Social media has become the easiest and most cost-effective way to promote your business. These days it is virtually impossible to survive in an ever-growing market without being present on social media channels. To be able to increase the visibility of your brand and boost awareness you need to engage your target audience and make them want to visit your site, and most importantly buy your product or service.
According to recent statistics, there are over 2 billion active profiles across social media – and that’s alot of white noise that you need to cut through, and a huge crowd to try to stand out in. As such, if you want to get noticed, you need to focus your efforts on building a successful and targeted social media campaign. Although there are various social media platforms you can use, only a few will actually work for your business.
Here are some key points you need to know if you want to utilize social media to your advantage.
Gain valuable customer insights
Through daily activities on social media, you can generate a large amount of valuable data regarding your target audience. You can find out who they are, what their geographical location is, what they like and how they feel about a brand.
This should help you gain an insight who your buyer persona is. In this way, you will be able to gauge customer sentiment, participate in an online conversation and run real-time reports. Also, this will enable you to make necessary changes or increase your product’ visibility on particular social media channels which are mostly visited by your audience.
Format content to optimize for each platform
Even if you are delivering the same message you should choose the format of the content you want to publish. You need to format the content in a way that it can fit on different sites every day. For example, you need long posts on Linkedin, videos, and memes on Facebook, images in Instagram and short and engaging announcements on Twitter. Also, make sure you keep up with trend if you want to engage more audience. If your competitors are using videos to promote their content, you should invest your time into creating your own videos.
Find a social media manager tool
Although you might think that managing social media channels is not a demanding job, you would be surprised how challenging it actually is. You have to Juggle with multiple deadlines and manage various social media accounts at the same time. The last thing you want to be is inconsistent.
So, before you start posting your content across social media, consider investing in a powerful social media tool which will help you manage all of your account one sites and schedule your messages to deploy so you don’t have to sit over it the whole day. There is a wide range of social media tools such as Hootsuite, DrumUp or SproutSocial that can leverage your social media marketing campaign. With Sprout Social you can easily track engagement and create contacts out of your followers. Also, you can simplify your processes and spend less time creating tasks by creating a recurring task.
Create valuable content
One of the prerequisites of any successful media campaign is to create the content that your audience will really want to read. Your content must be powerful and engaging. It must offer actionable tips on how to struggle and solve everyday challenges. You need to capture your audience’s interest, make them want to share the content across the Internet and visit your site again. In this way, you will not only build a strong customer base, but you will attract other potential customers who didn’t even know you existed.
To keep track of the entire content, you should consider investing in a powerful project management tool. Check out some project management tool comparisons, such as this one, you will be able to find the ideal tool that will work for your campaign and organise the content with ease.
Increase website traffic and search ranking
Once you have chosen social media channels you want to promote your business, you need to boost your website traffic. Social media doesn’t only help you direct people to your website but also increases the number of shares. And, the more social media shares you get, the higher your search rankings will be.
There is no secret formula that you can you to triumph in your next social media campaign. However, if you follow these basic steps and make people want to hear what you have to say, your efforts will undoubtedly be rewarded.