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Articles & Tips

Most of the articles featured here simply did not fit within the tutorials section of this blog; however they still discuss points that every webmaster should be at least aware of.

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Making Use of The Free Yext Powerlistings Report

 Every day, millions of potential customers search for businesses on hundreds of different online sites – from Google and Yahoo Maps, to Yelp, JJList, MerchantCircle and LinkedIn. At least one of these sites displays the wrong business name, phone number, or address for approximately 68% of established businesses. Obviously if a business’s information is missing or wrong, potential customers will ...

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Google Adsense: Your Content Better Not Suck

After a recent issue a client of mine had, I wanted to take a few minutes to touch base on proper use of Google Adsense. See among most webmaster forums you will find a plethora of people wondering how to make any substantial money from Google Adsense. I’m sure that many of you have heard this before, but I’m going to ...

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Guerilla Marketing on Williamsburg Bridge

Basic Marketing We Often Overlook

I was standing in traffic on the Williamsburg Bridge this past weekend and noticed a flurry of stickers along side the railing. Perfectly eye level. To me it was the ideal form of entertainment. During the next half hour that I spent crawling over the bridge in what was usual New York City traffic I had found some pretty amazing ...

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Marketing Tips for Promoting Your Blog

Unless you offer something stimulating or unique, you cannot market your blog effectively. Only this can enable you to catch the attention of a large audience. You can make use of the varied tools and resources available online for marketing your blog online. You can have a firm grasp of the needs of your readers through research. You can tap ...

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Getting More Return Visits to Your Mobile Website

Right now having a mobile friendly version of your business website is key in many markets. The thing is that a mobile app can get extremely costly, and as such many smaller businesses simply cannot justify the cost of one. However there is an alternative that I recently came across. While working on the mobile version of the ONEighty website, ...

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What is On-Page SEO?

Most first time webmasters launch their website and immediately start worrying about generating backlinks and increasing their ranking in search engines, however many miss the first and most important step – On-Page SEO. On-Page SEO defines how search engines will view and list your website. This starts from your core meta and open graph tags, down to the keywords you ...

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Improve the Usability of Your Website

No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally. This post goes hand in hand with the previous article about setting up ...

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Running A Reciprocal Linking Campaign

Reciprocal linking means forming partnerships with other sites who place a link from their Web pages to yours. You then give them a similar link in return. When you look for people to swap links with, make sure that you don’t reduce the quality or content of your own site. You don’t want users to click straight through without reading ...

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Understanding Keyword Density for SEO

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places. If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or ...

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Alternative Social Media Marketing Tactics

“Social Media Marketing”, a very important, yet very broad phrase. Social Media Marketing (SMM) gets a blog more targeted traffic, in fact if handled properly it generates more traffic than all other tactics combined. However in recent times, some webmasters have overused and abused social network websites. As a result, white-hat webmasters have a hard time driving quality traffic from ...

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Why Am I Not Earning Much From My Google Adsense Ads?

I have spoken to plenty of webmasters and online marketers who utilize Google Adsense over my years working with the Internet, and I have noticed that a common question amongst many of them is “Why am I not earning much from my Google Adsense ads?” This is far from a simple question to answer, and the answer will vary depending ...

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Indispensable Tips for Choosing a Domain Name for Your Website

You’re domain name is one of the top few most important aspects of a well planned website. You don’t want a domain name that is too long, or not relevant, or not easily understood. Nobody really wants to type out this-is-my-website.com; and subsequently nobody will remember to visit your business, called Johnny Tightlips Restaurant, if the domain name for the ...

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When Should I Think About A Website Redesign?

If you run a website, chances are you often wonder whether it is the right time to do a total website redesign. Everyone falls guilty to this feeling throughout the life of a website. In-fact – Rapid Purple has went through 3 different designs now over the years. However there are some important points to consider when you find yourself ...

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MrBottles Bad Navigation Design

Navigation – The Key to a Better Website

One of the primary implications of a well-organized / good website, is to keep your visitors on the website. A website is definitively created for a purpose, unless intended for personal use, which is the minority in this situation. For example, a portfolio website would want to be visited and it’s content viewed. For companies and internet businesses, your website certainly aims ...

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A Quick Guide to SEO Copywriting

What’s the secret to strong positions in Google, Inktomi and other spider-based search engines? Well-written, keyphrase-rich text. Successful search engine copywriting weaves keyphrases (words your prospects use in a search to find your products and services) into your Web page copy. For those used to “conventional” online copywriting, SEO copywriting goes an extra step, meshing customer searching behavior with persuasive, informative ...

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Understanding Your Websites Target Audience

Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more. What is the age level and what kind of knowledge does your target audience have? ...

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