More and more businesses are turning to PPC advertising these days, and that means that keyword research is more important than ever. Choosing the right set of keywords can be the difference between wasting your budget entirely and getting the most out of your Google AdWords campaign. To help out, WordStream has put together the following infographic showcasing the top ...
As a business owner it’s often difficult to get started with a PPC advertising campaign. Google AdWords offers alot of different targeting and remarketing options which can feel rather daunting at first. As you progress through your campaigns, the constant monitoring and tweaking can feel rather tedious, especially if you don’t have the budget to hire a dedicated marketing agency ...
Bing has just rolled out an amazing new tool that will help out everyone who has ever had to manage a PPC campaign across both search giants – Google & Bing. The new Automated Imports let Bing users easily import & synchronize campaigns from Google Adwords. One important thing to take note of is that Bing doesn’t have the same concept ...
Call-only ads in Google AdWords have been extremely popular since their launch – however one constant complaint from advertisers has been the lack of business name display. This finally appears to be changing as Josh Leibner of Red Ventures pointed out on Twitter a few days ago: Google [email protected] Call-Only Ads are now pulling Business Name into the headline. #ppcchat ...
Google has announced the rollout of price extensions for Google Adwords – a brand new ad extension that lets you showcase the price of your various products and services within your ads. Price extensions will currently show across multiple rows, featuring a different product/service on each row and showcasing it’s description and price. Price extensions can be used in conjunction with all other ...
Chris Lake, co-founder of Empirical Proof, recently data-mined a slew of data provided by SEMrush in an effort to find the most valuable terms in Google pay-per-click. He then compiled this data and formed a list of the top 100 most expensive Google Adwords keywords! Check it out below: Without much surprise, legal keywords dominated the list, making up 78% ...
There you are – browsing the web – searching for that cat scratching post you saw on someone’s Facebook – when suddenly you see it in a Google ad! You happily click it and then bam – you are redirected somewhere totally different – reading about the latest in celebrity breast implants?! Welcome to the world of clickjacking. Clickjacking sucks – and anyone who ...
Google has began rolling out Google AdWords Campaign Drafts & Experiments – a new suite of features intended to let advertisers test and measure changes to their campaigns with ease. Things essentially break down into two main features: Drafts – which let you prepare and review multiple campaign changes without actually implementing any live changes. Experiments – which let you ...
Now that Microsoft has given up on supporting older versions of Internet Explorer – Google is starting to filter out the older versions of IE from it’s various services. To start off – Google AdWords is dropping support for all versions of Microsoft Internet Explorer except for IE 11. Google announced the news via a Google+ post, stating the following: ...
Google has recently announced a rather huge change towards what they consider a view when it comes to Google Adwords advertising. Subsequently that change for Adwords advertisers also applied a huge change in the income for Google Adsense publishers. In a nutshell Google has stated that they are working on making sure that advertisers only have to pay for ad impressions that ...
According to BuzzFeed Google is working on a new product which will help connect Google users to local home-service professionals such as electricians, roofers and plumbers. I suppose Google has recognized that as it sits right now easily targeting your local market and designing the perfect Adwords advertisement to provide your contact info and the perfect description isn’t exactly the ...
Without much fuss, as usual, Google announced a new update to the Google Adwords Keyword Planner tool which is rolling out over the next couple of weeks. The new update will allow you to compare your search term coverage against that of other advertisers – this way you can pick the perfect keyword match for your advertisements.