Remember when it was a big deal that Facebook started auto-playing videos as you scrolled by them in your newsfeed? Facebook recently finished up testing auto-playing sound along with those videos – and apparently decided it was a good idea. So, coming soon, everyone gets auto-playing sound along with their auto-playing videos! People are watching and sharing more video on ...
One of the most common mistakes business owners make with their Facebook pages is posting the same type of content over and over again. Nobody wants to be bombarded with the same style of promotional messages all the time – and Facebook wants to help you make new posts by offering an easy way to create them! Over the course ...
A major reason behind establishing an online presence for your business is brand awareness, and to help business owners build their brand awareness Facebook has began rolling out a brand new advertising objective specifically for brand awareness. The new objective automatically optimizes your campaign towards reach and attention – focusing on reaching the largest number of people who spend a longer ...
While everyone is focused on the first successful test flight of Aquila, the solar airplane Facebook designed to bring internet access to people living in remote locations – Facebook was busy beginning the roll-out of a brand new design for business pages – offering a much more open look and feel, and finally letting page managers use the entire real estate provided ...
Every now and again someone comes along and asks what the true importance of social media is for business owners, and luckily there is plenty of data available to answer that question. The latest from Statista showcases just how many monthly active users various social networks have, with Facebook in the lead with more than 1.6 billion active monthly users. Instagram ...
Setting up a new campaign in Facebook Ad Manager can be a bit daunting the first time around – especially when it comes time to narrow down your audience and set the right targeting rules. Facebook offers dozens of different options which can be mixed and combined to form a-lot of different targeting combinations. Luckily WordStream’s Bekah Wheeler has put ...
Facebook has rolled out a major announcement this past Wednesday, limiting the exposure that content from business pages, and public profiles for brands and celebrities get; instead focusing on showing more posts from friends and family. Frankly Facebook has been pushing towards this change for a while now because there is simply too much content on Facebook and showcasing it ...
Facebook has just launched the redesigned LIKE and SHARE buttons, getting rid of the iconic Facebook icon-logo, gaining an emoji-style thumbs up icon, and merging the count right into the button to create a flatter, more modern, and more noticeable button. The new design is actually part of a much larger redesign of the Facebook social plugins. As such the new buttons, are ...
Up till this point Facebook has always made use of the 20% text rule when it came to determining which images were allowed to be used for advertised posts. This meant that so long as your text did not cover more than 20% of your ad image – you were good to go! Well – not anymore. Rolling out as ...
Back in early December, Facebook starting letting a small percentage of users within the U.S. stream live video from their phones directly to Facebook. This then expanded to all verified pages, and eventually all U.S. iPhone and Android users, and all business managers via the Facebook Pages Manager app. A new content format was not successfully created – and this ...
With a plethora of mobile-only users on Facebook, and with mobile ads performing up to 5 times better than their desktop counterparts – Facebook has been hard at work at building an ideal mobile-only advertising platform that can bring together a cornucopia of display options. This week, Facebook introduced the world to Canvas, a new ad format offering what is basically ...
Facebook first began testing reactions back in 2015 – introducing the first thoughts that the Like button we have come to love may one day be gone. Well today is that day as Facebook officially rolls out Reactions and replaces the Like button for mobile and desktop users. The Like button does make a come-back as a Like reaction, which is ...
Facebook has announced support for 90-day campaigns – letting marketers run de-duped campaigns over a longer period of time. The new functionality is live already, and also extends to Instagram campaigns. Facebook says on its Marketing Partners website “When running longer campaign lengths, we suggest that you also utilize the frequency cap interval feature. Currently, if you do not break ...
Facebook has announced it’s fourth quarter 2015 earnings this week – which revealed some rather interesting and important numbers that webmasters and marketers should take note of. First off, Facebook is now up to 1.59 billion monthly active users – a 14% increase from last year. Monthly active mobile users are up to 1.44 billion – a 17% increase. Some ...
When it comes to running Facebook advertising campaigns one of the most common issues most business owners face is passing the Facebook text-rule. See Facebook has a rule, ads that have more than 20% of text in their image won’t be approved to run on Facebook or Instagram. However time and time again I find business owners and marketers alike uploading new ...
Flash really isn’t doing well. First YouTube gave up Flash and switched to a new HTML5 video player earlier this year, and now Facebook has ditched Flash – also switching to HTML5. The move was inspired by a slew of things – performance, safety, accessibility. From development velocity to accessibility features, HTML5 offers a lot of benefits. Moving to HTML5 ...
Adding some holiday cheer to your social media profiles this season? Maybe you’re just redesigning you’re image for 2016? ClickZ recently published an awesome infographic featuring all of the image sizes you need to know about for Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIN and YouTube! Check out the infographic below, or click here for a larger version.
Integrating social media widgets into your website is a sure-fire way to help boost engagement from your audience, and Facebook is well aware of it. So aware that they have decided to rework the Page Plugin to allow your visitors and customers to message you’re Facebook page directly from the widget. Facebook messages provide public figures, organizations, and businesses a ...
Facebook has just rolled out a brand new tool designed to allow not-for-profits to raise funds for a campaign without pushing users off to their own landing pages or donation forms. The new tool, called Fundraisers, adds a dedicated page where a non-profit can share their campaign mission statement, rally support, and collect donations. People raise money for disaster relief, ...
Video advertising is growing ever more popular across social networks – alas not everyone has the budget to create a video advertisement for their business, and furthermore not everyone is on an internet connection that can comfortably stream that video. No worries though – Facebook is here with the solution – slideshows. Facebook has launched a slideshow builder – available ...