Home > Tag Archives: marketing

Tag Archives: marketing

June, 2017

  • 15 June

    Facebook Is Rolling Out Video Covers Instead of Photo Covers

    Facebook has been heavily focusing on video content for a while now. Recently they have started testing out letting pages utilize videos as their Facebook cover photo – which introduces some amazing new marketing opportunities. The new video cover starts to play as soon as a Facebook page loads, and works across desktop and mobile devices. Facebook hasn’t really made ...

  • 6 June

    Internet Trends 2017 Report Shows Slowing Internet Growth

    The State of the Internet Trends Report for 2017 has been published, showcasing some pretty interesting information. Global smartphone growth is slowing, along with general Internet growth. Ad blocking is up to 18% for desktop users in USA and 24% in Canada. Voice search is up to 20% of mobile queries. China and India remain huge growth opportunities. 52% of AdWords ...

May, 2017

  • 25 May

    News Is About To Become An Even Bigger Part of Your Facebook Newsfeed

    News is hitting Facebook in a major way. The social network just announced the roll out of several design changes meant to showcase trending news in more prominent ways. Even more than that – the new changes now let multiple publishers be showcased for a trending topic! The results page for a trending topic (the page you land on after clicking ...

  • 25 May

    What Makes Enterprise Analytics the Most Powerful Secret Weapon for Successful Business

    Everybody has heard of analytics, but very few know its implications Analytics is the present buzzword, and enterprise analytics solutions are being leveraged by most of the enterprises today. However, implementing set notions about analytics and actually using analytics to derive meaningful intelligence that can transform into solid returns in terms of revenue and productivity are two different things. The ...

  • 22 May

    Bing Launchs Free Chat Bots For Restaurants 

    Bots are set to be the next big thing in marketing as more and more companies begin to incorporate chat bots into their campaigns. Bing is capitalizing on this growing trend by introducing a bot-powered chat system – enabled for most restaurant businesses across the United States. This lets users ask questions straight from Bing search results – and get immediate ...

  • 18 May

    Direct Mail Marketing Is Very Much Alive – If You Do It Right

    Direct mail marketing has been around forever, and as we hit the middle of 2017 I find myself being asked more and more frequently: “does direct mail marketing still work?” It’s a valid question – especially in an age where more and more people rely on the internet for communication. Interestingly enough it’s because of this shift towards the internet ...

  • 17 May

    Instagram Pods: What Are They & How Do You Join One

    Instagram pods, or insta pods, are becoming all the craze now that Instagram has changed the order in which they display posts. Instead of showing posts in a chronological order like in the past, Instagram now utilizes a proprietary algorithm to try to determine which posts you would rather see. This has caused quite a commotion in the social media ...

  • 1 May

    Automate Your PPC Campaigns with Google AdWords Smart Display Ads

    As a business owner it’s often difficult to get started with a PPC advertising campaign. Google AdWords offers alot of different targeting and remarketing options which can feel rather daunting at first. As you progress through your campaigns, the constant monitoring and tweaking can feel rather tedious, especially if you don’t have the budget to hire a dedicated marketing agency ...

  • 1 May

    LinkedIn Matched Audiences Lets You Easily Run Targeted Remarketing Campaigns

    If you run a B2B business then marketing on LinkedIn is extremely important for you. You want to make sure other business owners see your services – and there’s no better place to do that than on a social media platform made specifically for business owners and professionals. Plus you can now setup remarketing campaigns to target people you already ...

April, 2017

  • 30 April

    Facebook Pixel Can Now Track Website Actions & Form Submission Data

    The Facebook Pixel just got a huge upgrade – and this is BIG news for marketers. Facebook Pixel makes up Facebook’s own tracking system which helps to track conversions, run re-targeting campaigns, and optimize your advertising campaign budgets. The recent update lets the Pixel also track website actions, such as form submissions, and also collect the data submitted in those forms. ...

  • 19 April

    Facebook Deletes 30,000+ Fake Accounts

    Following a recent clean-up effort by Facebook the company has announced that they have identified and removed some 30,000 fake accounts from their networks. I’ve always said that buying fake likes and followers doesn’t really work – and this is the best proof of that. Facebook is constantly adapting their algorithms to enhance their ability to detect fake accounts – ...

  • 13 April

    Can Facebook Messenger Make Money Via Ads?

    Facebook Messenger is making tremendous strides recently as its popularity and use continues to grow. Recent reports show that Messenger holds 1.2 billion monthly active users as of April 2017, up from 1 billion in July 2016, which is an impressive 200 million user growth within a mere 8 month period. Needless to say these are some pretty impressive numbers, however ...

February, 2017

  • 28 February

    Facebook Videos Being Monetized With Ads

    Facebook videos are extremely popular, extremely. By the end of 2016 Facebook users were watching 100 million hours of videos every single day! With this popularity it only made sense for Facebook to monetize their videos. What Facebook decided to do was integrate ads 20 seconds into their videos, and then share the revenues with their publishers. Currently the breakdown ...

  • 22 February

    You’re Doing It Wrong: Social Media Happens Every Day

    When I consult small business owners on their online marketing I often get asked the same question: “what am I doing wrong?” – which has led me to start up a new post-series which dissects the various different “You’re Doing It Wrong” situations and their answers. To kick things off we will focus what is probably the #1 mistake that ...

  • 3 February

    Pinterest is Getting Serious About PPC

    After months of testing, and with a reach surpassing 150 million unique monthly users, Pinterest is finally ready to jump into the PPC world. Pinterest is common destination for those looking for products and ideas with roughly 2 billion searches each month. Capitalizing on these stats could prove extremely beneficial for Pinterest. The current plan is to run ads on ...

January, 2017

  • 26 January

    Using Promotional Products To Boost Your Online Marketing Campaigns

    We have spent years discussing various online marketing methods, and I have always preached about the importance of going outside the box when coming up with your marketing campaigns – and all of this outside the box thinking has led me to the introduction of promotional products into almost all of the marketing campaigns I work on. As surprising as ...

November, 2016

  • 29 November

    Google Testing New Chat Feature For Business Listings

    Google has rolled out a brand new pilot program letting local businesses chat directly with their customers straight from their search result listing. Go look at your Google My Business dashboard right now, and imagine all of those people who were viewing your business on Google every month had the opportunity to chat with you. If this pilot goes well and ...

October, 2016

  • 28 October

    4 Ways to Improve Your Online Presence [For Free] As A Small Business Owner

    As a small business owner money is often tight, especially in today’s economy; and proper organic SEO campaigns & ongoing organic marketing campaigns are usually outside of the budget for most. However there is quite alot you can do yourself to help improve the online presence of your business and start creating interactions from your customers. Create Online Listings For Your ...

September, 2016

  • 2 September

    Google Rolls Out New Merchant Center

    Are you the webmaster of an eCommerce website/business? If so – you’ve probably heard of Google Merchant Center by now – and if not there is literally no better time to start using it than right now! Google Merchant Center is THE way to get your products and inventory listed within Google.com and other partner websites, and this week Google has ...

August, 2016

  • 24 August

    Build Your Brand Awareness With Facebook Advertising

    A major reason behind establishing an online presence for your business is brand awareness, and to help business owners build their brand awareness Facebook has began rolling out a brand new advertising objective specifically for brand awareness.  The new objective automatically optimizes your campaign towards reach and attention – focusing on reaching the largest number of people who spend a longer ...

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