Ever since Google mentioned the words “ranking signal” and “SSL” together people have been twisting this meaning and falsely believing they need to convert their website to SSL for SEO benefits – and fact of the matter is that this isn’t entirely true. There is ALOT more things you can, and should, be doing which will provide a much larger ranking boost to your website than simply setting up an SSL certificate.
Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.