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Articles & Tips

Most of the articles featured here simply did not fit within the tutorials section of this blog; however they still discuss points that every webmaster should be at least aware of.

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Increasing Your Websites Sales

Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, there are things you can do to increase your sales without increasing your traffic – thus increasing your conversion rate. Here are some ways that you can tweak your websites with to improve sales without ...

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eCommerce Myths That Are Here To Stay

Some myths seem to make so much common sense that people will keep repeating them. When it comes to eCommerce, the misconceptions are particular virulent. Here are a few myths that seem like they just won’t go away no matter how hard people try and spread the word about them. eCommerce Is Easy This one is half myth and half marketing ...

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A Few Common & Not So Common Web Hosting Questions

Web hosting is a very important part of any business, service or entrepreneurship. One needs to convey their ideas to the external world through the best platform that exists today, the Internet. Not only does it improve one’s reach, it also enhances the probability of someone finding you as the best solution for their particular problem. The complete process of ...

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SEO Challenges And Tips For Small Businesses Today

Most small businesses require an expert SEO company to help create and implement marketing strategies that work. A lot has changed since the days of keyword-based SEO and websites now need rich and useful content in order to positively affect their brand. Generating SEO ideas can be challenging even for experienced marketers and the components required to formulate an SEO ...

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Avoid A Website Hosting Nightmare

If you are new to owning and managing a website, this advice can save you a ton of trouble. If you are an experienced blogger or site owner, the idea may come as a surprise. Sometimes, we don’t see the obvious until it whacks us over the head. First, a story. Is saving money always a good idea? My friend, ...

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Outside The Box Marketing: Big Signs

I had once read a story online about a brick and mortar business that I had thought would be a perfect example of outside the box marketing. Something I often mention within this blog. The story goes as follows: There was once a brick and mortar business that had been around for a very long time. Due to the law ...

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Yet Another Reminder to Choose Secure Passwords

There is a great article circulating the interwebs this week discussing the Worst Passwords of 2013 – or more specifically the Top 25 Worst Passwords. The list, compiled by SplashData, is based on files containing millions of stolen passwords which have been posted online in the last year. Sadly this list goes to show just how many people still do not ...

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Making Use of The Free Yext Powerlistings Report

 Every day, millions of potential customers search for businesses on hundreds of different online sites – from Google and Yahoo Maps, to Yelp, JJList, MerchantCircle and LinkedIn. At least one of these sites displays the wrong business name, phone number, or address for approximately 68% of established businesses. Obviously if a business’s information is missing or wrong, potential customers will ...

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Google Adsense: Your Content Better Not Suck

After a recent issue a client of mine had, I wanted to take a few minutes to touch base on proper use of Google Adsense. See among most webmaster forums you will find a plethora of people wondering how to make any substantial money from Google Adsense. I’m sure that many of you have heard this before, but I’m going to ...

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Guerilla Marketing on Williamsburg Bridge

Basic Marketing We Often Overlook

I was standing in traffic on the Williamsburg Bridge this past weekend and noticed a flurry of stickers along side the railing. Perfectly eye level. To me it was the ideal form of entertainment. During the next half hour that I spent crawling over the bridge in what was usual New York City traffic I had found some pretty amazing ...

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Marketing Tips for Promoting Your Blog

Unless you offer something stimulating or unique, you cannot market your blog effectively. Only this can enable you to catch the attention of a large audience. You can make use of the varied tools and resources available online for marketing your blog online. You can have a firm grasp of the needs of your readers through research. You can tap ...

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Getting More Return Visits to Your Mobile Website

Right now having a mobile friendly version of your business website is key in many markets. The thing is that a mobile app can get extremely costly, and as such many smaller businesses simply cannot justify the cost of one. However there is an alternative that I recently came across. While working on the mobile version of the ONEighty website, ...

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What is On-Page SEO?

Most first time webmasters launch their website and immediately start worrying about generating backlinks and increasing their ranking in search engines, however many miss the first and most important step – On-Page SEO. On-Page SEO defines how search engines will view and list your website. This starts from your core meta and open graph tags, down to the keywords you ...

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Improve the Usability of Your Website

No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally. This post goes hand in hand with the previous article about setting up ...

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Running A Reciprocal Linking Campaign

Reciprocal linking means forming partnerships with other sites who place a link from their Web pages to yours. You then give them a similar link in return. When you look for people to swap links with, make sure that you don’t reduce the quality or content of your own site. You don’t want users to click straight through without reading ...

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Understanding Keyword Density for SEO

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places. If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or ...

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