When it comes to visual marketing – every element these days holds a meaning. The colors you use, the type of graphics you have, and even the fonts you select – all hold a meaning to the people viewing them. Sometimes – the message you get across might not be as positive as you may have wanted. For example, SNL roasted the Avatar movie pretty hard for choosing Papyrus as the title font.
As such – you can always make a safe play and use a font like Montserrat. Montserrat is used by roughly 4.7 million websites. To make things a bit easier, the creative team at GetVoip put together a wonderful infographic that showcases what different font selections actually mean – and included some awesome facts & tips along the way. Check out the full infographic below.