Facebook is in millions of homes around the world. In fact, it has more than 500 million active users. (An active user is someone who has been on the site in the past 30 days.) On November 6, 2006, Facebook launched their advertising program. “For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do” Zuckerberg announced. While Facebook ads work much the same as other PPC or Pay Per Click ads do, there are a few significant differences.
This report operates under the assumption that you already have a Facebook Account. If you do not, you’ll need to register – it’s free. This report walks you through the five steps required to plan and profit from Facebook Advertising. The steps include:
- Step #1 What Are Your Goals?
- Step #2 Who is Your Audience?
- Step #3 Design Your Advertisement
- Step #4 Establish Your Budget and Pricing
- Step #5 Track the Data!