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Tag Archives: marketing

August, 2017

  • 20 August

    The Best Instagram Repost Apps in 2017

    Instagram is a great social media tool, and it has continued to grow even while some social media networks have struggled. However, as most social media whizzes will tell you – generating content can be quiet a pain. Most people simply do not have the time to consistently develop new, creative, content. As such, making social media easier to work with ...

July, 2017

  • 25 July

    5 Reasons to Make Use Of Social Media Marketing in Business

    Getting the crowd to know the existence of a new business can be challenging, especially for Small-Medium Enterprises (SME’s) and Business Starters. The lack of proper study on the current trends and consideration on marketing networks can often place one’s business in the backseat. Ineffective marketing strategy has caused many financial losses to various different businesses in the form of ...

  • 13 July

    Google Starts Rolling Out Messaging for Businesses

    Back in November of 2016 Google began testing out a new chat feature for local businesses. Successfully letting businesses message their customers directly from a Google SERP. The initial test pilots must have resulted in some positive feedback because business messaging is now being rolled out for all businesses nationwide! To see if your business can use the new business ...

  • 10 July

    Promote Your Website By Adding Links To Your Snapchat Snaps!

    Snapchat has been working hard on developing new marketing tools for their platform. After-all with just 7% utilization across most online marketers – something had to be done. The introduction of OnDemand Geofilters was a great start, and now Snapchat has rolled out the ability to attach links to your snaps! Snapchat previously allowed only paid advertisers to utilize links ...

  • 6 July

    Facebook Introduces New Advertising & Audience Insights

    Analytics. Insights. However you want to call it – having the right data is crucial in making the right marketing decisions. Facebook knows this all too well, especially when a mere 42% of marketers feel like their Facebook efforts are working. As such the social network has announced the roll-out of several new metrics for Facebook Page Insights, which should ...

  • 5 July

    Infographic: Snapchat Used By Only 7% Of Marketers

    Even though Snapchat is considered to be the favorite social network for the young, the platform has not been seeing a whole lot of use by online marketers. According to a recent report by the Social Media Examiner, which is based on the replies of 5700 marketing professionals, Snapchat was used by a mere 7% of them in the first quarter of ...

June, 2017

  • 29 June

    Create Custom Snapchat Geofilters Easily From The Snapchat App

    Snapchat is extremely popular these days, with over 100 million users watching more than 6 billion Snapchat clips DAILY. With all those eyes, Snapchat geofilters have been a great way for businesses to obtain user-generated content and let their customers do the marketing work for them. In-fact when applied creatively, with some proper outside-the-box thinking, Snapchat geofilters can help you ...

  • 27 June

    Infographic: Top 25 Most Expensive Google AdWords Keywords

    More and more businesses are turning to PPC advertising these days, and that means that keyword research is more important than ever. Choosing the right set of keywords can be the difference between wasting your budget entirely and getting the most out of your Google AdWords campaign. To help out, WordStream has put together the following infographic showcasing the top ...

  • 15 June

    Facebook Is Rolling Out Video Covers Instead of Photo Covers

    Facebook has been heavily focusing on video content for a while now. Recently they have started testing out letting pages utilize videos as their Facebook cover photo – which introduces some amazing new marketing opportunities. The new video cover starts to play as soon as a Facebook page loads, and works across desktop and mobile devices. Facebook hasn’t really made ...

  • 6 June

    Internet Trends 2017 Report Shows Slowing Internet Growth

    The State of the Internet Trends Report for 2017 has been published, showcasing some pretty interesting information. Global smartphone growth is slowing, along with general Internet growth. Ad blocking is up to 18% for desktop users in USA and 24% in Canada. Voice search is up to 20% of mobile queries. China and India remain huge growth opportunities. 52% of AdWords ...

May, 2017

  • 25 May

    News Is About To Become An Even Bigger Part of Your Facebook Newsfeed

    News is hitting Facebook in a major way. The social network just announced the roll out of several design changes meant to showcase trending news in more prominent ways. Even more than that – the new changes now let multiple publishers be showcased for a trending topic! The results page for a trending topic (the page you land on after clicking ...

  • 25 May

    What Makes Enterprise Analytics A Powerful Secret Weapon

    Everybody has heard of analytics, but very few know its implications Analytics is the present buzzword, and enterprise analytics solutions are being leveraged by most of the enterprises today. However, implementing set notions about analytics and actually using analytics to derive meaningful intelligence that can transform into solid returns in terms of revenue and productivity are two different things. The ...

  • 22 May

    Bing Launchs Free Chat Bots For Restaurants 

    Bots are set to be the next big thing in marketing as more and more companies begin to incorporate chat bots into their campaigns. Bing is capitalizing on this growing trend by introducing a bot-powered chat system – enabled for most restaurant businesses across the United States. This lets users ask questions straight from Bing search results – and get immediate ...

  • 18 May

    Direct Mail Marketing Is Very Much Alive – If You Do It Right

    Direct mail marketing has been around forever, and as we hit the middle of 2017 I find myself being asked more and more frequently: “does direct mail marketing still work?” It’s a valid question – especially in an age where more and more people rely on the internet for communication. Interestingly enough it’s because of this shift towards the internet ...

  • 17 May

    What Are Instagram Pods & How Do You Join One

    Instagram pods, or insta pods, are becoming all the craze now that Instagram has changed the order in which they display posts. Instead of showing posts in a chronological order like in the past, Instagram now utilizes a proprietary algorithm to try to determine which posts you would rather see. This has caused quite a commotion in the social media ...

  • 1 May

    Automate Your PPC Campaigns with Google AdWords Smart Display Ads

    As a business owner it’s often difficult to get started with a PPC advertising campaign. Google AdWords offers alot of different targeting and remarketing options which can feel rather daunting at first. As you progress through your campaigns, the constant monitoring and tweaking can feel rather tedious, especially if you don’t have the budget to hire a dedicated marketing agency ...

  • 1 May

    LinkedIn Matched Audiences Lets You Easily Run Targeted Remarketing Campaigns

    If you run a B2B business then marketing on LinkedIn is extremely important for you. You want to make sure other business owners see your services – and there’s no better place to do that than on a social media platform made specifically for business owners and professionals. Plus you can now setup remarketing campaigns to target people you already ...

April, 2017

  • 30 April

    Facebook Pixel Can Now Track Website Actions & Form Submission Data

    The Facebook Pixel just got a huge upgrade – and this is BIG news for marketers. Facebook Pixel makes up Facebook’s own tracking system which helps to track conversions, run re-targeting campaigns, and optimize your advertising campaign budgets. The recent update lets the Pixel also track website actions, such as form submissions, and also collect the data submitted in those forms. ...

  • 19 April

    Facebook Deletes 30,000+ Fake Accounts

    Following a recent clean-up effort by Facebook the company has announced that they have identified and removed some 30,000 fake accounts from their networks. I’ve always said that buying fake likes and followers doesn’t really work – and this is the best proof of that. Facebook is constantly adapting their algorithms to enhance their ability to detect fake accounts – ...

  • 13 April

    Can Facebook Messenger Make Money Via Ads?

    Facebook Messenger is making tremendous strides recently as its popularity and use continues to grow. Recent reports show that Messenger holds 1.2 billion monthly active users as of April 2017, up from 1 billion in July 2016, which is an impressive 200 million user growth within a mere 8 month period. Needless to say these are some pretty impressive numbers, however ...

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