Before You Get Excited About The FCC's Net Neutrality Decision

Before You Get Excited About The FCC's Net Neutrality Decision


February 26th started off as a great day. The US Federal Communications Commission voted in favor of net neutrality. Woot! Right? FCC Chairman Tom Wheeler commented that “no one – whether government or corporate – should control free open access” to the ... read more

Google Wins Auction for .APP gTLD

Google Wins Auction for .APP gTLD


Earlier this week on 25 February 2015, Power Auctions LLC, ICANN's authorized auction service provider, kicked off an auction for a new gTLD: .APP. Twelve applicants participated in the auction for the new .APP domain name with Google Registry (Charleston Road ... read more

Facebook Launches Dedicated App For Advertisers

Facebook Launches Dedicated App For Advertisers


Facebook always let you manage ads in some way via their existing applications - however with two million active advertisers now Facebook has decided to go ahead and launch a brand new app dedicated to advertisers which should make it easier ... read more

Order Your Food from Bing

Order Your Food from Bing


Bing has launched yet another new feature to their search results - this time making ordering your lunch online that much easier. Simply run a search for your favorite restaurant and if they support online ordering Bing will link directly ... read more

Find The Best iPhone Apps on Pinterest!

Find The Best iPhone Apps on Pinterest!


Getting an App noticed is pretty difficult if you're just relying on the App Store. Luckily Pinterest has not introduced app pins - so that when your browsing on your iPhone or iPad you'll be able to download the app ... read more

Facebook Launches Product Advertising

Facebook Launches Product Advertising


Facebook today announced the launch of product advertisements allowing advertisers to showcase specific products and/or their entire product catalog. Marketers can upload their product catalog and create campaigns targeting certain products to specific audiences, or let Facebook automatically deliver the most ... read more

Marketing News



Attention Advertisers: New Bing Policy Disallows Phone Numbers in Plain Text

Posted on by Michael Boguslavskiy in | Leave a comment
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In a recent blog post Albert Wang, a global policy manager with Bing Ads, announced that as of now plain text phone numbers will no longer be supported as plain text entries within Bing advertisements. Bing wants you to focus on displaying your contact information via Call Extensions or Location Extensions, two features centered on displaying contact information directly within your ads. Current advertising campaigns will not be affected by the change until June so long as the ads aren’t changed in any way, shape, or form. That means no updates, including typo corrections – or the new policy checks will be applied to your ad.

Due to a change in our editorial policies, starting February 2015 in the United States, United Kingdom, Hong Kong and Taiwan, phone numbers will only be allowed through the use of Call Extensions or Location Extensions. The ad, title, body, URL, and any other ad extensions, such as Sitelink Extensions, can no longer feature phone numbers in plain text.

Yahoo Directory Redirects to Yahoo Small Business Directory

Posted on by Michael Boguslavskiy in , | Leave a comment
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Back in the fall of 2014 I had written to let you know about Yahoo’s decision to shut down the classic Yahoo directory. Well December 31st was the last day for the Yahoo Directory as we know it – and today the old URL now redirects to the Yahoo Small Business Directory. Some of the relevant category links from the old Business section have been redirected to appropriate sections within the Small Business Directory – however plenty of category links now sadly 404.

The Yahoo Directory in 2005

The Yahoo Directory in 2005

The Yahoo Directory in 2011

The Yahoo Directory in 2011

Those of you who used to have your business listed in the Yahoo Directory can now resubmit to the Yahoo Small Business Directory if you’re not already listed. The big difference in the Small Business directory is that it’s actually free to submit your business listing as opposed to the fees charged by the original Yahoo Directory. To list your business simply head on over here and select the Basic listing option towards the middle of the page.

yahoo-local-listing-free

Google Adwords Introduces Countdown Ad Widget Right On-Time for the Holidays

Posted on by Michael Boguslavskiy in , | Leave a comment
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Earlier this week Google announced a brand new ad widget which allows you to place a dynamic countdown into your Google Adwords ads. This includes the ability to set the following features within your ad copy:

