Facebook is constantly rolling out new teaks to their news feed algorithm – and it seems that every-time one of these Facebook news feed updates comes out – business owners suffer. This last week yet another update was announced via a post by Mark Zuckerberg himself where he talks about Facebook’s move to “helping you find relevant content” by moving ...
Wondering why your engagement-request posts are suddenly not performing the way they used to? In an algorithm update today – Facebook has announced that engagement-baiting posts will see a demotion in engagements and reach. This applies to posts that request likes or shares to enter a contest, votes on something, or mere requests to “LIKE this if you’re a fan”. ...
The internet has been focused on load times and website speed for a long time now, and now Facebook is joining the bandwagon. In their latest newsroom post the social media giant announced yet another Facebook News Feed update which will focus on showing links to faster loading pages first. With this update, we’ll soon take into account the estimated ...
Analytics. Insights. However you want to call it – having the right data is crucial in making the right marketing decisions. Facebook knows this all too well, especially when a mere 42% of marketers feel like their Facebook efforts are working. As such the social network has announced the roll-out of several new metrics for Facebook Page Insights, which should ...
Earlier this morning Facebook hit a huge milestone. 2 billion active monthly users. 2 BILLION. 800 million of those people like something, and over 175 million people love something, daily. That’s a lot of activity, and yet another supporting point in why social media is so important for businesses. The growth is significant – considering that back in July of 2016 ...
Facebook has been heavily focusing on video content for a while now. Recently they have started testing out letting pages utilize videos as their Facebook cover photo – which introduces some amazing new marketing opportunities. The new video cover starts to play as soon as a Facebook page loads, and works across desktop and mobile devices. Facebook hasn’t really made ...
News is hitting Facebook in a major way. The social network just announced the roll out of several design changes meant to showcase trending news in more prominent ways. Even more than that – the new changes now let multiple publishers be showcased for a trending topic! The results page for a trending topic (the page you land on after clicking ...
The Facebook Pixel just got a huge upgrade – and this is BIG news for marketers. Facebook Pixel makes up Facebook’s own tracking system which helps to track conversions, run re-targeting campaigns, and optimize your advertising campaign budgets. The recent update lets the Pixel also track website actions, such as form submissions, and also collect the data submitted in those forms. ...
Making a new cover photo for Facebook? Want to redesign your Google+ profile? Then you need an updated infographic showing you the latest image sizes – and luckily the good folks over at MakeAWebsiteHub.com have created a new graphic, fresh for 2017, featuring all the social media image sizes you might need! Check it out below, and if you’re curious ...
Following a recent clean-up effort by Facebook the company has announced that they have identified and removed some 30,000 fake accounts from their networks. I’ve always said that buying fake likes and followers doesn’t really work – and this is the best proof of that. Facebook is constantly adapting their algorithms to enhance their ability to detect fake accounts – ...
During this week’s F8 developer conference Facebook announced their plans to open-source Litho – a declarative framework designed to build efficient user interfaces on Android platforms. In-fact this is the very same framework that Facebook uses to build it’s own Android apps – complete with built-in tools to improve scroll performance by 35%. The beauty of Litho is that it’s ...
Facebook Messenger is making tremendous strides recently as its popularity and use continues to grow. Recent reports show that Messenger holds 1.2 billion monthly active users as of April 2017, up from 1 billion in July 2016, which is an impressive 200 million user growth within a mere 8 month period. Needless to say these are some pretty impressive numbers, however ...
Remember when Facebook first introduced the new reaction emoji buttons to supplement the original ?? Turns out Facebook wants to use those reactions to gauge what topics should be displayed within your personal newsfeed. For example reacting with ??, ?, or ? emojis signifies that you feel strongly about a specific topic, more strongly than if you were to simply give ...
Facebook videos are extremely popular, extremely. By the end of 2016 Facebook users were watching 100 million hours of videos every single day! With this popularity it only made sense for Facebook to monetize their videos. What Facebook decided to do was integrate ads 20 seconds into their videos, and then share the revenues with their publishers. Currently the breakdown ...
Remember when it was a big deal that Facebook started auto-playing videos as you scrolled by them in your newsfeed? Facebook recently finished up testing auto-playing sound along with those videos – and apparently decided it was a good idea. So, coming soon, everyone gets auto-playing sound along with their auto-playing videos! People are watching and sharing more video on ...
One of the most common mistakes business owners make with their Facebook pages is posting the same type of content over and over again. Nobody wants to be bombarded with the same style of promotional messages all the time – and Facebook wants to help you make new posts by offering an easy way to create them! Over the course ...
A major reason behind establishing an online presence for your business is brand awareness, and to help business owners build their brand awareness Facebook has began rolling out a brand new advertising objective specifically for brand awareness. The new objective automatically optimizes your campaign towards reach and attention – focusing on reaching the largest number of people who spend a longer ...
While everyone is focused on the first successful test flight of Aquila, the solar airplane Facebook designed to bring internet access to people living in remote locations – Facebook was busy beginning the roll-out of a brand new design for business pages – offering a much more open look and feel, and finally letting page managers use the entire real estate provided ...
Every now and again someone comes along and asks what the true importance of social media is for business owners, and luckily there is plenty of data available to answer that question. The latest from Statista showcases just how many monthly active users various social networks have, with Facebook in the lead with more than 1.6 billion active monthly users. Instagram ...
Setting up a new campaign in Facebook Ad Manager can be a bit daunting the first time around – especially when it comes time to narrow down your audience and set the right targeting rules. Facebook offers dozens of different options which can be mixed and combined to form a-lot of different targeting combinations. Luckily WordStream’s Bekah Wheeler has put ...