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SEO Tips & Tricks

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Introducing A New SEO Reporting Tool, Plus Some SEO Tips

Search Engine Optimization is one of the most important tasks that any business can undertake. Called SEO for short,  optimization means making your website attractive for search engines. Search engines are designed with a very specific purpose: they want to find content that is relevant and beneficial to their users. Your goal then is to make your website, blog posts, ...

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Your Quick & Easy SEO Checklist For Content & Websites

Search engine optimization is vital for essentially every web page and website. While SEO is often treated like “rocket science”, and indeed there is a lot of expertise that goes into it, there are also steps that anyone can take to improve their search engine ranking. That’s why we put together this quick SEO checklist so you can audit your ...

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Combining Your SEO & Inbound Content Into One Super-Successful Strategy

When it comes to writing content for websites, writers often fall into two different camps: those who focus on Search Engine Optimization (SEO) and those who focus on in-bound content. Let’s be clear, both strategies are very important. SEO is vital for driving traffic to your website. Without optimizing your website for search engines, you’ll have to rely on intensive ...

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What is On-Page SEO?

Most first time webmasters launch their website and immediately start worrying about generating backlinks and increasing their ranking in search engines, however many miss the first and most important step – On-Page SEO. On-Page SEO defines how search engines will view and list your website. This starts from your core meta and open graph tags, down to the keywords you ...

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Running A Reciprocal Linking Campaign

Reciprocal linking means forming partnerships with other sites who place a link from their Web pages to yours. You then give them a similar link in return. When you look for people to swap links with, make sure that you don’t reduce the quality or content of your own site. You don’t want users to click straight through without reading ...

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Understanding Keyword Density for SEO

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places. If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or ...

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A Quick Guide to SEO Copywriting

What’s the secret to strong positions in Google, Inktomi and other spider-based search engines? Well-written, keyphrase-rich text. Successful search engine copywriting weaves keyphrases (words your prospects use in a search to find your products and services) into your Web page copy. For those used to “conventional” online copywriting, SEO copywriting goes an extra step, meshing customer searching behavior with persuasive, informative ...

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Setting Goals is Key to SEO Success

No, this isn’t suddenly turning into a self-help blog, but while this post does apply fairly well to life in general, setting goals also applies very well to marketing and optimizing your website. See, when you have a set goal, accomplishing that goal makes you stream towards your next, bigger, better goal. I’ll give you a personal example. If you’ve noticed, ...

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The Basics of Inbound Link Building

Inbound links are one of the most controversial topics in SEO. There is no doubt that having a ton of sites linking to yours used to juice up your site into great rankings several years ago. But is that really true anymore? They search engines have gotten a lot smarter and savvier about what site should ranking well or out-rank ...

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Good Link Building Techniques

If you want to increase the pagerank and traffic to your site there are many SEO options available but one of the most crucial methods is by gaining relevant backlinks to your website. Backlinks are vital in raising the profile of your website as up to 75% of Google’s ranking factors are attributed to off page aspects. Google counts every ...

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