Home > Tag Archives: advertising

Tag Archives: advertising

May, 2017

  • 18 May

    Direct Mail Marketing Is Very Much Alive – If You Do It Right

    Direct mail marketing has been around forever, and as we hit the middle of 2017 I find myself being asked more and more frequently: “does direct mail marketing still work?” It’s a valid question – especially in an age where more and more people rely on the internet for communication. Interestingly enough it’s because of this shift towards the internet ...

  • 1 May

    Automate Your PPC Campaigns with Google AdWords Smart Display Ads

    As a business owner it’s often difficult to get started with a PPC advertising campaign. Google AdWords offers alot of different targeting and remarketing options which can feel rather daunting at first. As you progress through your campaigns, the constant monitoring and tweaking can feel rather tedious, especially if you don’t have the budget to hire a dedicated marketing agency ...

  • 1 May

    LinkedIn Matched Audiences Lets You Easily Run Targeted Remarketing Campaigns

    If you run a B2B business then marketing on LinkedIn is extremely important for you. You want to make sure other business owners see your services – and there’s no better place to do that than on a social media platform made specifically for business owners and professionals. Plus you can now setup remarketing campaigns to target people you already ...

April, 2017

  • 30 April

    Facebook Pixel Can Now Track Website Actions & Form Submission Data

    The Facebook Pixel just got a huge upgrade – and this is BIG news for marketers. Facebook Pixel makes up Facebook’s own tracking system which helps to track conversions, run re-targeting campaigns, and optimize your advertising campaign budgets. The recent update lets the Pixel also track website actions, such as form submissions, and also collect the data submitted in those forms. ...

  • 13 April

    Can Facebook Messenger Make Money Via Ads?

    Facebook Messenger is making tremendous strides recently as its popularity and use continues to grow. Recent reports show that Messenger holds 1.2 billion monthly active users as of April 2017, up from 1 billion in July 2016, which is an impressive 200 million user growth within a mere 8 month period. Needless to say these are some pretty impressive numbers, however ...

February, 2017

  • 28 February

    Facebook Videos Being Monetized With Ads

    Facebook videos are extremely popular, extremely. By the end of 2016 Facebook users were watching 100 million hours of videos every single day! With this popularity it only made sense for Facebook to monetize their videos. What Facebook decided to do was integrate ads 20 seconds into their videos, and then share the revenues with their publishers. Currently the breakdown ...

  • 3 February

    Pinterest is Getting Serious About PPC

    After months of testing, and with a reach surpassing 150 million unique monthly users, Pinterest is finally ready to jump into the PPC world. Pinterest is common destination for those looking for products and ideas with roughly 2 billion searches each month. Capitalizing on these stats could prove extremely beneficial for Pinterest. The current plan is to run ads on ...

  • 3 February

    Malvertising Threats Grew 132% In 2016

    I like keeping up to date on the latest industry reports, it’s a great way to stay on top of industry trends. The most recent report, however, has me a touch worried, or at least is forcing me to pay close attention. RiskIQ, a leading digital threat management company, has found that malvertising threats grew over 132% in 2016 when ...

January, 2017

  • 26 January

    Bing Makes It Extremely Easy To Sync Google Adwords With Bing Ads

    Bing has just rolled out an amazing new tool that will help out everyone who has ever had to manage a PPC campaign across both search giants – Google & Bing.  The new Automated Imports let Bing users easily import & synchronize campaigns from Google Adwords. One important thing to take note of is that Bing doesn’t have the same concept ...

October, 2016

  • 12 October

    YouTube Director Let’s Everyone Easily Create Video Ads For Their Business

    These days video advertising is crucial if you truly want to capture your audiences attention. Videos are all around us. YouTube, Facebook, Instagram – and people love watching them. YouTube is here to help with a brand new product called YouTube Director – designed specifically to help businesses create a professional-looking video ad without the need to hire an entire set ...

September, 2016

  • 23 September

    77% Of Users Feel Bad About Blocking Ads

    Gladly, the company behind the Goodblock ad-blocker ran a survey recently, asking their users why they choose to block ads and where. Know what they learned? 77% of Goodblock users felt bad about blocking ads. Furthermore over 40% of Goodblock users had 5+ websites whitelisted. Two rather high numbers that prove that people truly do understand that online publishers and ...

  • 15 September

    Bing Ads Mobile App Now Supports Bulk Campaign Editing

    Bing has updated the Bing Ads mobile app to support bulk editing of your campaigns – making it much easier to roll out a change across a collection of campaigns simultaneously. Check out the video below to see how to use the new bulk editing features: The new bulk editing functionality is just the tip of the iceberg also. Bing ...

  • 2 September

    Google Rolls Out New Merchant Center

    Are you the webmaster of an eCommerce website/business? If so – you’ve probably heard of Google Merchant Center by now – and if not there is literally no better time to start using it than right now! Google Merchant Center is THE way to get your products and inventory listed within Google.com and other partner websites, and this week Google has ...

August, 2016

  • 24 August

    Build Your Brand Awareness With Facebook Advertising

    A major reason behind establishing an online presence for your business is brand awareness, and to help business owners build their brand awareness Facebook has began rolling out a brand new advertising objective specifically for brand awareness.  The new objective automatically optimizes your campaign towards reach and attention – focusing on reaching the largest number of people who spend a longer ...

July, 2016

  • 18 July

    Running Ads Using The New Instagram Business Tools

    Now that the new Instagram Business profiles have started rolling out more people have direct access to Instagram ads – something that in the past was limited to users of Facebook Ad Manager. Let’s take a look at how easy it is to setup a new Instagram ad once you have converted your profile to a business profile. Start off ...

  • 18 July

    Instagram Starts Rolling Out Business Profiles

    It seems that the rollout for Instagram Business Profiles has began today as several of my client businesses have been issued a notification to switch their Instagram accounts to a new business account. The initial notification should appear at the top of your profile page in a blue box, looking a bit like the following: However if you didn’t see ...

  • 18 July

    Google AdWords Gets Price Extensions

    Google has announced the rollout of price extensions for Google Adwords – a brand new ad extension that lets you showcase the price of your various products and services within your ads. Price extensions will currently show across multiple rows, featuring a different product/service on each row and showcasing it’s description and price. Price extensions can be used in conjunction with all other ...

June, 2016

  • 23 June

    Major Changes To The Facebook Ad Text Rule

    Up till this point Facebook has always made use of the 20% text rule when it came to determining which images were allowed to be used for advertised posts. This meant that so long as your text did not cover more than 20% of your ad image – you were good to go! Well – not anymore. Rolling out as ...

  • 16 June

    Apple Is Launching Search Ads – Letting Developers Pay For Appstore Ranking

    The days of simply rolling something out the door and attracting attention from people is unfortunately long gone – and these days you need to find a way to get your new product or app to be seen by others. As such, when you launch a new mobile app you need a way to rank that app within it’s app ...

  • 15 June

    Instagram Is Finally Rolling Out Business Profiles & Tools

    Instagram is a great platform for business owners to take advantage of and market directly to their customers and followers – much like Facebook. However unlike Facebook Instagram never had business-centric options like business profiles and business-level analytics … until now. Instagram has announced, finally, the launch of Instagram business profiles, and business tools. First up – let’s talk about ...

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