Getting the crowd to know the existence of a new business can be challenging, especially for Small-Medium Enterprises (SME’s) and Business Starters. The lack of proper study on the current trends and consideration on marketing networks can often place one’s business in the backseat. Ineffective marketing strategy has caused many financial losses to various different businesses in the form of ...
Back in November of 2016 Google began testing out a new chat feature for local businesses. Successfully letting businesses message their customers directly from a Google SERP. The initial test pilots must have resulted in some positive feedback because business messaging is now being rolled out for all businesses nationwide! To see if your business can use the new business ...
Everybody has heard of analytics, but very few know its implications Analytics is the present buzzword, and enterprise analytics solutions are being leveraged by most of the enterprises today. However, implementing set notions about analytics and actually using analytics to derive meaningful intelligence that can transform into solid returns in terms of revenue and productivity are two different things. The ...
Bots are set to be the next big thing in marketing as more and more companies begin to incorporate chat bots into their campaigns. Bing is capitalizing on this growing trend by introducing a bot-powered chat system – enabled for most restaurant businesses across the United States. This lets users ask questions straight from Bing search results – and get immediate ...
Reviews are a great way to make sure your business stands out on Google, and Google just changed the game. Verified Customer Reviews lets your users leave a review directly after making a purchase from your website. These reviews then go to grow your overall review rating on Google, as well as your seller rating – and that goes a ...
Acquiring an established website is quite simply the online substitute of purchasing a brick and mortar business, seeing as it comes with the same advantages, challenges and risks. On one hand, you conveniently bypass the tedious initial period of developing, promoting and monetizing a website. Furthermore you can expect to earn profits from day one, you inherit an already engaged ...
Ever since Instagram rolled out business profiles back in 2016 they’ve been steadily improving them to ensure that business owners can truly get the most from their business profiles. The most recent change aims to simplify the process a user goes through to contact a business by placing buttons to Call, Email, or get Directions below the main profile header. ...
GoDaddy has been strongly targeting the small business owner for a while now – and with good reason. Small business owners need websites, and are often the largest buyer of shared hosting. However shared hosting hasn’t always been very fair to business owners, often combining them on the same servers intended for personal blogs and cat pictures. Business websites require ...
When I consult small business owners on their online marketing I often get asked the same question: “what am I doing wrong?” – which has led me to start up a new post-series which dissects the various different “You’re Doing It Wrong” situations and their answers. To kick things off we will focus what is probably the #1 mistake that ...
Google has rolled out a brand new pilot program letting local businesses chat directly with their customers straight from their search result listing. Go look at your Google My Business dashboard right now, and imagine all of those people who were viewing your business on Google every month had the opportunity to chat with you. If this pilot goes well and ...
As a small business owner money is often tight, especially in today’s economy; and proper organic SEO campaigns & ongoing organic marketing campaigns are usually outside of the budget for most. However there is quite alot you can do yourself to help improve the online presence of your business and start creating interactions from your customers. Create Online Listings For Your ...
DigitalOcean has announced the launch of a brand new online incubator program geared towards supporting startups. Meet Hatch – a unique startup program which not only offers participants access to DigitalOcean cloud for up to 12 months with a credit up to $100,000; but it also offers up free technical training and 1-on-1 mentorship – helping to provide an educational ...
It seems that Google is experimenting with a new method to verify businesses for the Google My Business program. Rather than waiting weeks for a post card, users who have an auto-receptionist setup on their phone will be able to verify their business listing using a company email address. This was first spotted by Kiran Kumar over on Twitter: We can ...
Back in early December, Facebook starting letting a small percentage of users within the U.S. stream live video from their phones directly to Facebook. This then expanded to all verified pages, and eventually all U.S. iPhone and Android users, and all business managers via the Facebook Pages Manager app. A new content format was not successfully created – and this ...
There are few things more annoying than needing customer support and having no way to quickly get it. Alas this is exactly the predicament I found myself in recently when I was placing an order via GrubHub one Friday night. I got my order in with no hiccups – everything seemed to be going as usual – however little did ...
A recent post over in the Google My Business Help Forum confirmed something we’ve long believed: clicks on you’re listing help boost your listings ranking. Search history: The number of times it has been useful historically on the basis of relevance, prominence and distance. Which basically means how many times someone has searched for a specific keyword, seen your listing, ...
When we come right down to it, no business will ever satisfy everyone. Eventually someone, somewhere, will have a bad day and take it out on your business. Yelp has always allowed you to handle certain responses and communications with your customers in a public or a private manner; however Facebook has always required you to reply to customers in ...
Facebook has released their Q2 2015 statistics, and apart from a 39% growth in revenue, there are some very interesting numbers in there that webmasters and marketers should take note of. First off 1.49 billion people access Facebook at least once a month, and considering that the global online population is currently estimated at 3 billion – that means that ...
An online presence is one of the most important things for small businesses these days – unfortunately not everyone is comfortable dealing with creating dozens of profiles for their business and then consistently monitoring them all and updating their listings. YellowPages took note of this, and today unveiled ypPresence Starter – a $69/mo solution which allows you to create, manage, ...
Google is constantly trying to make life easier for business owners & consumers alike – and their latest venture has been to offer you a way to see your wait time at a specific business so you can avoid long lines by being aware in advance. Google has introduced this new functionality via a “Popular times” display which has been ...