  • the number of days, hours, or minutes left to ship their holiday presents in time
  • daily discounts or promotions for your hottest deals
  • most-up-to date inventory availability on your products, or even the number of flights left to make it home in time for the holidays

This should surely help drive up the sales this holiday season. Kylie Beals, eCommerce Marketing Manager at Clarks Americas, says: “When using countdown ads over the Black Friday / Cyber Monday weekend, we noticed a 32% uplift in CTR. The ads proved effective at driving urgency once the consumer was onsite because conversion rates increased 3% over static ads.

Here’s what the setup for countdown ads looks like:

google-adwords-countdown-widget-1418736649

 

 

Email is 2014′s Top Marketing Tool

Posted on by Michael Boguslavskiy in | Leave a comment
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Technology has had a major impact on the world of marketing, making it possible to target customers more accurately than ever before. However, when it comes to selecting the best tool to deliver a message there’s still confusion, especially since the rise in importance of social networks. A new survey by email marketing brand Campaigner looks at the technologies businesses see as most effective as part of their marketing effort.

The results show that email remains a favorite channel with 60 percent of respondents rating it as the best return on investment generator. Looking ahead to next year 76 percent plan to invest in email will with 33 percent investing in social media.

Newer methods like mobile are developing slowly with 36 percent reporting that it won’t impact their marketing strategy and 39 percent saying they’re still researching the technology. Mobile payments are seen to have limited impact too, with 87 percent saying that Apple Pay won’t have an impact on their 2015 marketing strategies.

2014 has been a year of evolution in the marketing industry. Given the introduction of tech advances like Google’s Inbox, the new Promotions tab, Twitter’s Buy Button and Apple Pay, the modern day marketer has a lot to consider when developing 2015 strategies,” says EJ McGowan, general manager at Campaigner. “In order for marketers to effectively stay up-to-speed, they should regularly monitor consumer reactions to new innovations and adjust strategies accordingly. Moving into 2015, I predict email will remain a significant investment in overall planning, with added emphasis on the mobile commerce movement“.

An overview of the survey results along with hints for marketers for the coming year is in infographic form after the jump.

Read more

Business Tips for the Holidays from Google

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Jade Wang, a member of the Google Business Help team, made a new post over at the Google Business Help forums with a set of tips for businesses to make the most of the holiday season. There’s some good tips in here and I thought it would be appropriate to share them here:

  • Got special holiday hours?
    Let your customers know that you’re open for business extra late and update your hours as needed. You’ll want to update hours about two days before they should go into effect. If you’re open 24 hours a day, enter 12:00am – 12:00am.
  • Highlight your holiday spirit
    If you’ve got a holiday promotion or special information that you’re sharing on Google+, you may want to make it a pinned post. That way, you can keep that content front and center.
  • Expand your reach to sleepless shoppers
    Our data shows that consumers will be even more restless, with one third of all shopping-related searches now happening between the hours of 10pm and 4am. Take a look at our blog post for tips on how AdWords can help you cover your bases.
  • Check your list (twice)
    Remember to log back into Google My Business (Locations) regularly to make edits as needed and let us know that you’re actively managing. You can also check up on any updates to your business information from other users and ensure that it’s accurate and updated.

Google Launches New Features to Improve Online Shopping Campaigns

Posted on by Michael Boguslavskiy in | Leave a comment
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With Thanksgiving right around the corner, and Christmas and New Years coming up soon after Google wants to make sure their eCommerce advertisers can make the most of the holiday season through their shopping campaigns. As such they have introduced a slew of new features specifically designed to help users boost their marketing campaigns.

First up is a brand new auction insights report which allows you to see your ads search impression share, device and time segmentation, bid simulator columns, and a flattened view of product groups. Furthermore you can compare your Product Listing Ad (PLA) performance to that of other advertisers who are participating in the same auctions as you.

