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Articles & Tips

Most of the articles featured here simply did not fit within the tutorials section of this blog; however they still discuss points that every webmaster should be at least aware of.

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Alternative Social Media Marketing Tactics

“Social Media Marketing”, a very important, yet very broad phrase. Social Media Marketing (SMM) gets a blog more targeted traffic, in fact if handled properly it generates more traffic than all other tactics combined. However in recent times, some webmasters have overused and abused social network websites. As a result, white-hat webmasters have a hard time driving quality traffic from ...

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Why Am I Not Earning Much From My Google Adsense Ads?

I have spoken to plenty of webmasters and online marketers who utilize Google Adsense over my years working with the Internet, and I have noticed that a common question amongst many of them is “Why am I not earning much from my Google Adsense ads?” This is far from a simple question to answer, and the answer will vary depending ...

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Indispensable Tips for Choosing a Domain Name for Your Website

You’re domain name is one of the top few most important aspects of a well planned website. You don’t want a domain name that is too long, or not relevant, or not easily understood. Nobody really wants to type out this-is-my-website.com; and subsequently nobody will remember to visit your business, called Johnny Tightlips Restaurant, if the domain name for the ...

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When Should I Think About A Website Redesign?

If you run a website, chances are you often wonder whether it is the right time to do a total website redesign. Everyone falls guilty to this feeling throughout the life of a website. In-fact – Rapid Purple has went through 3 different designs now over the years. However there are some important points to consider when you find yourself ...

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MrBottles Bad Navigation Design

Navigation – The Key to a Better Website

One of the primary implications of a well-organized / good website, is to keep your visitors on the website. A website is definitively created for a purpose, unless intended for personal use, which is the minority in this situation. For example, a portfolio website would want to be visited and it’s content viewed. For companies and internet businesses, your website certainly aims ...

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A Quick Guide to SEO Copywriting

What’s the secret to strong positions in Google, Inktomi and other spider-based search engines? Well-written, keyphrase-rich text. Successful search engine copywriting weaves keyphrases (words your prospects use in a search to find your products and services) into your Web page copy. For those used to “conventional” online copywriting, SEO copywriting goes an extra step, meshing customer searching behavior with persuasive, informative ...

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Understanding Your Websites Target Audience

Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more. What is the age level and what kind of knowledge does your target audience have? ...

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Prevent Hacking Attempts; Keep Your Scripts Up To Date

A client of mine recently contacted me, and frantically proceeded to explain to me how his hosting company contacted him stating their server had been hacked through an out-dated WordPress install they had kept on it. To make matters worse, the host did not have a recent file backup available – great. I was in for a long night. However ...

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Setting Goals is Key to SEO Success

No, this isn’t suddenly turning into a self-help blog, but while this post does apply fairly well to life in general, setting goals also applies very well to marketing and optimizing your website. See, when you have a set goal, accomplishing that goal makes you stream towards your next, bigger, better goal. I’ll give you a personal example. If you’ve noticed, ...

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Advantages of Web Based Email Marketing Providers

Many marketers and online business owners are not aware of the advantages of web based email marketing providers over purchasing their own software. While there are pros and cons for either side, professionals tend to choose web based email marketing providers for several reasons which I will discuss throughout this article. After-all when it comes to building and maintaining a ...

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Growing Your Business Online with Yola Gold

If you own a small business, simply having a website is usually not enough to really grow your business online. Your website needs to be found online by potential new customers. Thankfully there is now an easy and affordable way to get found online using Yola’s newest hosting package, Yola Gold. As you may already know from the countless posts ...

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The Basics of Inbound Link Building

Inbound links are one of the most controversial topics in SEO. There is no doubt that having a ton of sites linking to yours used to juice up your site into great rankings several years ago. But is that really true anymore? They search engines have gotten a lot smarter and savvier about what site should ranking well or out-rank ...

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Good Link Building Techniques

If you want to increase the pagerank and traffic to your site there are many SEO options available but one of the most crucial methods is by gaining relevant backlinks to your website. Backlinks are vital in raising the profile of your website as up to 75% of Google’s ranking factors are attributed to off page aspects. Google counts every ...

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Generating Traffic & Sales from Forums

Message boards, discussion forums and newsgroups can all produce very profitable results for you and your business. Most of us already participate in one or more of these and the more you participate the bigger the benefits to you, your business and your website will be. So let’s find out how to make this a profitable venture for you. Posting ...

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Is Your Domain Name Hurting Your Traffic?

You visited a great website some time ago that had some fantastic information on it. It is not easily found in search engines results so you decide to head over to your favorite browser and try to remember the domain name. The problem is that the domain spells out something like keyword-keyword-keyword-keyword-keyword.com. Does that sound normal, let alone ethical to you? ...

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Email Marketing Tips for Mobile Devices

More than ever, people get their email on their mobile device. For email marketers, this has game changing implications for how your messages are delivered and received. Not only is mobile marketing on the rise, every day brings new developments in technology and user behavior. Smartphones and other mobile devices should always be included in planning your email marketing campaigns ...

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Dun & Bradstreet – Who, What, and Why?

Dun & Bradstreet Credibility Corp., or D&B, was founded in 1841 as a provider of credit information on businesses.  Any business that seeks credit is under the radar of D&B.  Its primary sources for list data are public records — from court documents and corporate filings to fictitious business-name statements that capture the formation of sole proprietorships. Now the big ...

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