Most webmasters and online publishers hate ad-blocking – and rightfully so as it destroys one of the core monetization methods that keeps most of your favorite websites alive. That being said – users love ad-blockers, and there’s really only so much that can be done in regards to that. This means that websites will need a new form of monetization ...
The first major change to you’re Instagram feed is coming. Much in the style of Facebook, Instagram (owned by Facebook) is looking into changing the order in which we see posts in our IGfeeds. The concept being that we’re just not seeing the posts that we should be seeing. You may be surprised to learn that people miss on average ...
Back in early December, Facebook starting letting a small percentage of users within the U.S. stream live video from their phones directly to Facebook. This then expanded to all verified pages, and eventually all U.S. iPhone and Android users, and all business managers via the Facebook Pages Manager app. A new content format was not successfully created – and this ...
There are few things more annoying than needing customer support and having no way to quickly get it. Alas this is exactly the predicament I found myself in recently when GrubHub crashed as I was placing a Friday night dinner order. Unfortunately the system didn’t notify anyone of the crash, and I only found out 55 minutes later when I ...
With a plethora of mobile-only users on Facebook, and with mobile ads performing up to 5 times better than their desktop counterparts – Facebook has been hard at work at building an ideal mobile-only advertising platform that can bring together a cornucopia of display options. This week, Facebook introduced the world to Canvas, a new ad format offering what is basically ...
Google has began rolling out Google AdWords Campaign Drafts & Experiments – a new suite of features intended to let advertisers test and measure changes to their campaigns with ease. Things essentially break down into two main features: Drafts – which let you prepare and review multiple campaign changes without actually implementing any live changes. Experiments – which let you ...
Snapchat is still a relatively new piece of technology in the marketing space, and while it has achieved immense popularity among it’s users in a rather short period of time – the marketing world is still piecing together the data and coming up with various marketing campaigns that can utilize Snapchat effectively. That said – MarketingProfs has put together a new ...
Facebook has announced support for 90-day campaigns – letting marketers run de-duped campaigns over a longer period of time. The new functionality is live already, and also extends to Instagram campaigns. Facebook says on its Marketing Partners website “When running longer campaign lengths, we suggest that you also utilize the frequency cap interval feature. Currently, if you do not break ...
Every year We Are Social publishes a global report showcasing many of the key statistics surrounding digital, social, and mobile media. Usually these give you a great idea of what to expect for the remainder of the year – letting you tweak your marketing and advertising campaign to better suite the trends. 2016 brings with it some great statistics based ...
Facebook has announced it’s fourth quarter 2015 earnings this week – which revealed some rather interesting and important numbers that webmasters and marketers should take note of. First off, Facebook is now up to 1.59 billion monthly active users – a 14% increase from last year. Monthly active mobile users are up to 1.44 billion – a 17% increase. Some ...
Canadian plastic-card maker Colourfast put together a beautiful infographic discussing what different thoughts and feelings are associated with various different aspects of a logo – such as the colors, font, and letter spacing. Check out the infographic below:
At the end of every year it has become tradition that Pantone picks out a color for the upcoming year. As you can see, its the end of the year, and as tradition calls for Pantone has chosen the Color of the Year for 2016 – or rather two colors. The colors selected, based on a slew of different factors, such ...
With the holiday season here eCommerce is booming – and if you have ever wondered if people actually buy anything online, Expert Market put together a beautiful Infographic showcasing just who is spending what online. The results are pretty fascinating honestly – considering neither the US nor the UK took any of the top 3 positions. Instead the top online ...
Last week Google launched a brand-spankin new design for Google+, and all everyone seems to actually care about is the fact that business reviews have been removed. Reviews will no longer be shown on Google+ Pages in the new Google+ design. Reviews are still accessible on Google Search and Maps which have always been the primary way that users find ...
Ad-blocking is killing your favorite websites – and Yahoo is fighting back. The last few days on the Interwebs have been full of people complaining that they suddenly cannot access their Yahoo Mail due to their ad-blocking software. A rather bold move by Yahoo, which is sure to loose some users because of this, however someone needs to stand up ...
Yahoo has recently launched Product Ads – letting advertisers reach customers with direct call-to-action ads for their products, and right on time for the holiday shopping spree that most of us have to go through. Considering that recent studies show that 44% of consumers look to a search engine when researching their holiday gifts, and the fact that Google has done quiet ...
Video advertising is growing ever more popular across social networks – alas not everyone has the budget to create a video advertisement for their business, and furthermore not everyone is on an internet connection that can comfortably stream that video. No worries though – Facebook is here with the solution – slideshows. Facebook has launched a slideshow builder – available ...
When was the last time you saw a Twitter commercial on TV? Go ahead. I’ll wait. . . . . . If you answered never – you were close. Back in 2012 Twitter ran a TV advert during a Nascar race. If you missed that – you’ve never seen a Twitter ad. Until the 2015 World Series where Twitter finally ran ...
Gaining someone’s attention these days is getting harder and harder. Attention spans are growing progressively shorter – and generic sales pitches simply do not work the way they used to. When it comes to web adverts – Google’s DoubleClick technology has led the market for years now – allowing advertisers to target ads to specific visitors across millions of websites. ...
One of the most common mistakes I see business owners making when it comes to their online presence is treating their website differently than they treat their social media profiles. If you ask the average business owner what his website for – most of them tell you “information about the business“. Their social media profiles however are to “engage with ...