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Tag Archives: advertising

September, 2016

  • 15 September

    Bing Ads Mobile App Now Supports Bulk Campaign Editing

    Bing has updated the Bing Ads mobile app to support bulk editing of your campaigns – making it much easier to roll out a change across a collection of campaigns simultaneously. Check out the video below to see how to use the new bulk editing features: The new bulk editing functionality is just the tip of the iceberg also. Bing ...

  • 2 September

    Google Rolls Out New Merchant Center

    Are you the webmaster of an eCommerce website/business? If so – you’ve probably heard of Google Merchant Center by now – and if not there is literally no better time to start using it than right now! Google Merchant Center is THE way to get your products and inventory listed within Google.com and other partner websites, and this week Google has ...

August, 2016

  • 24 August

    Build Your Brand Awareness With Facebook Advertising

    A major reason behind establishing an online presence for your business is brand awareness, and to help business owners build their brand awareness Facebook has began rolling out a brand new advertising objective specifically for brand awareness.  The new objective automatically optimizes your campaign towards reach and attention – focusing on reaching the largest number of people who spend a longer ...

July, 2016

  • 18 July

    Running Ads Using The New Instagram Business Tools

    Now that the new Instagram Business profiles have started rolling out more people have direct access to Instagram ads – something that in the past was limited to users of Facebook Ad Manager. Let’s take a look at how easy it is to setup a new Instagram ad once you have converted your profile to a business profile. Start off ...

  • 18 July

    Instagram Starts Rolling Out Business Profiles

    It seems that the rollout for Instagram Business Profiles has began today as several of my client businesses have been issued a notification to switch their Instagram accounts to a new business account. The initial notification should appear at the top of your profile page in a blue box, looking a bit like the following: However if you didn’t see ...

  • 18 July

    Google AdWords Gets Price Extensions

    Google has announced the rollout of price extensions for Google Adwords – a brand new ad extension that lets you showcase the price of your various products and services within your ads. Price extensions will currently show across multiple rows, featuring a different product/service on each row and showcasing it’s description and price. Price extensions can be used in conjunction with all other ...

June, 2016

  • 23 June

    Major Changes To The Facebook Ad Text Rule

    Up till this point Facebook has always made use of the 20% text rule when it came to determining which images were allowed to be used for advertised posts. This meant that so long as your text did not cover more than 20% of your ad image – you were good to go! Well – not anymore. Rolling out as ...

  • 16 June

    Apple Is Launching Search Ads – Letting Developers Pay For Appstore Ranking

    The days of simply rolling something out the door and attracting attention from people is unfortunately long gone – and these days you need to find a way to get your new product or app to be seen by others. As such, when you launch a new mobile app you need a way to rank that app within it’s app ...

  • 15 June

    Instagram Is Finally Rolling Out Business Profiles & Tools

    Instagram is a great platform for business owners to take advantage of and market directly to their customers and followers – much like Facebook. However unlike Facebook Instagram never had business-centric options like business profiles and business-level analytics … until now. Instagram has announced, finally, the launch of Instagram business profiles, and business tools. First up – let’s talk about ...

  • 14 June

    Microsoft Bans Tech Support & Password Recovery Ads in Bing

    You know whats annoying? Scams. I hate them. You hate them. Microsoft also hates them – and since 175,000 Microsoft customers complained about tech support and password recovery ads leading to scams – Microsoft has decided to ban these ads entirely from Bing. A new change in their advertising policy bans any ads that provide tech support or password recovery services. The ...

  • 8 June

    Top 100 Most Expensive Google PPC Keywords

    Chris Lake, co-founder of Empirical Proof, recently data-mined a slew of data provided by SEMrush in an effort to find the most valuable terms in Google pay-per-click. He then compiled this data and formed a list of the top 100 most expensive Google Adwords keywords! Check it out below: Without much surprise, legal keywords dominated the list, making up 78% ...

May, 2016

  • 11 May

    Bing Ads Now Support Keyword & Ad Copy/Paste

    When it comes down to managing a successful PPC campaign you will eventually find yourself with a series of keywords or ad-copy that you know works, and that you tend to use as the basis of your new campaigns. As such having the ability to copy/paste keywords and ads across different campaigns is an amazingly useful feature – and one ...

  • 4 May

    New Monetization Methods for Web Publishers In An Ad-Blocking Generation

    Most webmasters and online publishers hate ad-blocking – and rightfully so as it destroys one of the core monetization methods that keeps most of your favorite websites alive. That being said – users love ad-blockers, and there’s really only so much that can be done in regards to that. This means that websites will need a new form of monetization ...

  • 3 May

    Google Goes To War Against Clickjacking

    There you are – browsing the web – searching for that cat scratching post you saw on someone’s Facebook – when suddenly you see it in a Google ad! You happily click it and then bam – you are redirected somewhere totally different – reading about the latest in celebrity breast implants?! Welcome to the world of clickjacking. Clickjacking sucks – and anyone who ...

March, 2016

  • 17 March

    Opera Wants You To Have An Ad-Free Browsing Experience

    Opera is fed up with online advertising, and as such has announced a developer version of its browser, which comes with an ad-blocking technology which is turned on by default. For those totally against ad-blocking the technology can be turned off easily – however the ad blocking technology does offer a roughly 40% faster browsing experience when compared to third party ad-block plugins. ...

February, 2016

  • 29 February

    Facebook Launches Canvas Ads – A New Fullscreen Mobile Experience

    With a plethora of mobile-only users on Facebook, and with mobile ads performing up to 5 times better than their desktop counterparts – Facebook has been hard at work at building an ideal mobile-only advertising platform that can bring together a cornucopia of display options. This week, Facebook introduced the world to Canvas, a new ad format offering what is basically ...

  • 22 February

    Google Begins Rolling Out Campaign Drafts and Experiments in AdWords

    Google has began rolling out Google AdWords Campaign Drafts & Experiments – a new suite of features intended to let advertisers test and measure changes to their campaigns with ease. Things essentially break down into two main features: Drafts – which let you prepare and review multiple campaign changes without actually implementing any live changes. Experiments – which let you ...

  • 5 February

    Google AdWords Will Only Support Internet Explorer 11

    Now that Microsoft has given up on supporting older versions of Internet Explorer – Google is starting to filter out the older versions of IE from it’s various services. To start off – Google AdWords is dropping support for all versions of Microsoft Internet Explorer except for IE 11. Google announced the news via a Google+ post, stating the following: ...

  • 4 February

    Facebook & Instagram Now Support 90 Day Advertising Campaigns

    Facebook has announced support for 90-day campaigns  – letting marketers run de-duped campaigns over a longer period of time. The new functionality is live already, and also extends to Instagram campaigns. Facebook says on its Marketing Partners website “When running longer campaign lengths, we suggest that you also utilize the frequency cap interval feature. Currently, if you do not break ...

December, 2015

  • 28 December

    Infographic: The Meaning Behind Your Logo Colors

    Canadian plastic-card maker Colourfast put together a beautiful infographic discussing what different thoughts and feelings are associated with various different aspects of a logo – such as the colors, font, and letter spacing. Check out the infographic below:

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