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Understanding Online Reviews as a Business Owner

Customer reviews are absolutely crucial when it comes to developing an online presence for your business – alas it’s an area that many business owners shy away from for a variety of reasons. Some simply do not believe in the importance of online reviews; others don’t know how to properly respond to their reviews or where to even look for them. That fueled me to create the following, rather basic, video – discussing 3 key points that I believe are crucial for all business owners to understand when it comes to managing the online reviews for their business.

  1. Understand the importance of an online review and the weight they carry.
  2. Take the good with the bad.
  3. Focus on generating reviews.

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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