit feature on May 30, 2013. If you are accustomed to using spreadsheet edit, then based on what you want to achieve, you can do one of two things:

  1. You can click the “Edit” drop down and choose the type of bulk edit you want to make.  Bulk edits on your keywords will allow you to:
    • Search and replace text in the keyword or destination URL
    • Append text to the keyword or destination URL
    • Set new bids, including increasing to first page or top of page CPC
    • Increase or decrease bids
    • Change keyword match types
    • Add/remove labels
  2. You can use keyword bulk uploads.  On the same page where you’ve always been able to download keyword reports, click the box that says “Editable.”  This will download a special, editable version of the keyword performance report that you can modify and then upload.

For more information about using these features in place of the spreadsheet edit feature, read the bulk edits article and the keyword bulk uploads article within the Google help center. These should help you get started.