If you want to increase the pagerank and traffic to your site there are many SEO options available but one of the most crucial methods is by gaining relevant backlinks to your website. Backlinks are vital in raising the profile of your website as up to 75% of Google’s ranking factors are attributed to off page aspects. Google counts every inbound link as a vote for that particular website and an increases the amount of trust that is built up if Google recognizes that these backlinks are of a good quality.
There are several ways to determine if a particular link from a website holds any value – including checking the pagerank of the website and how much value Google attributes to that website, and checking that the link anchor text contains keywords related to your site.
It is also important to check, whenever you’re attempting to build up links, if they have a follow or no follow attribute attached to them. A follow attribute will allow the link to be counted as a vote for your website within Google’s algorithm whilst a no follow attribute will block the link from being counted as a vote. The relevancy of the link is also important as there is little point in gaining a backlink from a website that has no relevance to the particular business sector you’re involved with.
Within link building it is also important to check your link velocity i.e. how fast your website is acquiring links, the link age as Google attributes more value to older links and if the link comes from a domain with a certain amount of authority such as addresses that end in .edu and .gov.
Link building comes in various different formats including: 1 way links, standard text linking, contextual linking, hosted content, online press releases, information article syndication, viral/link baiting, social bookmarking and directory submissions. It is vital for you to choose which method is the most appropriate for your line of business and website.
Remember that when choosing which websites to link from it is always more important to consider quality over quantity, there is little use in gaining a lot of links from sites with a page rank of 0 or 1 whilst a site with a page rank of 5 or higher is of a lot more value.
Finally if you are going to pay for links make sure you keep it to a minimum and that the links you do pay for are of relevancy to line of business you are involved in.