Every day, millions of potential customers search for businesses on hundreds of different online sites – from Google and Yahoo Maps, to Yelp, JJList, MerchantCircle and LinkedIn. At least one of these sites displays the wrong business name, phone number, or address for approximately 68% of established businesses. Obviously if a business’s information is missing or wrong, potential customers will be unable to find them and will move onto a competitor. And that’s just bad for business.
Yext Powerlistings helps out here as it allows businesses to take control of their online presence, and easily find and fix any incorrect listings on over 50 different sites. Yext takes it a bit further though. You can add photos and promotions to your listings on each site within their network. Let your customers know about specials, new products, important announcements, changing hours, or anything else.
For starters – their initial report is completely free – which gives you a good basis to start from. From here – Yext offers Powerlistings for specific programs – such as Yahoo, Yelp, WhitePages, MapQuest, Superpages, Citysearch, Local.com and Foursquare.
I highly recommend everyone take advantage of the free report. It’s a great bit of information, and making sure all of your online listings are correct and up-to-date is a great way to start off the 2014 year.