Ever since the Apple announcement featuring the augmented reality capabilities of the new iPhone X – I have not been able to stop thinking what this all means for the world of marketing. With Apple choosing to embrace augmented reality with the new iPhone X, there’s a big chance that other phone manufacturers will follow suit. That may very-well bring ...
Google has been fighting an ongoing battle against payday loans for many years now. In-fact they even have an algorithm dedicated to fighting payday loans. Unfortunately the algorithm has went a bit off-track recently, and it took merchant cash advances down with it. As you can see in the screenshot below, a search for merchant cash advance no-longer brings up any ...
Using popups or popunders on your website? Running Google Adsense? Better jump to disable those popups/unders since Google just officially announced they will not permit the placement of Google Adsense on any website utilizing popups/unders. To simplify our policies, we are no longer permitting the placement of Google ads on pages that are loaded as a pop-up or pop-under. Additionally, ...
Analytics. Insights. However you want to call it – having the right data is crucial in making the right marketing decisions. Facebook knows this all too well, especially when a mere 42% of marketers feel like their Facebook efforts are working. As such the social network has announced the roll-out of several new metrics for Facebook Page Insights, which should ...
Snapchat is extremely popular these days, with over 100 million users watching more than 6 billion Snapchat clips DAILY. With all those eyes, Snapchat geofilters have been a great way for businesses to obtain user-generated content and let their customers do the marketing work for them. In-fact when applied creatively, with some proper outside-the-box thinking, Snapchat geofilters can help you ...
More and more businesses are turning to PPC advertising these days, and that means that keyword research is more important than ever. Choosing the right set of keywords can be the difference between wasting your budget entirely and getting the most out of your Google AdWords campaign. To help out, WordStream has put together the following infographic showcasing the top ...
The State of the Internet Trends Report for 2017 has been published, showcasing some pretty interesting information. Global smartphone growth is slowing, along with general Internet growth. Ad blocking is up to 18% for desktop users in USA and 24% in Canada. Voice search is up to 20% of mobile queries. China and India remain huge growth opportunities. 52% of AdWords ...
Direct mail marketing has been around forever, and as we hit the middle of 2017 I find myself being asked more and more frequently: “does direct mail marketing still work?” It’s a valid question – especially in an age where more and more people rely on the internet for communication. Interestingly enough it’s because of this shift towards the internet ...
As a business owner it’s often difficult to get started with a PPC advertising campaign. Google AdWords offers alot of different targeting and remarketing options which can feel rather daunting at first. As you progress through your campaigns, the constant monitoring and tweaking can feel rather tedious, especially if you don’t have the budget to hire a dedicated marketing agency ...
If you run a B2B business then marketing on LinkedIn is extremely important for you. You want to make sure other business owners see your services – and there’s no better place to do that than on a social media platform made specifically for business owners and professionals. Plus you can now setup remarketing campaigns to target people you already ...
The Facebook Pixel just got a huge upgrade – and this is BIG news for marketers. Facebook Pixel makes up Facebook’s own tracking system which helps to track conversions, run re-targeting campaigns, and optimize your advertising campaign budgets. The recent update lets the Pixel also track website actions, such as form submissions, and also collect the data submitted in those forms. ...
Facebook Messenger is making tremendous strides recently as its popularity and use continues to grow. Recent reports show that Messenger holds 1.2 billion monthly active users as of April 2017, up from 1 billion in July 2016, which is an impressive 200 million user growth within a mere 8 month period. Needless to say these are some pretty impressive numbers, however ...
Facebook videos are extremely popular, extremely. By the end of 2016 Facebook users were watching 100 million hours of videos every single day! With this popularity it only made sense for Facebook to monetize their videos. What Facebook decided to do was integrate ads 20 seconds into their videos, and then share the revenues with their publishers. Currently the breakdown ...
After months of testing, and with a reach surpassing 150 million unique monthly users, Pinterest is finally ready to jump into the PPC world. Pinterest is common destination for those looking for products and ideas with roughly 2 billion searches each month. Capitalizing on these stats could prove extremely beneficial for Pinterest. The current plan is to run ads on ...
I like keeping up to date on the latest industry reports, it’s a great way to stay on top of industry trends. The most recent report, however, has me a touch worried, or at least is forcing me to pay close attention. RiskIQ, a leading digital threat management company, has found that malvertising threats grew over 132% in 2016 when ...
Bing has just rolled out an amazing new tool that will help out everyone who has ever had to manage a PPC campaign across both search giants – Google & Bing. The new Automated Imports let Bing users easily import & synchronize campaigns from Google Adwords. One important thing to take note of is that Bing doesn’t have the same concept ...
These days video advertising is crucial if you truly want to capture your audiences attention. Videos are all around us. YouTube, Facebook, Instagram – and people love watching them. YouTube is here to help with a brand new product called YouTube Director – designed specifically to help businesses create a professional-looking video ad without the need to hire an entire set ...
Gladly, the company behind the Goodblock ad-blocker ran a survey recently, asking their users why they choose to block ads and where. Know what they learned? 77% of Goodblock users felt bad about blocking ads. Furthermore over 40% of Goodblock users had 5+ websites whitelisted. Two rather high numbers that prove that people truly do understand that online publishers and ...
Bing has updated the Bing Ads mobile app to support bulk editing of your campaigns – making it much easier to roll out a change across a collection of campaigns simultaneously. Check out the video below to see how to use the new bulk editing features: The new bulk editing functionality is just the tip of the iceberg also. Bing ...
Are you the webmaster of an eCommerce website/business? If so – you’ve probably heard of Google Merchant Center by now – and if not there is literally no better time to start using it than right now! Google Merchant Center is THE way to get your products and inventory listed within Google.com and other partner websites, and this week Google has ...