Setting up a new campaign in Facebook Ad Manager can be a bit daunting the first time around – especially when it comes time to narrow down your audience and set the right targeting rules. Facebook offers dozens of different options which can be mixed and combined to form a-lot of different targeting combinations.
Luckily WordStream’s Bekah Wheeler has put together the following infographic to help you easily and visually understand all of the different targeting options available to you within the Facebook Ad Manager.
Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.