Ever since Googlementioned the words “ranking signal” and “SSL” together people have been twisting this meaning and falsely believing they need to convert their website to SSL for SEO benefits – and fact of the matter is that this isn’t entirely true. There is ALOT more things you can, and should, be doing which will provide a much larger ranking boost to your website than simply setting up an SSL certificate.
Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.