1119a

Next up search impression share has been improved to be more aligned with text ads, according to Google. Now, users can learn which campaigns are limited by a low budget with Lost IS (budget) and which ones need further optimization with Lost IS (rank). Google notes that there may be a change in impression share between October and November, because now the company calculates search impression share at account level.

In addition, bid simulator columns show users what their advertising results could’ve been if they had set different bids. Google suggests that users add these columns in the product groups tab, so that they can find product groups that’ll drive the most incremental clicks.

1119d

Lastly, the flattened view of product groups allows users to sort product groups within an ad group based on performance data and easily identify which product to optimize. For example, users can sort by impression share, cost per click, or other metrics.

Google Removes Carousel From Local Listings

Posted on by Michael Boguslavskiy in , , | Leave a comment
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Back in June last year I had first mentioned the introduction of the carousel display for Google local listings which was loved by many business owners allowing alot more businesses to be on the first page for a search result. Sadly Google has officially dropped the black carousel user interface from their local listings.

So now if you run a search for a “new york sushi restaurant” you will no longer see the black-background carousel. Instead you will get three of the top matching local listings based on your query and Google’s determination of relevancy.

google-local-no-carousel

The new interface is much cleaner; however chances are if you’re business doesn’t appear within the top 3 results you won’t be very happy with this change.

Google Trends Now Shows Trending YouTube Videos

Posted on by Michael Boguslavskiy in , | Leave a comment
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The Google Trends is a great little service that lets you easily keep up with all the popular news of the day. This used to be based solely on searches, however as of yesterday Google Trends will now also showcase trending Youtube videos which will surely have video marketers excited.

google-trending-youtube

If you click into Trending on Youtube you’ll be able to go through 200 of the top trending Youtube videos. For now, you can only see the trending videos in the United States, but I’m sure an expansion is sure to come in soon to showcase international videos aswell.

Yahoo Buys Video Ad Platform BrightRoll for $640 Million

Posted on by Michael Boguslavskiy in | Leave a comment
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In a press release issued late last night Yahoo has announced that they have closed the deal with BrightRoll, the digital video advertising service purchasing it for $640 million (€514 million). This new purchase gives Yahoo a fighting chance at becoming the huge video advertising platform they’ve been wanting to achieve.

Video, along with mobile, social, and native, is driving a surge in digital advertising. Here at Yahoo, video is one of the largest growth opportunities, and BrightRoll is a terrific, strategic and financially compelling fit for our video advertising business,” said Marissa Mayer, Yahoo CEO.

She added that as with every acquisition, Yahoo has been thoughtful about how it approaches the video advertising space. Mayer believes this acquisition will accelerate the growth of both companies. BrightRoll can scale to even more advertisers at a global level, while the huge platform offering BrightRoll can be offered to Yahoo’s own advertisers.

As for the video advertising platform, they believe the next step for the industry is extending and standardizing globally, making cross-device buying simple and measurable, while complementing and integrating with TV.

“We are excited to join Yahoo to materially advance efforts in each of these areas. We’re still in the early innings as an industry, and together, BrightRoll and Yahoo are committed to the vision of helping grow the entire video advertising ecosystem,” said Tod Sacerdoti, BrightRoll CEO and Founder.

Google Introduces Local Forwarding Numbers for Google Adwords

Posted on by Michael Boguslavskiy in | Leave a comment
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Despite the recent report showing that Google AdWords is getting cheaper to participate in – Google is actively developing more and more features to enhance PPC advertising for business owners. Yesterday Google announced yesterday that call extensions now support the use of local forwarding numbers – thus further localizing your ad. Local Google forwarding numbers will share the same area code as your current business phone number, or if the same area code is not available a local area code for the same geographic region will be used.

As of now this is only setup to work for US based businesses. For more information about how to setup a local forwarding number see the Google help documents.

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