In a post on the Bing Webmaster Blog Bing has dug into how exactly they deal with keyword stuffing URLs. There are a few main signals that Bing looks out for when determining whether URL keyword stuffing tactics are in-use on a site:
- Site size
- Number of hosts
- Number of words in host/ domain names and path
- Host/ domain/ path keyword co-occurrence (inc. unigrams and bigrams)
- % of the site cluster comprised of top frequency host/ domain name keywords
- Host/ domain names containing certain lexicons/ pattern combinations (e.g. [“year”, “event | product name”]
- Site/page content quality & popularity signals
So what has changed in the SEO community since Bing kicked off this method of dealing with URL keyword stuffing?
- Users: This update impacted ~3% of Bing queries (on average ~1 in 10 URLs was filtered out per impacted query.)
- SEO community: ~5M sites, comprising > 130M urls, have been impacted, resulting in upwards of 75% reduction in traffic to these sites from Bing.
- Examples of spam sites impacted:
Bitcoin continues to make quiet the splash in the hosting and technology community as yet another hosting company, HostDime, announces their acceptance of Bitcoins as payment for their cloud hosting and datacenter services. HostDime is kicking things off with their USA and Brazil branches, and eventually plans to expand the acceptance of Bitcoins as a payment method to their other branches in Mexico, UK, Netherlands, India, Colombia, and Hong Kong.
“Bitcoin is the currency of the future, and as a company that constantly looks towards the future, we could not wait to be a part of this revolution,” says Filipe Mendes, CEO of HostDime Brazil.
HostDime is partnered with BitPay, to use their platform for Bitcoin transactions. As in the past, HostDime continues to accept Visa, MasterCard, American Express, PayPal, Western Union, and wire transfers as payment.
Being able to truly analyze your businesses data was something that most small businesses simply never had the ability to do. Chances are you, the business owner, simply has no time left to sit there and draw out graphs and plot charts – and hiring a dedicated data analyst simply isn’t in the budget. This is where IBM’s latest Watson Analytics tool comes into play. The Watson Analytics tool is available at no charge and allows companies to upload data to it and, in return, receive insights to where the company is headed and what may be in the future. The idea behind the project is to give companies without data analysts a program that works for them.
The IBM Watson Analytics Tool is based on a freemium model allowing anyone to start out completely for free and upgrade later on down the line as you run out of space to upload more and more data.
Forbes reported that IBM will put sample data on the Watson Analytics site to assist users. The site will also feature tutorials and guides so users will quickly learn how to both supply their data but, also, understand it once it is analyzed.
UK domain registrars 123-reg.co.uk and Minds + Machines announced a collaborative effort to increase awareness and adoption of the new .london TLD late last week. The collaboration will include a range of on and offline marketing initiatives.
According to 123-reg.co-uk, registrations of .london surged on the first day of general availability for the extension, which was Sept. 9. Early adopters include Fortnum & Mason, West Ham United, and the Evening Standard.
London is one of the first cities to receive its own domain, along with a slew of other cities, including Berlin, NYC, Tokyo and Moscow.
“We had a great priority period for Londoners from April to July, with tens of thousands of businesses from all 32 London boroughs signing up,” said Gordon Innes, Chief Executive of London & Partners, the Mayor’s official promotional company for London. “Now we move to the next phase where Dot London domain names are available to the rest of world which will enable companies and individuals to create a link with one of the greatest cities on earth. We are confident interest will be high and businesses and individuals both in London and abroad will secure a domain name linked to our city.”
The new registry is being operated by Dot London Domains Ltd, a subsidiary of London & Partners, with Minds + Machines providing registry services.
There’s always been talk among business owners of the “grey-area” around Yelp purposely placing negative reviews on non-paying merchant profiles. Unfortunately this did actually happen, and some business owners did actually sue Yelp – and in the end the court ruled that Yelp is completely in the clear in doing this.
The ruling supported a lower court decision that dismissed the lawsuit filed by businesses that said positive reviews disappeared from their Yelp page, which dropped their overall star rating; or a negative review reappeared or was moved to the top of the review after they declined to purchase advertising from Yelp.
One of the businesses, Santa Barbara-based Cats and Dogs animal hospital, claimed a Yelp representative said the company would hide negative reviews or place them lower on the page in exchange for advertising.
Judge Marsha Berzon stated that Yelp’s business model is to charge for advertising space and as such it has the right to charge for legitimate advertising services, with the threat if pushing up negative reviews being seen as merely hard bargaining.
Unfortuntately this has a huge negative side to small business owners. See you don’t really get a choice of being on Yelp or not. Your business is located automatically using public records available online. Combine that with the fact that Yelp just won this lawsuit, making the argument now case law allowing it to be used as a defense in the future for similar accusations.
A wide array of your favorite sites have come together today to participate in Internet Slowdown Day – an internet protest against net neutrality’s proposed changes. According to the protesters, the slowdown also gives everyone an idea of what the future of the internet will be if the Federal Communications Commission wins the net neutrality battle.
Some of the websites participating are:
For other webmasters wanting to participate in support of Internet Slowdown Day, Team Internet is asking everyone to change social media avatars and to change website banners and graphics to a “loading icon” symbol for the entire day. the team also urges site owners to link the banners back to their website
, which gives information on how to contact legislators associated with the proposed billed. Although the speed of website loads is not really being affected, Team Internet wants to give a visual representation and spread awareness about the proposed changes to net neutrality.
MSN was one of the original all-in-one portals created by Microsoft over 2 decades ago. It’s your default Internet Explorer homepage, and as of late something you probably have almost forgotten about. In-fact with almost no real updates to the MSN portal Microsoft may have very well almost forgotten about it as-well. This is all about to change however as Microsoft launches a preview to the brand new MSN portal. The new MSN can easily connect viewers to core consumer-facing Microsoft services, like Outlook.com, Office Online, OneDrive and Skype, as well as prominent social networks such as Facebook and Twitter. Ofcourse there is also easy access to Bing Search, which sits at the top of the online portal.
Now don’t think that the personal portal concept of MSN is all gone now. Microsoft placed a huge emphasis on allowing this to truly act as a personal homepage for you. Currently the portal will showcase the weather in your location, traffic conditions, show your stocks watchlist and recipe collections, as well as offer topic-tracking to tailor your news.
Microsoft says that in the coming months it will launch MSN apps for Android and iOS, to “complement” its existing, “corresponding” Windows and Windows Phone apps. And since those Windows and Windows Phone apps once had Bing attached next to their current names, it is fair to say they will get MSN-ized in the near future. Using a Microsoft account, data (from MSN, Cortana, Bing and other services) will sync freely across devices.
With all the different things happening with Bing and Google it gets a bit hard to keep up with Yahoo as-well. However the gentle giant is far from sleeping. Yahoo seems to be putting some serious focus behind driving their advertising revenues up, as evident following a recent acquisition of Luminate – an advertising company which places ads within images.
Luminate claims that its novel crowdsourcing and image detection technology has fundamentally changed how advertisers and publishers think about their image content.
Previously to the acquisition by Yahoo the Luminate advertising network had roughly 10,000 publishers – and alas all 10,000 of those publishers are now looking for a new network to join.
All Luminate publishers, advertisers and experts will be able to login and access account information until October 1, 2014.