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What Makes Enterprise Analytics the Most Powerful Secret Weapon for Successful Business

Everybody has heard of analytics, but very few know its implications Analytics is the present buzzword, and enterprise analytics solutions are being leveraged by most of the enterprises today. However, implementing set notions about analytics and actually using analytics to derive meaningful intelligence that can transform into solid returns in terms of revenue and productivity are two different things. The ...

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Instagram Pods: What Are They & How Do You Join One

Instagram pods, or insta pods, are becoming all the craze now that Instagram has changed the order in which they display posts. Instead of showing posts in a chronological order like in the past, Instagram now utilizes a proprietary algorithm to try to determine which posts you would rather see. This has caused quite a commotion in the social media ...

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Infographic: Guide To Social Media Image Sizes [2017]

Making a new cover photo for Facebook? Want to redesign your Google+ profile? Then you need an updated infographic showing you the latest image sizes – and luckily the good folks over at MakeAWebsiteHub.com have created a new graphic, fresh for 2017, featuring all the social media image sizes you might need! Check it out below, and if you’re curious ...

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You’re Doing It Wrong: Social Media Happens Every Day

When I consult small business owners on their online marketing I often get asked the same question: “what am I doing wrong?” – which has led me to start up a new post-series which dissects the various different “You’re Doing It Wrong” situations and their answers. To kick things off we will focus what is probably the #1 mistake that ...

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Buying Fake Twitter Followers Doesn’t Help Your Business

Reports have been going around that up to 500,000 fake Twitter profiles have recently been discovered by researchers – which frankly doesn’t come as much of a surprise to me. While Twitter may have strict policies in place regarding the use and creation of fake accounts – places like Fiverr are still full of gigs offering hundreds of Twitter followers ...

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4 Ways to Improve Your Online Presence [For Free] As A Small Business Owner

As a small business owner money is often tight, especially in today’s economy; and proper organic SEO campaigns & ongoing organic marketing campaigns are usually outside of the budget for most. However there is quite alot you can do yourself to help improve the online presence of your business and start creating interactions from your customers. Create Online Listings For Your ...

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Infographic: Facebook’s Ad Targeting Options by WordStream

Setting up a new campaign in Facebook Ad Manager can be a bit daunting the first time around – especially when it comes time to narrow down your audience and set the right targeting rules. Facebook offers dozens of different options which can be mixed and combined to form a-lot of different targeting combinations. Luckily WordStream’s Bekah Wheeler has put ...

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Infographic: Guide To Social Media Image Sizes [2016]

Adding some holiday cheer to your social media profiles this season? Maybe you’re just redesigning you’re image for 2016? ClickZ recently published an awesome infographic featuring all of the image sizes you need to know about for Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIN and YouTube! Check out the infographic below, or click here for a larger version.

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You’re Website & You’re Social Media Channels Should Be Working Together!

One of the most common mistakes I see business owners making when it comes to their online presence is treating their website differently than they treat their social media profiles. If you ask the average business owner what his website for – most of them tell you “information about the business“. Their social media profiles however are to “engage with ...

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Creating & Using Instagram For My Business

Instagram is a great marketing platform and chances are you’ve completely overlooked it when it comes to your business. Facebook and Twitter are a long existing staple in the marketing community – and because of that 93% of marketers are already using Facebook. However only about 36% use Instagram – and yet 68% of Instagram users interact with brands while ...

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Making Use Of User Generated Content

UGC is a fairly common term among the marketing community; unfortunately there isn’t really a simple marketing 101 dictionary somewhere that the average business owner can pick up and learn what UGC is and how to make use of it. UGC stands for User Generated Content and if you’re not making use of this you’re probably spending way too much ...

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If You Build It They Will [NOT] Come

This past July 4th I decided to stay in the city, and that spurred some severe annoyance before I discovered how many fireworks I can see from my rooftop. However well before I got to enjoy some beautiful less-than-legal firework shows from the top of my rooftop I had to eat – and that’s when I noticed something. Restaurant owners ...

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Who Checked Into My Facebook Page?

Ever since Facebook let people check-in to the Facebook page for a business marketers and page owners have asked for the ability to see a list of everyone who has checked-in to their Facebook page. Unfortunately Facebook hasn’t made any solution public yet – however there is a trick that I have been using for a little while now that ...

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