Social logins have always been immensely popular – however with so many different networks to choose from have you ever wondered what the most popular ones are? Back in December of 2014 Facebook and Google made up 80% of all social logins, but the Internet changes very quickly – so now that we’re half way through 2015 what do the numbers look like? What’s the most popular social login option?
Facebook holds the lead with 66.7% of all social logins, with Google+ coming in second place with 20%. Twitter and Yahoo close up the rear with 6% and 4% respectively. The data comes from customer identity management firm Gigya who has published their Q2 “landscape of customer identity” figures.
Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.