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Articles & Tips

Most of the articles featured here simply did not fit within the tutorials section of this blog; however they still discuss points that every webmaster should be at least aware of.

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Infographic: Guide To Social Media Image Sizes [2017]

Making a new cover photo for Facebook? Want to redesign your Google+ profile? Then you need an updated infographic showing you the latest image sizes – and luckily the good folks over at MakeAWebsiteHub.com have created a new graphic, fresh for 2017, featuring all the social media image sizes you might need! Check it out below, and if you’re curious ...

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You’re Doing It Wrong: Social Media Happens Every Day

When I consult small business owners on their online marketing I often get asked the same question: “what am I doing wrong?” – which has led me to start up a new post-series which dissects the various different “You’re Doing It Wrong” situations and their answers. To kick things off we will focus what is probably the #1 mistake that ...

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Buying Fake Twitter Followers Doesn’t Help Your Business

Reports have been going around that up to 500,000 fake Twitter profiles have recently been discovered by researchers – which frankly doesn’t come as much of a surprise to me. While Twitter may have strict policies in place regarding the use and creation of fake accounts – places like Fiverr are still full of gigs offering hundreds of Twitter followers ...

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Are Spaces In My URL Allowed?

For those of us old-timers on the web – we may feel weary about creating file or directory names with spaces in them. See back in the days of Netscape Navigator and the early days of Internet Explorer – spaces were treated by browsers and servers as the end of a URL. So something like http://www.somewhere.com/my directory/some page.html ends up ...

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4 Ways to Improve Your Online Presence [For Free] As A Small Business Owner

As a small business owner money is often tight, especially in today’s economy; and proper organic SEO campaigns & ongoing organic marketing campaigns are usually outside of the budget for most. However there is quite alot you can do yourself to help improve the online presence of your business and start creating interactions from your customers. Create Online Listings For Your ...

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Infographic: Top CMS Platform Usage in 2016

When it comes to CMS platforms WordPress is king, and most of us have known this for a while now. However where does everyone else stack up? And is WordPress really the most popular? BuiltWith, HostingFacts, and Trellis recently put together an infographic answering all of these questions – and more. I’ll let you guys make your own conclusions, but the ...

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Infographic: Facebook’s Ad Targeting Options by WordStream

Setting up a new campaign in Facebook Ad Manager can be a bit daunting the first time around – especially when it comes time to narrow down your audience and set the right targeting rules. Facebook offers dozens of different options which can be mixed and combined to form a-lot of different targeting combinations. Luckily WordStream’s Bekah Wheeler has put ...

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Infographic: The A-Z of Tyography by Fontsmith

When the average person thinks about design they often think about colors, pictures, maybe even vectors – however rarely does the average person think about typography. And maybe that’s what makes typography so crucial – it’s something that is so important that we don’t even notice it. The right font can make or break a website. It can make a ...

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Infographic: Guide To Social Media Image Sizes [2016]

Adding some holiday cheer to your social media profiles this season? Maybe you’re just redesigning you’re image for 2016? ClickZ recently published an awesome infographic featuring all of the image sizes you need to know about for Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIN and YouTube! Check out the infographic below, or click here for a larger version.

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Why Are So Many Government Websites So Outdated?

In a day when major search engines reward mobile friendly websites, and the average Internet user basically demands it – how can it be considered ok for the majority of government websites to still be so outdated? I recently got a letter from the Census Bureau requesting (by law, so no actual choice exists) that I fill out an online survey. So I figure I’ll ...

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You’re Website & You’re Social Media Channels Should Be Working Together!

One of the most common mistakes I see business owners making when it comes to their online presence is treating their website differently than they treat their social media profiles. If you ask the average business owner what his website for – most of them tell you “information about the business“. Their social media profiles however are to “engage with ...

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Always Keep Your Own Backups

I talk about creating and managing an online presence alot here on Rapid Purple – and every now and then someone will ask me what I think is the most important aspect of an online presence. Often times they are totally shocked by the answer. Backups. Backups are by far the most important thing when it comes to your online presence ...

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Creating & Using Instagram For My Business

Instagram is a great marketing platform and chances are you’ve completely overlooked it when it comes to your business. Facebook and Twitter are a long existing staple in the marketing community – and because of that 93% of marketers are already using Facebook. However only about 36% use Instagram – and yet 68% of Instagram users interact with brands while ...

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