Home > Indispensable Tips for Choosing a Domain Name for Your Website

Indispensable Tips for Choosing a Domain Name for Your Website

You’re domain name is one of the top few most important aspects of a well planned website. You don’t want a domain name that is too long, or not relevant, or not easily understood. Nobody really wants to type out this-is-my-website.com; and subsequently nobody will remember to visit your business, called Johnny Tightlips Restaurant, if the domain name for the website is bobbysbits.com. Here are some indispensable tips in choosing domain names for your online casino blog or project.

  • List down 5 top keywords
    • Keywords are indispensable when it comes to online searching. List down 5 terms or phrases that you think people will type in for their search and that you plan to provide information about. Once you have them, add prefixes or suffixes or pair them.
  • Go for dot.com domains
    • If it’s available, choose the dot.com domains. When branding, traffic and recognition is your aim, a dot.com domain is likely a big booster. While the most tech-savvy netizens recognized .net or .org, most people think automatically that the web world is all but .com thing. This is the logical reason why driving traffic to .com sites are more natural and easy. I’m sure that the new gTLD domain names will gain traction in due time – however for the time being – go with the .com
  • Make it type-friendly
    • People are not always good spellers and typists. Make domain names that are easy to type and avoid the hard to type letters such as “q, z, x, c and p”. Easy –to- type names are also easy to remember.
  • Keep it short
    • Who likes long terms to memorize or remember? The shorter your domain names, the easier for people to recognize and remember it.
  • It should set an expectation
    • Your domain names should say it all meaning when people hear it, they can relate to what the content is. They don’t have to guess to what it is all about. Your domain name serves as your introduction to the type of content people will find in your pages and your domain name should serves as the cue to what it is.
  • Don’t get intimidated with what’s the latest
    • While it could be a best choice, it is also isn’t always the best choice. Don’t get intimidated by others using uninspiring short adjectives like best, top, hot, and new. Sometimes it pays off to be different. People remember well what is unique and different.

So when it comes to choosing domain names, bear these tips in mind and you’ll be closer to getting the right name ideas for your domain.

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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