Instagram is a great social media tool, and it has continued to grow even while some social media networks have struggled. However, as most social media whizzes will tell you – generating content can be quiet a pain. Most people simply do not have the time to consistently develop new, creative, content. As such, making social media easier to work with ...
Instagram pods, or insta pods, are becoming all the craze now that Instagram has changed the order in which they display posts. Instead of showing posts in a chronological order like in the past, Instagram now utilizes a proprietary algorithm to try to determine which posts you would rather see. This has caused quite a commotion in the social media ...
No social network likes fake accounts. Facebook is constantly purging them from their databases, with 30k of them being deleted just last week. The move was sure to expand to Instagram eventually where bots and third-party providers have been happily offering fake comments, likes, and followers, for a very long time. In-fact, a study from 2015 which examined over 10 million ...
Ever since Instagram rolled out business profiles back in 2016 they’ve been steadily improving them to ensure that business owners can truly get the most from their business profiles. The most recent change aims to simplify the process a user goes through to contact a business by placing buttons to Call, Email, or get Directions below the main profile header. ...
Every now and again someone comes along and asks what the true importance of social media is for business owners, and luckily there is plenty of data available to answer that question. The latest from Statista showcases just how many monthly active users various social networks have, with Facebook in the lead with more than 1.6 billion active monthly users. Instagram ...
Now that the new Instagram Business profiles have started rolling out more people have direct access to Instagram ads – something that in the past was limited to users of Facebook Ad Manager. Let’s take a look at how easy it is to setup a new Instagram ad once you have converted your profile to a business profile. Start off ...
It seems that the rollout for Instagram Business Profiles has began today as several of my client businesses have been issued a notification to switch their Instagram accounts to a new business account. The initial notification should appear at the top of your profile page in a blue box, looking a bit like the following: However if you didn’t see ...
Instagram is a great platform for business owners to take advantage of and market directly to their customers and followers – much like Facebook. However unlike Facebook Instagram never had business-centric options like business profiles and business-level analytics … until now. Instagram has announced, finally, the launch of Instagram business profiles, and business tools. First up – let’s talk about ...
Lately Instagram has been going through some serious changes, updating their app layout to a sleeker, brighter, and more open design – featuring plenty of whitespace and simple black icons. Today the Instagram suite of apps also gets a brand new logo design – heading the completely opposite direction of their recent app redesign and introducing a rainbow-themed set of ...
Everyone is so caught up complaining about the upcoming Instagram newsfeed change – that we’ve almost missed another huge changing coming to Instagram. Videos on Instagram are going to change from the current 15-second limit to 60-seconds! That’s 4x the original amount, and 2x the size of Twitter. Furthermore iOS users are also getting back the ability to create multi-clip videos sourced ...
The first major change to you’re Instagram feed is coming. Much in the style of Facebook, Instagram (owned by Facebook) is looking into changing the order in which we see posts in our IGfeeds. The concept being that we’re just not seeing the posts that we should be seeing. You may be surprised to learn that people miss on average ...
Facebook has announced support for 90-day campaigns – letting marketers run de-duped campaigns over a longer period of time. The new functionality is live already, and also extends to Instagram campaigns. Facebook says on its Marketing Partners website “When running longer campaign lengths, we suggest that you also utilize the frequency cap interval feature. Currently, if you do not break ...
Just recently I uploaded a video specifically talking about the many benefits to Instagram and why business owners should be out there creating pages for their businesses and staying active on the Instagram community. In that video a few numbers got thrown around, such as “68% of Instagram users interact with brands while on Instagram“. Well earlier this week Instagram released ...
Instagram is a great marketing platform and chances are you’ve completely overlooked it when it comes to your business. Facebook and Twitter are a long existing staple in the marketing community – and because of that 93% of marketers are already using Facebook. However only about 36% use Instagram – and yet 68% of Instagram users interact with brands while ...
Last night Instagram rolled out a new update on iOS and Android devices (v7.4) which introduced a more detailed place search, allowing you to see trending places and search for posts at specific places. However they also took away something dear to most marketers on Instagram – custom locations. That’s right, Instagram no longer supports custom locations. In a help ...
Instagram has completely revamped their desktop search experience – finally letting you search for posts and people based on hashtags and locations. Furthermore hashtags and locations now also have a dedicated landing page showing the top posts within that category or location. The revamp of the desktop search is an extremely welcome update – especially when you consider that ...
Reposting on Instagram is a great way to show some love back to your community of fans & followers; however there’s quiet a-lot of different repost/regram apps out there and they all have something a little bit different about them. Recently I went on a search for the best repost app, for me, focusing on two main features that I ...