Web host UK2 announced on Thursday the addition of a new website builder to their list of hosting offers. The new platform allows UK2.Net clients to pick a template, add content and publish their respective websites. “Our new Website Builder is ... read more
Videos are some of the most commonly viewed media on the web, and one of the most common search result types on Google. So it should come as no surprise then that Google has been working hard to bring support for video markup – and as of Tuesday, February 21st – that support has finally arrived. Adding schema.org video markup is actually very simple - just define an itemscope, (itemtype=”http://schema.org/VideoObject”), and make sure to set the name, description, and thumbnailURL properties that Google requires. You’ll also need either the embedURL — the location of the video player — or the contentURL — the location of the video file. A typical video player with markup might look like this:
I’ll leave you with the following video from Google showing you exactly what the benefits of adding the Schema.org video markup to your site are. If you need any help with this, feel free to leave a comment here or check out the Google Developers Help Guide for Video Markup.
Almost 2 months ago I wrote to tell you about the launch of Schema.org - a project aimed at creating and supporting a common set of schemas for structured data markup. Microsoft recently announced the first Schema.org workshop to be held in Silicon Valley on September 21st, 2011. Bing describes the event as a “working session” where they will interact and accept feedback and discuss options to make it easier for site owners and publishers to incorporate the data markup defined by schema.org into their sites and ultimately the search engines.
Over the next couple of weeks Microsoft will be reaching out to various leaders in the appropriate standards communities, tool vendors and other various industries, and inviting them to participate in the discussions. If you would like to be involved you can send an email to firstname.lastname@example.org or follow the Schema.org blog.
Google, Yahoo and Bing have teamed up recently to develop Schema.org – a project aimed at creating and supporting a common set of schemas for structured data markup. To quote Google “Schema.org aims to be a one stop resource for webmasters looking to add markup to their pages to help search engines better understand their websites“.
Since Apple doesn’t support Flash, a large section of websites use html technology to run interactive web pages. The structured data, when converted to html, loses the tags -a problem which has been tackled so far by engines with rich snippets. In the new scheme of things, the webmasters can assign mark-ups from the universal common source directory of Schema.org which is a far more efficient way for SEO.
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