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Choosing The Right Shopping Cart Software

E-commerce websites give you the ability to sell virtually anything online. You can have a simple one page Ecommerce website selling a few products, or a multi-scale website selling 1000’s of products. There are millions of E-commerce sites on the internet, big and small – and there are dozens of different eCommerce solutions available out there: OpenCartMagentoVolusionCubeCartX-Cart – each with their own set of features, tricks, and hassles. The first step to selling online is selecting the ultimate web shopping cart to prime your business for success. Below I have outlined some of the key features you should look at when making your selection.

Shopping Cart Features
Look for solutions with sophisticated features like batch order processing, automated drop shipping, purchase order management and advanced CRM. And to help grow your business, get the right marketing tools, such as built-in newsletters, a rewards program, gift registry and affiliate program.

Support
To get the help you deserve, pick a provider that offers 24x7x365 support. Without this, you’ll be out of luck if you ever encounter an issue after-hours, or on weekends and holidays. And if you do find a provider that offers 24x7x365 support, dig a little deeper. Can you reach them by phone or only email? How big is their support staff?

Security
Keeping your business and customers safe is a big part of selling online. That’s why it’s critical to select a shopping cart solution that exceeds industry security standards. You need a solution that’s fully PCI Certified and is on Visa’s list of providers. This level of security provides a much bigger safety net than mere compliance.

Social and Mobile Selling
Your online business needs to be in the social media and mobile mix. When picking a shopping cart solution, look for one that offers a built-in mobile optimized store. You’ll also need tools that allow you to list and share your products across multiple social sites. Volusion is an example of a platform that includes a Social Store Builder™ in its software as well as mobile optimization.

Design
Customers won’t buy from your site if it doesn’t look credible. That’s why it’s particularly important to have a full suite of design options. From dozens of free templates to full design code access, you need to be in charge of creating a site that’s unique and professional.

If you are more of a visual person, take a look at this infographic from Volusion that provides a blueprint to choosing the right shopping cart.

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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