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Tag Archives: advertising

January, 2015

  • 9 January

    FTC Closes Investigation Into Yelp’s Business Practices

    Working hand in hand with a plethora of small businesses on a daily basis I have heard both sides of the Yelp experience. There are business owners who swear by it, and business owners who swear AT it. Fact is there’s always been some questions regarding the way Yelp treats non-advertisers and how they handle the reviews posted for those ...

  • 8 January

    Attention Advertisers: New Bing Policy Disallows Phone Numbers in Plain Text

    In a recent blog post Albert Wang, a global policy manager with Bing Ads, announced that as of now plain text phone numbers will no longer be supported as plain text entries within Bing advertisements...

  • 5 January

    Yahoo Directory Redirects to Yahoo Small Business Directory

    Back in the fall of 2014 I had written to let you know about Yahoo’s decision to shut down the classic Yahoo directory. Well December 31st was the last day for the Yahoo Directory as we know it – and today the old URL now redirects to the Yahoo Small Business Directory. Some of the relevant category links from the ...

December, 2014

  • 18 December

    Google Adwords Introduces Countdown Ad Widget Right On-Time for the Holidays

    Earlier this week Google announced a brand new ad widget which allows you to place a dynamic countdown into your Google Adwords ads. This includes the ability to set the following features within your ad copy: the number of days, hours, or minutes left to ship their holiday presents in time daily discounts or promotions for your hottest deals most-up-to date ...

  • 9 December

    Business Tips for the Holidays from Google

    Jade Wang, a member of the Google Business Help team, made a new post over at the Google Business Help forums with a set of tips for businesses to make the most of the holiday season. There’s some good tips in here and I thought it would be appropriate to share them here: Got special holiday hours? Let your customers ...

November, 2014

  • 20 November

    Google Launches New Features to Improve Online Shopping Campaigns

    With Thanksgiving right around the corner, and Christmas and New Years coming up soon after Google wants to make sure their eCommerce advertisers can make the most of the holiday season through their shopping campaigns. As such they have introduced a slew of new features specifically designed to help users boost their marketing campaigns. First up is a brand new auction ...

  • 19 November

    Links Finally Return to Twitter Direct Messages

    For quite a while now Twitter users have been unable to send links to fellow followers via direct messages. Fast forward over a year and Twitter has finally returned the feature to their private messaging system allowing everyone to send links to their followers and friends. At the time that links were first removed from Twitter it was all because of ...

  • 19 November

    Facebook Looking to Reduce Promotional Content in Newsfeed

    tarting in January of 2015 Facebook is looking to rework how often promotional content from Pages you follow will appear in your newsfeed. It seems Facebook asked a few hundred thousand ...

  • 17 November

    40% Off on Yahoo LocalWorks

    Yahoo launched LocalWorks back in 2013, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. Through a partnership with Yext, Yahoo LocalWorks is designed to help companies easily update their online listings across more than 50 online platforms designed to reach 150 million local searchers, according to Tom Byun, VP, ...

  • 12 November

    Yahoo Buys Video Ad Platform BrightRoll for $640 Million

    In a press release issued late last night Yahoo has announced that they have closed the deal with BrightRoll, the digital video advertising service purchasing it for $640 million (€514 million). This new purchase gives Yahoo a fighting chance at becoming the huge video advertising platform they’ve been wanting to achieve. “Video, along with mobile, social, and native, is driving a surge ...

  • 6 November

    Google Introduces Local Forwarding Numbers for Google Adwords

    Despite the recent report showing that Google AdWords is getting cheaper to participate in - Google is actively developing more and more features to enhance PPC advertising ...

  • 5 November

    Google PPC Ads Are Getting Cheaper

    Statistica has released quiet an interesting report showing that the average cost of Google pay-per-click ads is steadily decreasing – all while Google’s revenue steadily increases showing a 20% increase in revenue for the 3rd quarter of 2014. So if you’ve been on the fence about making the jump into PPC marketing for your business – now looks like a ...

October, 2014

  • 24 October

    Bing Ads Introduces Universal Event Tracking

    Bing Ads has announced the launch of Universal Event Tracking – a new way to define and track your goals. The new tracking capability replaces the current Campaign Analytics conversion tracking functionality. The current conversion tracking will continue to work, however – any new tags will have to be created with the new tool starting today. Universal Event Tracking will ...

  • 23 October

    Apple Spotlight Search Data Shared With Bing

    If you’re an avid Apple fan chances are you’ve already heard about the new and improved Spotlight Search within the new Yosemite Apple operating system for Mac. Spotlight Search gives the company access to people’s search queries, but also to the location of their computers by tracking your IP address to a geographic region. You’re only way to avoid that ...

  • 13 October

    Yelp & TripAdvisor Attempts to Rework Google Local Search Results

    There's always been a lot of people arguing against the Google algorithm - however for the first time a group of them got together and created a brand new Google Chrome app called "Focus on the User" ...

September, 2014

  • 30 September

    Introducing Atlas, by Facebook

    Atlas is a relaunched ad network, originally purchased by Facebook from Microsoft last year and released last night, allowing marketers to track Facebook users that have seen, interacted with or acted upon ads on the social network, as well as third party sites and applications. The company claims that the tool will help marketers track effectiveness of their ads around ...

  • 25 September

    Google Introduces Structured Snippets

    This week, the Google Research team introduced a new addition to Google Web Search called structured snippets, which provide an additional way for Google to pull data from your website and display it among their search results. From the blog post: “Google Web Search has evolved in recent years with a host of features powered by the Knowledge Graph and other data sources ...

  • 23 September

    Bing Launches Bing Ads Campaign Planner

    Bing is putting a pretty heavy focus on their advertising network this quarter as Bing introduces more and more new additions to the Bing Ads service. Recently Bing has launched another new feature named Campaign Planner. The Bing Campaign Planner enables advertisers to see marketplace insights by vertical, product, and keyword. Specifically, it helps advertisers get research for: Search traffic ...

  • 23 September

    Bing Introduces Dynamic Site Links to Bing Ads

    Following an internal report by the Bing team which has determined that providing annotations on ads can improve click through rates – Bing has introduced a feature called Dynamic Sitelinks. I would re-write to you what they do however the Bing blog post describes it best: Dynamic Sitelinks is another way to help your potential customers evaluate what your web ...

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