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Articles & Tips

Most of the articles featured here simply did not fit within the tutorials section of this blog; however they still discuss points that every webmaster should be at least aware of.

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Infographic: Facebook’s Ad Targeting Options by WordStream

Setting up a new campaign in Facebook Ad Manager can be a bit daunting the first time around – especially when it comes time to narrow down your audience and set the right targeting rules. Facebook offers dozens of different options which can be mixed and combined to form a-lot of different targeting combinations. Luckily WordStream’s Bekah Wheeler has put ...

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Infographic: The A-Z of Tyography by Fontsmith

When the average person thinks about design they often think about colors, pictures, maybe even vectors – however rarely does the average person think about typography. And maybe that’s what makes typography so crucial – it’s something that is so important that we don’t even notice it. The right font can make or break a website. It can make a ...

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Infographic: Guide To Social Media Image Sizes [2016]

Adding some holiday cheer to your social media profiles this season? Maybe you’re just redesigning you’re image for 2016? ClickZ recently published an awesome infographic featuring all of the image sizes you need to know about for Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIN and YouTube! Check out the infographic below, or click here for a larger version.

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Why Are So Many Government Websites So Outdated?

In a day when major search engines reward mobile friendly websites, and the average Internet user basically demands it – how can it be considered ok for the majority of government websites to still be so outdated? I recently got a letter from the Census Bureau requesting (by law, so no actual choice exists) that I fill out an online survey. So I figure I’ll ...

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You’re Website & You’re Social Media Channels Should Be Working Together!

One of the most common mistakes I see business owners making when it comes to their online presence is treating their website differently than they treat their social media profiles. If you ask the average business owner what his website for – most of them tell you “information about the business“. Their social media profiles however are to “engage with ...

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Always Keep Your Own Backups

I talk about creating and managing an online presence alot here on Rapid Purple – and every now and then someone will ask me what I think is the most important aspect of an online presence. Often times they are totally shocked by the answer. Backups. Backups are by far the most important thing when it comes to your online presence ...

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Creating & Using Instagram For My Business

Instagram is a great marketing platform and chances are you’ve completely overlooked it when it comes to your business. Facebook and Twitter are a long existing staple in the marketing community – and because of that 93% of marketers are already using Facebook. However only about 36% use Instagram – and yet 68% of Instagram users interact with brands while ...

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Do I Really Need SSL?

Ever since Google mentioned the words “ranking signal” and “SSL” together people have been twisting this meaning and falsely believing they need to convert their website to SSL for SEO benefits – and fact of the matter is that this isn’t entirely true. There is ALOT more things you can, and should, be doing which will provide a much larger ...

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Making Use Of User Generated Content

UGC is a fairly common term among the marketing community; unfortunately there isn’t really a simple marketing 101 dictionary somewhere that the average business owner can pick up and learn what UGC is and how to make use of it. UGC stands for User Generated Content and if you’re not making use of this you’re probably spending way too much ...

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If You Build It They Will [NOT] Come

This past July 4th I decided to stay in the city, and that spurred some severe annoyance before I discovered how many fireworks I can see from my rooftop. However well before I got to enjoy some beautiful less-than-legal firework shows from the top of my rooftop I had to eat – and that’s when I noticed something. Restaurant owners ...

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Who Checked Into My Facebook Page?

Ever since Facebook let people check-in to the Facebook page for a business marketers and page owners have asked for the ability to see a list of everyone who has checked-in to their Facebook page. Unfortunately Facebook hasn’t made any solution public yet – however there is a trick that I have been using for a little while now that ...

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Best Reposting Apps for Instagram

Reposting on Instagram is a great way to show some love back to your community of fans & followers; however there’s quiet a-lot of different repost/regram apps out there and they all have something a little bit different about them. Recently I went on a search for the best repost app, for me, focusing on two main features that I ...

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