When the average person thinks about design they often think about colors, pictures, maybe even vectors – however rarely does the average person think about typography. And maybe that’s what makes typography so crucial – it’s something that is so important that we don’t even notice it. The right font can make or break a website. It can make a brand look aggressive or it can make the brand look weak. As such typography is extremely important anywhere that text of any kind is being used.
In the typography world, much like within any work environment, there is a collection of commonly used terms and phrases. Fontsmith has put together a beautiful infographic to showcase some of these terms and their meanings:
Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.