Home > Tag Archives: advertising (page 3)

Tag Archives: advertising

November, 2015

  • 12 November

    Facebook Launches Slideshow Video Advertisements

    Video advertising is growing ever more popular across social networks – alas not everyone has the budget to create a video advertisement for their business, and furthermore not everyone is on an internet connection that can comfortably stream that video. No worries though – Facebook is here with the solution – slideshows. Facebook has launched a slideshow builder – available ...

  • 3 November

    Twitter Advertises Moments During 2015 World Series

    When was the last time you saw a Twitter commercial on TV? Go ahead. I’ll wait. . . . . . If you answered never – you were close. Back in 2012 Twitter ran a TV advert during a Nascar race. If you missed that – you’ve never seen a Twitter ad. Until the 2015 World Series where Twitter finally ran ...

  • 2 November

    Google Begins Testing Dynamic, Responsive Billboard Ads

    Gaining someone’s attention these days is getting harder and harder. Attention spans are growing progressively shorter – and generic sales pitches simply do not work the way they used to. When it comes to web adverts – Google’s DoubleClick technology has led the market for years now – allowing advertisers to target ads to specific visitors across millions of websites. ...

October, 2015

  • 21 October

    Yahoo Can Now Display Google Ads & Search Results

    Yahoo has published their 2015 Q3 Results, which shows a 7% growth in GAAP revenue, a loss from operations, oh and a partnership with Google that lets Yahoo show Google search results and ads. I’ll quote directly: In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ...

  • 6 October

    Google Adwords Display Network Is Going 100% Viewable CPM

    Google has recently announced a rather huge change towards what they consider a view when it comes to Google Adwords advertising. Subsequently that change for Adwords advertisers also applied a huge change in the income for Google Adsense publishers. In a nutshell Google has stated that they are working on making sure that advertisers only have to pay for ad impressions that ...

September, 2015

  • 27 September

    Staten Island Woman Gets Fined $1000 For Her Yelp Review – Does She Deserve It?

    Ever had a really bad experience somewhere and wrote an angry review on Yelp when you got home? It’s ok. Admit it. Most of us probably did. And you know what – that’s ok. It’s actually a good thing. If you had a bad experience – statistics say that so did a handful of other people – and you’re pointing ...

  • 24 September

    Kick Your Marketing Up A Notch With 360 Degree Video Ads

    What do you usually do when you see a YouTube ad? Do you wait for the “skip ad” button to pop up so you can get to your desired video as fast as possible? Frankly I don’t blame you. Alot of ads these days have gotten rather predictable and extremely boring. Well what if the ad you were watching required ...

  • 17 September

    Bing Launches 5 New Ad Extensions To Help Increase Your Advertising Performance

    Bing Ads have been ever growing in popularity – currently advertising to an audience of over 167 million monthly searchers – which statistics have shown hold more buying power than most. To help improve the advertising experience and help increase visibility and performance for advertisers Bing has introduced three brand new ad extensions: Callout Extensions to provide additional, non-clickable, text. ...

  • 5 September

    Paid for Your Yelp Reviews? Yelp Might Blow Up Your Spot. 

    Yelp has always been against paid reviews, and considering the fact that their platform is intended to be a place where consumers can get honest reviews about the places they want to visit – it makes complete sense that they would be against anyone trying to “game” their system. Now you might bring up “well what about when Yelp hides ...

  • 4 September

    Google Confirms: Full Screen App Interstitials Will Break Your Websites Mobile Friendliness

    Interstitial app ads are extremely annoying – in my opinion anyway. They pop up just when you’re expecting to dig into the content you wanted to read, and half the time you close them they force the page to reload. Well Google seems to agree with me here and as of November 1st, 2015 any mobile website that shows an interstitial ...

  • 3 September

    Creating & Using Instagram For My Business

    Instagram is a great marketing platform and chances are you’ve completely overlooked it when it comes to your business. Facebook and Twitter are a long existing staple in the marketing community – and because of that 93% of marketers are already using Facebook. However only about 36% use Instagram – and yet 68% of Instagram users interact with brands while ...

  • 1 September

    Google Chrome No Longer Displays Flash Ads

    Starting right meow, Google Chrome will no longer happily support Flash based AdWords advertisements – and as such will no longer show them. Like at all. To help designers along Google made a post on Google+ yesterday showcasing some methods to migrate their Flash based ads over to HTML5. If you’re big on using Flash for your PPC campaigns – ...

August, 2015

  • 16 August

    Ad Blocking Is Killing Your Favorite Websites

    Websites that offer free resources, be it services or simply news, rely on advertising to stay alive. However a recent report from Adobe & PageFair shows that ad blocking will cost publishers nearly $22 billion throughout 2015, and $41.4 billion by 2016. As an avid Internet user I can understand how advertisements can be annoying – and frankly there are ...

  • 14 August

    Infographic: We Like 4,166,667 Posts Per Minute On Facebook

    DOMO, a business management platform in the cloud, has compiled an infographic showcasing how much Internet activity happens every minute across sites like Facebook, Twitter, Instagram, Amazon, Netflix, Snapchat, Vine, Uber, and more. The infographic embedded below shows some staggering info that says two things. There is absolutely no excuse for a business to NOT be utilizing the social networks ...

  • 3 August

    Almost 50% Of The Internet Population Visits Facebook Once A Month

    Facebook has released their Q2 2015 statistics, and apart from a 39% growth in revenue, there are some very interesting numbers in there that webmasters and marketers should take note of. First off 1.49 billion people access Facebook at least once a month, and considering that the global online population is currently estimated at 3 billion – that means that ...

July, 2015

  • 30 July

    YellowPages Launches ypPresence Starter To Help Small Businesses Manage Their Online Presence

    An online presence is one of the most important things for small businesses these days – unfortunately not everyone is comfortable dealing with creating dozens of profiles for their business and then consistently monitoring them all and updating their listings. YellowPages took note of this, and today unveiled ypPresence Starter – a $69/mo solution which allows you to create, manage, ...

  • 28 July

    Are You Making Use of Email Marketing For Your Business?

    Everyone sends me emails. People ask questions, and tons of businesses send over their promotions, sales, and news. However plenty of my local restaurants, bars, lounges, and small businesses send me absolutely nothing. In-fact I’m expected to go out of my way to figure out whats new with them – and frankly this doesn’t make any sense to me. Email ...

  • 21 July

    Bing Users Hold Alot of Purchasing Power

    Bing recently released a slew of data for their advertisers allowing them to get a glimpse at the Bing audience demographics. comScore compiled this data and came out with some extremely interesting facts: Bing users spend 22% more online than average Internet searchers One-third of the Bing Ads audience has a household income of $100,000 or more. 40 million retail searchers ...

  • 17 July

    Making Use Of User Generated Content

    UGC is a fairly common term among the marketing community; unfortunately there isn’t really a simple marketing 101 dictionary somewhere that the average business owner can pick up and learn what UGC is and how to make use of it. UGC stands for User Generated Content and if you’re not making use of this you’re probably spending way too much ...

  • 16 July

    Google Launches Buy It Now Button for Mobile Shoppers

    Google has announced the launch of a Buy It Now button for mobile shoppers in an effort to help improve the shopping and comparing process for users. Clicking on a Buy It Now listing will bring the shopper to a retailer-branded page provided by Google where they can easily and securely complete their checkout process using the payment credentials associated with ...

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