Home > Tag Archives: marketing

Tag Archives: marketing

April, 2017

  • 30 April

    Facebook Pixel Can Now Track Website Actions & Form Submission Data

    The Facebook Pixel just got a huge upgrade – and this is BIG news for marketers. Facebook Pixel makes up Facebook’s own tracking system which helps to track conversions, run re-targeting campaigns, and optimize your advertising campaign budgets. The recent update lets the Pixel also track website actions, such as form submissions, and also collect the data submitted in those forms. ...

  • 19 April

    Facebook Deletes 30,000+ Fake Accounts

    Following a recent clean-up effort by Facebook the company has announced that they have identified and removed some 30,000 fake accounts from their networks. I’ve always said that buying fake likes and followers doesn’t really work – and this is the best proof of that. Facebook is constantly adapting their algorithms to enhance their ability to detect fake accounts – ...

  • 13 April

    Can Facebook Messenger Make Money Via Ads?

    Facebook Messenger is making tremendous strides recently as its popularity and use continues to grow. Recent reports show that Messenger holds 1.2 billion monthly active users as of April 2017, up from 1 billion in July 2016, which is an impressive 200 million user growth within a mere 8 month period. Needless to say these are some pretty impressive numbers, however ...

February, 2017

  • 28 February

    Facebook Videos Being Monetized With Ads

    Facebook videos are extremely popular, extremely. By the end of 2016 Facebook users were watching 100 million hours of videos every single day! With this popularity it only made sense for Facebook to monetize their videos. What Facebook decided to do was integrate ads 20 seconds into their videos, and then share the revenues with their publishers. Currently the breakdown ...

  • 22 February

    You’re Doing It Wrong: Social Media Happens Every Day

    When I consult small business owners on their online marketing I often get asked the same question: “what am I doing wrong?” – which has led me to start up a new post-series which dissects the various different “You’re Doing It Wrong” situations and their answers. To kick things off we will focus what is probably the #1 mistake that ...

  • 3 February

    Pinterest is Getting Serious About PPC

    After months of testing, and with a reach surpassing 150 million unique monthly users, Pinterest is finally ready to jump into the PPC world. Pinterest is common destination for those looking for products and ideas with roughly 2 billion searches each month. Capitalizing on these stats could prove extremely beneficial for Pinterest. The current plan is to run ads on ...

January, 2017

  • 26 January

    Using Promotional Products To Boost Your Online Marketing Campaigns

    We have spent years discussing various online marketing methods, and I have always preached about the importance of going outside the box when coming up with your marketing campaigns – and all of this outside the box thinking has led me to the introduction of promotional products into almost all of the marketing campaigns I work on. As surprising as ...

November, 2016

  • 29 November

    Google Testing New Chat Feature For Business Listings

    Google has rolled out a brand new pilot program letting local businesses chat directly with their customers straight from their search result listing. Go look at your Google My Business dashboard right now, and imagine all of those people who were viewing your business on Google every month had the opportunity to chat with you. If this pilot goes well and ...

October, 2016

  • 28 October

    4 Ways to Improve Your Online Presence [For Free] As A Small Business Owner

    As a small business owner money is often tight, especially in today’s economy; and proper organic SEO campaigns & ongoing organic marketing campaigns are usually outside of the budget for most. However there is quite alot you can do yourself to help improve the online presence of your business and start creating interactions from your customers. Create Online Listings For Your ...

September, 2016

  • 2 September

    Google Rolls Out New Merchant Center

    Are you the webmaster of an eCommerce website/business? If so – you’ve probably heard of Google Merchant Center by now – and if not there is literally no better time to start using it than right now! Google Merchant Center is THE way to get your products and inventory listed within Google.com and other partner websites, and this week Google has ...

August, 2016

  • 24 August

    Build Your Brand Awareness With Facebook Advertising

    A major reason behind establishing an online presence for your business is brand awareness, and to help business owners build their brand awareness Facebook has began rolling out a brand new advertising objective specifically for brand awareness.  The new objective automatically optimizes your campaign towards reach and attention – focusing on reaching the largest number of people who spend a longer ...

July, 2016

  • 18 July

    Instagram Starts Rolling Out Business Profiles

    It seems that the rollout for Instagram Business Profiles has began today as several of my client businesses have been issued a notification to switch their Instagram accounts to a new business account. The initial notification should appear at the top of your profile page in a blue box, looking a bit like the following: However if you didn’t see ...

  • 18 July

    Google AdWords Gets Price Extensions

    Google has announced the rollout of price extensions for Google Adwords – a brand new ad extension that lets you showcase the price of your various products and services within your ads. Price extensions will currently show across multiple rows, featuring a different product/service on each row and showcasing it’s description and price. Price extensions can be used in conjunction with all other ...

June, 2016

  • 28 June

    Does the Nielsen F-Pattern Apply to Search Results?

    The Nielsen F-Pattern has been, for a long time, the standard belief of how the average person browses a website – and since it’s release in 2006 websites, search engines, and more have been built with the Nielsen F-Pattern in mind. However many things have changed since 2006 and the Internet has grown tremendously. Does the Nielsen F-Pattern still apply? ...

  • 23 June

    Major Changes To The Facebook Ad Text Rule

    Up till this point Facebook has always made use of the 20% text rule when it came to determining which images were allowed to be used for advertised posts. This meant that so long as your text did not cover more than 20% of your ad image – you were good to go! Well – not anymore. Rolling out as ...

  • 22 June

    Analyze Your Twitter Activity with Engage for iOS

    Want to really understand what your Twitter account is doing for your business? Want to get some cold hard data about your tweets activity? Check out Twitter Engage for iOS – a brand new app that lets anyone analyse their tweet activity. The app gives you a real-time view of your accounts Likes, Retweets, Mentions & Impressions – however there ...

  • 16 June

    Apple Is Launching Search Ads – Letting Developers Pay For Appstore Ranking

    The days of simply rolling something out the door and attracting attention from people is unfortunately long gone – and these days you need to find a way to get your new product or app to be seen by others. As such, when you launch a new mobile app you need a way to rank that app within it’s app ...

  • 15 June

    Instagram Is Finally Rolling Out Business Profiles & Tools

    Instagram is a great platform for business owners to take advantage of and market directly to their customers and followers – much like Facebook. However unlike Facebook Instagram never had business-centric options like business profiles and business-level analytics … until now. Instagram has announced, finally, the launch of Instagram business profiles, and business tools. First up – let’s talk about ...

  • 14 June

    Microsoft Bans Tech Support & Password Recovery Ads in Bing

    You know whats annoying? Scams. I hate them. You hate them. Microsoft also hates them – and since 175,000 Microsoft customers complained about tech support and password recovery ads leading to scams – Microsoft has decided to ban these ads entirely from Bing. A new change in their advertising policy bans any ads that provide tech support or password recovery services. The ...

  • 8 June

    Top 100 Most Expensive Google PPC Keywords

    Chris Lake, co-founder of Empirical Proof, recently data-mined a slew of data provided by SEMrush in an effort to find the most valuable terms in Google pay-per-click. He then compiled this data and formed a list of the top 100 most expensive Google Adwords keywords! Check it out below: Without much surprise, legal keywords dominated the list, making up 78% ...

Like every other website, this site uses cookies to deliver to analyze our traffic. Cookies may also be utilized by our advertisers and partners. By using this website you agree to the use of said cookies. More Information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings, continuing to navigate past this message, or you click "Accept" below then you are consenting to the use of cookies on the Rapid Purple website.

Close