Home > Tag Archives: advertising (page 4)

Tag Archives: advertising

July, 2015

  • 17 July

    Making Use Of User Generated Content

    UGC is a fairly common term among the marketing community; unfortunately there isn’t really a simple marketing 101 dictionary somewhere that the average business owner can pick up and learn what UGC is and how to make use of it. UGC stands for User Generated Content and if you’re not making use of this you’re probably spending way too much ...

  • 16 July

    Google Launches Buy It Now Button for Mobile Shoppers

    Google has announced the launch of a Buy It Now button for mobile shoppers in an effort to help improve the shopping and comparing process for users. Clicking on a Buy It Now listing will bring the shopper to a retailer-branded page provided by Google where they can easily and securely complete their checkout process using the payment credentials associated with ...

  • 13 July

    Facebook Changes How Cost Per Click is Measured

    When it comes to running Facebook ads – you’re cost-per-click used to factor in actual engagements such as likes & shares across the Facebook network – however this doesn’t really help anyone’s ROI and personally it has bothered me since about 2012. Luckily Facebook has announced this week that they’ve changed how CPC is measured – taking comments, shares and ...

  • 8 July

    Microsoft Introduces Advanced Demographic Targeting for Bing Ads

    Bing has introduced much more in-depth demographic targeting options that Bing advertisers can now utilize. Advanced Targeting as Bing refers to it allows advertisers to segment their audience by age, gender, device type, and time of day. Your bids will then automatically adjust to ensure visibility when your audience is searching. US advertisers using Bing Ads are able to make ...

  • 1 July

    Bing Taking Over Google’s Job at AOL

    In a rather surprising move Microsoft has decided to jump out of the digital ad sales market, signing a deal with AOL to take over Microsoft’s responsibility for sales of display, mobile and video ads across Microsoft properties in the markets of Brazil, Canada, France, Germany, Italy, Japan, Spain, United Kingdom and the United States. Over the past 10 years or so ...

June, 2015

  • 15 June

    Google Discontinues Support for Google AdWords Editor Versions 10.6 & Older

    Google’s AdWords Editor is onto it’s 11th version now which was released in December 2014. However 6 months into 2015 there’s still a substantial amount of users utilizing version 10.x of the AdWords editor – and the backend difference between the two platforms is so different that it’s becoming rather inefficient to continue to manage and support both versions. As ...

  • 11 June

    iOS 9 Safari Browser Will Feature Ad Blocking

    According to a Nieman Lab report, Apple’s developer documentation for the new Safari browser features notice of content blocking extensions intended to offer a way to block various resources from a website. The direct quote from the documentation states: The new Safari release brings Content Blocking Safari Extensions to iOS. Content Blocking gives your extensions a fast and efficient way ...

  • 10 June

    A Closer Look At Place Tips & The Facebook Bluetooth Beacon

    Back in May I got my first look at the Facebook Bluetooth Beacon – and since then I have had several of them setup at various locations and have slowly been testing them out. While I was doing that – it seems more and more business owners and marketers out there were invited to try out the Facebook Beacon program ...

May, 2015

  • 22 May

    Google Expands Product List Ads to YouTube

    Google has announced that it’s extending product listing ads to YouTube via TrueView for Shopping – a brand new ad format that lets advertisers run product ads within related-content videos. According to a report that Google released last month – how-to searches have seen a 70% increase with over a hundred million hours of such content having been watched in ...

  • 19 May

    Twitter Has Quite The Decision To Make – Do They Do A Porn Purge Or Not?

    Advertisers have caused quiet the stir regarding all the adult material on the Twitter network and the worry about their marketing content appearing next to or near porn-related posts. In-fact many companies have stopped their Twitter advertising campaigns due to this, such as global TV & data company Nielsen. What’s the solution? One solution proposed by analyst Robert Peck is to ...

  • 19 May

    USPS Wants To Bridge Direct Mail & Digital Marketing

    A-lot of us tend to overlook snail mail these days considering how technology-oriented we are these days. Our notifications come to our phones, directly to our desktops, to our emails. Letters and physical mail is generally reserved for online shopping these days – and the USPS seems to be extremely aware of all of this. As such they have started ...

  • 14 May

    Verizon Buys AOL for $4.4 Billion

    There’s been some speculation lately in the tech community that Verizon may acquire AOL – and this week that speculation was proven to be correct as Verizon announced it has purchased AOL for $4.4 billion, or $40 per share. Verizon’s vision is to provide customers with a premium digital experience based on a global multiscreen network platform. This acquisition supports ...

  • 5 May

    First Look at Facebook’s 2015 Bluetooth Beacon

    Those of you that follow on Facebook & Instagram may already know that a handful of businesses I work with have been selected to test out the Facebook Bluetooth Beacon – a new program designed to showcase relevant information and tips about the places you walk by everyday. I decided to put together a quick unboxing video to showcase what ...

  • 1 May

    Facebook To Launch Live Chat Support for Small Business Advertisers

    Looking to dive into the world of Facebook advertising for your own small business but have no clue where to start? In the past you were left contacting outside ad-specialists like myself, or reading through various blogs and help articles to get the answers you needed – however Facebook is determined to change that by launching online chat support. Through ...

April, 2015

  • 13 April

    Google Going After Angieslist?

    According to BuzzFeed  Google is working on a new product which will help connect Google users to local home-service professionals such as electricians, roofers and plumbers. I suppose Google has recognized that as it sits right now easily targeting your local market and designing the perfect Adwords advertisement to provide your contact info and the perfect description isn’t exactly the ...

  • 7 April

    Google Updates Adwords Keyword Planner To Include Comparison Data

    Without much fuss, as usual, Google announced a new update to the Google Adwords Keyword Planner tool which is rolling out over the next couple of weeks. The new update will allow you to compare your search term coverage against that of other advertisers – this way you can pick the perfect keyword match for your advertisements.

March, 2015

  • 16 March

    Facebook To Tell Marketers Data About What Your Posting

    With all the work these last couple weeks in bringing the new version of Rapid Purple to beta I somehow managed to overlook a news release from Facebook introducing topic data to marketers. For those of you unfamiliar with the term, topic data is essentially exactly what it sounds like. Data about a specific topic. What demographic is discussing a specific ...

February, 2015

  • 26 February

    Facebook Launches Dedicated App For Advertisers

    Facebook always let you manage ads in some way via their existing applications – however with two million active advertisers now Facebook has decided to go ahead and launch a brand new app dedicated to advertisers which should make it easier to manage ads on the go. Using the app, marketers can: Track ad performance Edit existing ads Edit ad budgets ...

  • 3 February

    Men – Pinterest Wants You!

    Since day 1 Pinterest’s user base has been predominantly female and this worked for a while, however now Pinterest is looking to expand its search functionality to showcase more topics that they believe will appeal to men. That being said Pinterest has quiet the challenge ahead of them, since according to a comScore survey of Pinterest’s user base, approximately 71 percent of ...

January, 2015

  • 29 January

    4 Basic Yet Critical Social Media Tactics

    In another video release on the Rapid Purple channel I go over 4 basic yet extremely important social media tactics that unfortunately get overlooked way too often when new webmasters and business owners kick off their social media marketing campaigns. This is post #1 of 16 in the series “Tips & Tricks for Creating & Managing a Businesses Online Presence” This series ...

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