Bots are set to be the next big thing in marketing as more and more companies begin to incorporate chat bots into their campaigns. Bing is capitalizing on this growing trend by introducing a bot-powered chat system – enabled for most restaurant businesses across the United States. This lets users ask questions straight from Bing search results – and get immediate ...
Bing recently released their Ad Quality Year in Review report for 2016 – reviewing the various different actions that Bing has taken towards malicious and misleading ads on their network. The stats are not pretty. Bing rejected 130 million ads and banned 175,000 advertisers – and even with numbers as impressive as these – online malvertising threats still managed to ...
Bing has just rolled out an amazing new tool that will help out everyone who has ever had to manage a PPC campaign across both search giants – Google & Bing. The new Automated Imports let Bing users easily import & synchronize campaigns from Google Adwords. One important thing to take note of is that Bing doesn’t have the same concept ...
Google and Bing both announced today that they have raised the file size limits on their sitemaps from 10mb up to 50mb. The 50,000 URL limit hasn’t changed however. Here is an excerpt directly from the Sitemap.org protocol: You can provide multiple Sitemap files, but each Sitemap file that you provide must have no more than 50,000 URLs and must ...
Bing has updated the Bing Ads mobile app to support bulk editing of your campaigns – making it much easier to roll out a change across a collection of campaigns simultaneously. Check out the video below to see how to use the new bulk editing features: The new bulk editing functionality is just the tip of the iceberg also. Bing ...
The Nielsen F-Pattern has been, for a long time, the standard belief of how the average person browses a website – and since it’s release in 2006 websites, search engines, and more have been built with the Nielsen F-Pattern in mind. However many things have changed since 2006 and the Internet has grown tremendously. Does the Nielsen F-Pattern still apply? ...
You know whats annoying? Scams. I hate them. You hate them. Microsoft also hates them – and since 175,000 Microsoft customers complained about tech support and password recovery ads leading to scams – Microsoft has decided to ban these ads entirely from Bing. A new change in their advertising policy bans any ads that provide tech support or password recovery services. The ...
When it comes down to managing a successful PPC campaign you will eventually find yourself with a series of keywords or ad-copy that you know works, and that you tend to use as the basis of your new campaigns. As such having the ability to copy/paste keywords and ads across different campaigns is an amazingly useful feature – and one ...
Super Bowl 50 is right around the corner, and if Bing’s predictions are right – the Carolina Panthers are going to be this years winners. Check out the prediction for yourself here. “In Sunday’s title game, the Bing Predicts models project 17-1 Carolina to win the Big Game with 64 percent probability. During the regular season, Carolina was the league’s ...
Bing and AOL announced a long term partnership back in July of 2015 and now, as of Jan 1st, 2016, Bing has taken over AOL search – successfully powering all of AOL’s search results. As of Jan. 1, Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide. All major ...
Bing, without much fuss, has rolled out a new logo – switching from a bright yellow to a teal color reminiscent of an old Gameboy Color. Check out the new Bing logo below: According to the original AdAge report, Microsoft states that the change from yellow is due to green being “easier to see over yellow.” The newly capitalized B however ...
Bing has launched their very own Mobile Friendliness Test Tool – much like the Google Mobile Friendly Test tool located here. The tools functions in much the same way as the Google counter-part, providing a clean and straight forward report for you to see exactly what you need to change – if anything. Here is a sample report I did for ...
Bing has been looking like a money pit for Microsoft for years now with massive investments being made towards datacenter infrastructure. However something awesome has finally happened. This past week Microsoft held it’s first quarter earnings call for fiscal 2016 and announced that Bing is finally profitable! In all Bing contributed a cool $1 billion to Microsoft’s first quarter for fiscal 2016. This ...
Bing has announced the retirement of Link Explorer, a tool originally from Yahoo which let you see your own websites backlinks along with those of your competition. This was a great way to do some competitive link analysis to learn who was linking to websites such as your own. Bing states that the Bing search index had simply grown to ...
Bing Ads have been ever growing in popularity – currently advertising to an audience of over 167 million monthly searchers – which statistics have shown hold more buying power than most. To help improve the advertising experience and help increase visibility and performance for advertisers Bing has introduced three brand new ad extensions: Callout Extensions to provide additional, non-clickable, text. ...
As our way of life changes, and we start to rely more and more on the Internet there will always be people out there trying to anonymously scam you out of your hard earned money by selling you fake products/services behind a shady website name. Over the years we’ve all seen those emails advertising cheap prescription medication that used to fill ...
Bing recently released a slew of data for their advertisers allowing them to get a glimpse at the Bing audience demographics. comScore compiled this data and came out with some extremely interesting facts: Bing users spend 22% more online than average Internet searchers One-third of the Bing Ads audience has a household income of $100,000 or more. 40 million retail searchers ...
Bing has introduced much more in-depth demographic targeting options that Bing advertisers can now utilize. Advanced Targeting as Bing refers to it allows advertisers to segment their audience by age, gender, device type, and time of day. Your bids will then automatically adjust to ensure visibility when your audience is searching. US advertisers using Bing Ads are able to make ...
In a rather surprising move Microsoft has decided to jump out of the digital ad sales market, signing a deal with AOL to take over Microsoft’s responsibility for sales of display, mobile and video ads across Microsoft properties in the markets of Brazil, Canada, France, Germany, Italy, Japan, Spain, United Kingdom and the United States. Over the past 10 years or so ...
Bing has announced today the decision to encrypt users searches by default over the course of this summer. Essentially for users that means that you get a more secure browsing experience, and your BING url will essentially be https://www.bing.com. For webmasters this means that traffic will start originating from https://www.bing.com. Bing however promises to pass along a referrer string so ...