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Articles & Tips

Most of the articles featured here simply did not fit within the tutorials section of this blog; however they still discuss points that every webmaster should be at least aware of.

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AR & VR Tech Stands To Revolutionize Marketing

Ever since the Apple announcement featuring the augmented reality capabilities of the new iPhone X – I have not been able to stop thinking what this all means for the world of marketing. With Apple choosing to embrace augmented reality with the new iPhone X, there’s a big chance that other phone manufacturers will follow suit. That may very-well bring ...

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Marketing Your Business On Social Media Like A Pro

Social media has become the easiest and most cost-effective way to promote your business. These days it is virtually impossible to survive in an ever-growing market without being present on social media channels. To be able to increase the visibility of your brand and boost awareness you need to engage your target audience and make them want to visit your ...

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6 Ways Small Businesses Can Increase Website Sales

The proliferation of internet has given rise to literally thousands of websites. According to Netcraft January 2017 web survey, the number of websites have increased from 906,616,188 in January 2016 to 1.8 billion this year. The number of websites exceeded the 1 billion mark for the first time in October 2014, after which it fell back to 900 million mainly ...

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The Lazy Man’s Guide to Being a Webmaster

There is no doubt that your website helps you grow a business. Behind every website that we see on the internet are some webmasters who are burning their midnight oil doing everything they need to keep a website online & growing. Their responsibility is to ensure that the website is always working perfectly. This article will help the webmasters gain ...

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3 Key Elements To Know When Managing Multiple Social Media Accounts

These days, as a brand or a small business, pull find yourself having to manage multiple social media accounts. Keeping those accounts organized and streamlined is important for the success of building your online presence. Here are three key elements you need to know when managing your social media accounts. Keep Your Online Profiles Consistent Keep the same brand name, ...

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Equifax Breach Aftermath: Ensure That Your Website & Collected Data is Secure

Credit reporting agency Equifax has suffered, perhaps, the most serious hack in history. Information regarding an estimated 143 million has been compromised. What’s worse, it’s already been spread across three countries. More shockingly, Equifax sat silent on the hack for over a month, leaving millions of people exposed. Sure, there will be lawsuits. And hopefully those lawsuits will set forth ...

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Is Marketing Automation Right For Your Business?

Do you want to be able to provide new content promoting your business, and do it on a steady basis? Do you lack the marketing team necessary to power the campaign you have in mind? Do you need a way to ensure all your materials give across a consistent message? The solution for your organization may be to invest in ...

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The Best Instagram Repost Apps in 2017

Instagram is a great social media tool, and it has continued to grow even while some social media networks have struggled. However, as most social media whizzes will tell you – generating content can be quiet a pain. Most people simply do not have the time to consistently develop new, creative, content. As such, making social media easier to work with ...

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Introducing A New SEO Reporting Tool, Plus Some SEO Tips

Search Engine Optimization is one of the most important tasks that any business can undertake. Called SEO for short,  optimization means making your website attractive for search engines. Search engines are designed with a very specific purpose: they want to find content that is relevant and beneficial to their users. Your goal then is to make your website, blog posts, ...

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The Battle For Net Neutrality and Why YOU Should Care

Net neutrality has been all over the news for a while now, and especially these past few weeks. As is often the case these days, once an issue becomes contentious or controversial, misinformation becomes common. Net neutrality is especially controversial as lobbying groups on both sides have been spending tremendous sums of money on marketing what they want us to ...

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5 Reasons to Make Use Of Social Media Marketing in Business

Getting the crowd to know the existence of a new business can be challenging, especially for Small-Medium Enterprises (SME’s) and Business Starters. The lack of proper study on the current trends and consideration on marketing networks can often place one’s business in the backseat. Ineffective marketing strategy has caused many financial losses to various different businesses in the form of ...

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Create Custom Snapchat Geofilters Easily From The Snapchat App

Snapchat is extremely popular these days, with over 100 million users watching more than 6 billion Snapchat clips DAILY. With all those eyes, Snapchat geofilters have been a great way for businesses to obtain user-generated content and let their customers do the marketing work for them. In-fact when applied creatively, with some proper outside-the-box thinking, Snapchat geofilters can help you ...

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Top 5 Community Builder Platforms of 2017

Even though the world is pretty set on social networks, what with Facebook, Twitter, LinkedIn, Instagram, and others already sharing most of the pie. However online communities are more popular than ever as people look to carve out their own little place online. A place where like-minded individuals can get together and discuss relevant news & topics. These days webmasters ...

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What Makes Enterprise Analytics A Powerful Secret Weapon

Everybody has heard of analytics, but very few know its implications Analytics is the present buzzword, and enterprise analytics solutions are being leveraged by most of the enterprises today. However, implementing set notions about analytics and actually using analytics to derive meaningful intelligence that can transform into solid returns in terms of revenue and productivity are two different things. The ...

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Direct Mail Marketing Is Very Much Alive – If You Do It Right

Direct mail marketing has been around forever, and as we hit the middle of 2017 I find myself being asked more and more frequently: “does direct mail marketing still work?” It’s a valid question – especially in an age where more and more people rely on the internet for communication. Interestingly enough it’s because of this shift towards the internet ...

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What Are Instagram Pods & How Do You Join One

Instagram pods, or insta pods, are becoming all the craze now that Instagram has changed the order in which they display posts. Instead of showing posts in a chronological order like in the past, Instagram now utilizes a proprietary algorithm to try to determine which posts you would rather see. This has caused quite a commotion in the social media ...

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WannaCry Attacks: What Happened & How To Stay Protected

Last Friday the National Health Service in the United Kingdom reported outages as a massive malware attack brought down various computers and systems. As news of this broke, other organizations realized they were being hit by the same malware virus. Government bodies and individual users reported experiencing similar attacks. It quickly became obvious that the attacks, which were carried out ...

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Your Quick & Easy SEO Checklist For Content & Websites

Search engine optimization is vital for essentially every web page and website. While SEO is often treated like “rocket science”, and indeed there is a lot of expertise that goes into it, there are also steps that anyone can take to improve their search engine ranking. That’s why we put together this quick SEO checklist so you can audit your ...

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Combining Your SEO & Inbound Content Into One Super-Successful Strategy

When it comes to writing content for websites, writers often fall into two different camps: those who focus on Search Engine Optimization (SEO) and those who focus on in-bound content. Let’s be clear, both strategies are very important. SEO is vital for driving traffic to your website. Without optimizing your website for search engines, you’ll have to rely on intensive ...

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