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Facebook To Tell Marketers Data About What Your Posting

facebook topic data

With all the work these last couple weeks in bringing the new version of Rapid Purple to beta I somehow managed to overlook a news release from Facebook introducing topic data to marketers. For those of you unfamiliar with the term, topic data is essentially exactly what it sounds like. Data about a specific topic. What …

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Email is 2014’s Top Marketing Tool

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Technology has had a major impact on the world of marketing, making it possible to target customers more accurately than ever before. However, when it comes to selecting the best tool to deliver a message there’s still confusion, especially since the rise in importance of social networks. A new survey by email marketing brand Campaigner …

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Business Tips for the Holidays from Google

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Jade Wang, a member of the Google Business Help team, made a new post over at the Google Business Help forums with a set of tips for businesses to make the most of the holiday season. There’s some good tips in here and I thought it would be appropriate to share them here: Got special …

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Google Launches New Features to Improve Online Shopping Campaigns

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With Thanksgiving right around the corner, and Christmas and New Years coming up soon after Google wants to make sure their eCommerce advertisers can make the most of the holiday season through their shopping campaigns. As such they have introduced a slew of new features specifically designed to help users boost their marketing campaigns. First up …

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Yahoo Buys Video Ad Platform BrightRoll for $640 Million

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In a press release issued late last night Yahoo has announced that they have closed the deal with BrightRoll, the digital video advertising service purchasing it for $640 million (€514 million). This new purchase gives Yahoo a fighting chance at becoming the huge video advertising platform they’ve been wanting to achieve. “Video, along with mobile, social, and …

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