• Questions? (908) 864-7283

Invalid SSL Certificates Will Still Provide Google Ranking Boost

Invalid SSL Certificates Will Still Provide Google Ranking Boost


Earlier on this month Google announced that SSL-secured websites will receive a small ranking boost. Since then I have even converted the majority of Rapid Purple to run over an HTTPS connection. If you've been going through the conversion process yourself ... read more

Weekly Post Roundup 8/16/2014 - 8/22/2014

Weekly Post Roundup 8/16/2014 - 8/22/2014


Discounts & Coupons HostGator's Smoke The Competition Sale Is Live! Internet News Warning: Beware Of Fake GoDaddy Emails Introducing The Bing Image Widget Marketing News 2 Weeks Left To Make The Most Of Your eCig Related Google Adwords ... read more

Warning: Beware Of Fake GoDaddy Emails

Warning: Beware Of Fake GoDaddy Emails


There is a new phishing scam that has been making the e-mail rounds this month. It's made to resemble a GoDaddy email telling you that your account has too many directories. They attempt to get you to follow a link ... read more

Introducing The Bing Image Widget

Introducing The Bing Image Widget


Bing has launched another widget for webmasters allowing you to easily incorporate image galleries and slideshows onto your website using the images within the Bing image search. You simply choose what keyword you want to pull images for, set your ... read more

2 Weeks Left To Make The Most Of Your eCig Related Google Adwords Ads

2 Weeks Left To Make The Most Of Your eCig Related Google Adwords Ads


At the start of September Google announced a change to their Google Adwords policy banning the advertisement of electronic cigarettes, airsoft guns, paintball guns, bb guns, gun scopes, ammunition ... read more

HostGator's Smoke The Competition Sale Is Live!

HostGator's Smoke The Competition Sale Is Live!


Running right now and lasting through until midnight tonight (11:59PM CST) HostGator is running a brand new flash sale giving you 45% off all new hosting packages and domain name registrations starting at just $8/year. The 45% off discount applies to all billing ... read more



Google Launches New Structured Data Markup Helper Tool

Posted on by Michael Boguslavskiy in , | Leave a comment
Tags: , , , ,

Google is always hard at work to provide better organization and structure for all of their search results and listings – and this is where rich-snippets and Schema.org come into play. See If Google understands your website’s content in a structured way, it can present that content more accurately and more attractively to other Google users. Last week Google announced two brand new features to make working with structured data-types even easier. The first feature is an expansion of the current data highlighter – bringing in 7 brand new types of structured data.

The Google Data Highlighter launched in December 2012 as a point-and-click tool for teaching Google the pattern of structured data about events on your website — without even having to edit your site’s HTML. Now, you can also use Data Highlighter to teach Google about many other kinds of structured data on your site: productslocal businessesarticlessoftware applicationsmovies,restaurants, and TV episodes. To access the Google Data Highlighter visit Webmaster Tools, select your site, click the “Optimization” link in the left sidebar, and then click “Data Highlighter”.

While the Google Data Highlighter is a great way to quickly teach Google about your site’s structured data without having to edit your HTML, it’s ultimately preferable to embed structured data markup directly into your web pages, so your structured content is available to everyone. To assist you with that task, Google has launched their second new tool: the Structured Data Markup Helper.

Like with the Data Highlighter, you start by submitting a web page (URL or HTML source) and using your mouse to “tag” the key properties of the relevant data type. When you’re done, the Structured Data Markup Helper generates sample HTML code with microdata markup included. This code can be downloaded and used as a guide as you implement structured data on your website.

Google Launches New Structured Data Markup Helper Tool / seo talk internet news  / 1x1.trans

Schema.org Video Markup Supported By Google

Posted on by Michael Boguslavskiy in | Leave a comment
Tags: , , ,

Videos are some of the most commonly viewed media on the web, and one of the most common search result types on Google. So it should come as no surprise then that Google has been working hard to bring support for video markup – and as of Tuesday, February 21st – that support has finally arrived. Adding schema.org video markup is actually very simple - just define an itemscope, (itemtype=”http://schema.org/VideoObject”), and make sure to set the name, description, and thumbnailURL properties that Google requires. You’ll also need either the embedURL — the location of the video player — or the contentURL — the location of the video file. A typical video player with markup might look like this:

<div itemscope itemtype="http://schema.org/VideoObject">
<h2>Video: <span itemprop="name">Title</span></h2>
<meta itemprop="duration" content="T1M33S" />
<meta itemprop="thumbnailURL" content="thumbnail.jpg" />
<meta itemprop="embedURL"
content="http://www.example.com/videoplayer.swf?video=123" />
<object ...>
<embed type="application/x-shockwave-flash" ...>
</object>
<span itemprop="description">Video description</span>
<div>

I’ll leave you with the following video from Google showing you exactly what the benefits of adding the Schema.org video markup to your site are. If you need any help with this, feel free to leave a comment here or check out the Google Developers Help Guide for Video Markup.

Schema.org Workshop Announced

Posted on by Michael Boguslavskiy in | Leave a comment
Tags: , , ,
Schema.org Workshop Announced / internet news  / 1x1.trans

Almost 2 months ago I wrote to tell you about the launch of Schema.org - a project aimed at creating and supporting a common set of schemas for structured data markup. Microsoft recently announced the first Schema.org workshop to be held in Silicon Valley on September 21st, 2011. Bing describes the event as a “working session” where they will interact and accept feedback and discuss options to make it easier for site owners and publishers to incorporate the data markup defined by schema.org into their sites and ultimately the search engines.

Over the next couple of weeks Microsoft will be reaching out to various leaders in the appropriate standards communities, tool vendors and other various industries, and inviting them to participate in the discussions. If you would like to be involved you can send an email to [email protected] or follow the Schema.org blog.

Welcome Schema.org

Posted on by Michael Boguslavskiy in , | 2 Comments
Tags: , , , ,

Google, Yahoo and Bing have teamed up recently to develop Schema.org – a project aimed at creating and supporting a common set of schemas for structured data markup. To quote Google “Schema.org aims to be a one stop resource for webmasters looking to add markup to their pages to help search engines better understand their websites“.

Since Apple doesn’t support Flash, a large section of websites use html technology to run interactive web pages. The structured data, when converted to html, loses the tags -a problem which has been tackled so far by engines with rich snippets. In the new scheme of things, the webmasters can assign mark-ups from the universal common source directory of Schema.org which is a far more efficient way for SEO.

 

(more…)

Sign Up To Our Newsletter

  • Stay Updated With All The Latest Webmaster News
  • Be The First To Hear Of New Hosting & Domain Name Coupons & Sales
  • Get Exclusive Webmaster Freebies

Sign up today and I'll send you a free gift!

Stay Connected With Us

Stay in touch with us by following us on Facebook, Twitter, and Google+. There's always plenty of new articles being shared that you won't find within the Rapid Purple blog.