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Tag Archives: marketing

November, 2015

  • 26 November

    Yahoo Fights Back Against Ad-Blockers


    Ad-blocking is killing your favorite websites – and Yahoo is fighting back. The last few days on the Interwebs have been full of people complaining that they suddenly cannot access their Yahoo Mail due to their ad-blocking software. A rather bold move by Yahoo, which is sure to loose some users because of this, however someone needs to stand up ...

  • 17 November

    Yahoo Launches Product Ads Right On-Time For The Holidays


    Yahoo has recently launched Product Ads – letting advertisers reach customers with direct call-to-action ads for their products, and right on time for the holiday shopping spree that most of us have to go through.  Considering that recent studies show that 44% of consumers look to a search engine when researching their holiday gifts, and the fact that Google has done quiet ...

  • 12 November

    Facebook Launches Slideshow Video Advertisements


    Video advertising is growing ever more popular across social networks – alas not everyone has the budget to create a video advertisement for their business, and furthermore not everyone is on an internet connection that can comfortably stream that video. No worries though – Facebook is here with the solution – slideshows. Facebook has launched a slideshow builder – available ...

  • 3 November

    Twitter Advertises Moments During 2015 World Series


    When was the last time you saw a Twitter commercial on TV? Go ahead. I’ll wait. . . . . . If you answered never – you were close. Back in 2012 Twitter ran a TV advert during a Nascar race. If you missed that – you’ve never seen a Twitter ad. Until the 2015 World Series where Twitter finally ran ...

  • 2 November

    Google Begins Testing Dynamic, Responsive Billboard Ads

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    Gaining someone’s attention these days is getting harder and harder. Attention spans are growing progressively shorter – and generic sales pitches simply do not work the way they used to. When it comes to web adverts – Google’s DoubleClick technology has led the market for years now – allowing advertisers to target ads to specific visitors across millions of websites. ...

October, 2015

  • 29 October

    You’re Website & You’re Social Media Channels Should Be Working Together!


    One of the most common mistakes I see business owners making when it comes to their online presence is treating their website differently than they treat their social media profiles. If you ask the average business owner what his website for – most of them tell you “information about the business“. Their social media profiles however are to “engage with ...

  • 23 October

    65% Of American Adults Are On Social Media


    I have always preached on the importance of social media and often times I mention that business owners would be surprised as to just how much of their client base is utilizing social media. Well according to the latest report from Pew Research Center that number is 65%. Nearly two-thirds of American adults (65%) use social networking sites, up from 7% ...

  • 14 October

    GoDaddy Launches 3 New Services for Canadian Small Businesses


    Following up on GoDaddy’s report showcasing that the majority of small businesses do not have a website – GoDaddy has launched three new services in their Canadian market geared towards helping small businesses create and manage their online presence. The new additions are: Personal Domains – which let you easily point domains to 16+ social media platforms. Search Engine Visibility ...

  • 6 October

    Google Adwords Display Network Is Going 100% Viewable CPM


    Google has recently announced a rather huge change towards what they consider a view when it comes to Google Adwords advertising. Subsequently that change for Adwords advertisers also applied a huge change in the income for Google Adsense publishers. In a nutshell Google has stated that they are working on making sure that advertisers only have to pay for ad impressions that ...

  • 1 October

    Instagram Is Up To 400 Million Active Monthly Users


    Just recently I uploaded a video specifically talking about the many benefits to Instagram and why business owners should be out there creating pages for their businesses and staying active on the Instagram community. In that video a few numbers got thrown around, such as “68% of Instagram users interact with brands while on Instagram“. Well earlier this week Instagram released ...

September, 2015

  • 29 September

    360 Degree Video Comes to Facebook


    360 degree videos are definitely kicking off. Virtual tours on Google Maps, 360-Degree videos on YouTube, and now, 360-Degree videos are available on Facebook! As of Wednesday, September 23, users on PCs and smartphones can view 360-degree videos. Check out the following Star Wars clip, one which lets you look around the desolate, war-torn wasteland of a far-off planet, a Saturday Night ...

  • 27 September

    Staten Island Woman Gets Fined $1000 For Her Yelp Review – Does She Deserve It?


    Ever had a really bad experience somewhere and wrote an angry review on Yelp when you got home? It’s ok. Admit it. Most of us probably did. And you know what – that’s ok. It’s actually a good thing. If you had a bad experience – statistics say that so did a handful of other people – and you’re pointing ...

  • 24 September

    Kick Your Marketing Up A Notch With 360 Degree Video Ads

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    What do you usually do when you see a YouTube ad? Do you wait for the “skip ad” button to pop up so you can get to your desired video as fast as possible? Frankly I don’t blame you. Alot of ads these days have gotten rather predictable and extremely boring. Well what if the ad you were watching required ...

  • 17 September

    Bing Launches 5 New Ad Extensions To Help Increase Your Advertising Performance


    Bing Ads have been ever growing in popularity – currently advertising to an audience of over 167 million monthly searchers – which statistics have shown hold more buying power than most. To help improve the advertising experience and help increase visibility and performance for advertisers Bing has introduced three brand new ad extensions: Callout Extensions to provide additional, non-clickable, text. ...

  • 17 September

    Google+ Page Link & Reviews Removed From Google Search Results


    Google has been hard at work restructuring, rebranding, and basically taking things AWAY from Google+. As of this week Google has dropped the links that pointed to a businesses Google+ page, and they’ve dropped the reviews count from all Google search results. Searching for a business now provides a rather empty search result focusing on the website link and contact ...

  • 5 September

    Paid for Your Yelp Reviews? Yelp Might Blow Up Your Spot. 


    Yelp has always been against paid reviews, and considering the fact that their platform is intended to be a place where consumers can get honest reviews about the places they want to visit – it makes complete sense that they would be against anyone trying to “game” their system. Now you might bring up “well what about when Yelp hides ...

  • 3 September

    Creating & Using Instagram For My Business


    This is post #16 of 16 in the series “Tips & Tricks for Creating & Managing a Businesses Online Presence” This series features a collection of articles and guides geared towards helping business owners establish and maintain an online presence for their business. This includes various topics starting with how to create Facebook & Instagram pages to more complex concepts ...

  • 2 September

    Infographic: 42% Of Us Check Our Emails In The Bathroom


    Since the concept of emails has been around for such a long time it’s common to think that it may be a dying piece of technology – especially with today’s smart watches, push notifications & all the various messengers available out there. Boy would you be wrong. Email is far from dead. In-fact a recent study from Adobe has shown ...

  • 1 September

    Facebook Hits 1 Billion Online Users in 24 Hours


    Right as August 2015 came to an end – Facebook reached a rather epic milestone and one that speaks volumes about why every business owner should be using Facebook in their businesses online presence campaign. On August 24th, 2015 Facebook had one billion people online. That’s 1 in 7 people on Earth that were using Facebook that one day! That’s ...

  • 1 September

    Google Chrome No Longer Displays Flash Ads


    Starting right meow, Google Chrome will no longer happily support Flash based AdWords advertisements – and as such will no longer show them. Like at all. To help designers along Google made a post on Google+ yesterday showcasing some methods to migrate their Flash based ads over to HTML5. If you’re big on using Flash for your PPC campaigns – ...