Facebook has announced support for 90-day campaigns – letting marketers run de-duped campaigns over a longer period of time. The new functionality is live already, and also extends to Instagram campaigns. Facebook says on its Marketing Partners website “When running longer campaign lengths, we suggest that you also utilize the frequency cap interval feature. Currently, if you do not break ...
Every year We Are Social publishes a global report showcasing many of the key statistics surrounding digital, social, and mobile media. Usually these give you a great idea of what to expect for the remainder of the year – letting you tweak your marketing and advertising campaign to better suite the trends. 2016 brings with it some great statistics based ...
Facebook has announced it’s fourth quarter 2015 earnings this week – which revealed some rather interesting and important numbers that webmasters and marketers should take note of. First off, Facebook is now up to 1.59 billion monthly active users – a 14% increase from last year. Monthly active mobile users are up to 1.44 billion – a 17% increase. Some ...
Canadian plastic-card maker Colourfast put together a beautiful infographic discussing what different thoughts and feelings are associated with various different aspects of a logo – such as the colors, font, and letter spacing. Check out the infographic below:
At the end of every year it has become tradition that Pantone picks out a color for the upcoming year. As you can see, its the end of the year, and as tradition calls for Pantone has chosen the Color of the Year for 2016 – or rather two colors. The colors selected, based on a slew of different factors, such ...
With the holiday season here eCommerce is booming – and if you have ever wondered if people actually buy anything online, Expert Market put together a beautiful Infographic showcasing just who is spending what online. The results are pretty fascinating honestly – considering neither the US nor the UK took any of the top 3 positions. Instead the top online ...
Last week Google launched a brand-spankin new design for Google+, and all everyone seems to actually care about is the fact that business reviews have been removed. Reviews will no longer be shown on Google+ Pages in the new Google+ design. Reviews are still accessible on Google Search and Maps which have always been the primary way that users find ...
Ad-blocking is killing your favorite websites – and Yahoo is fighting back. The last few days on the Interwebs have been full of people complaining that they suddenly cannot access their Yahoo Mail due to their ad-blocking software. A rather bold move by Yahoo, which is sure to loose some users because of this, however someone needs to stand up ...
Yahoo has recently launched Product Ads – letting advertisers reach customers with direct call-to-action ads for their products, and right on time for the holiday shopping spree that most of us have to go through. Considering that recent studies show that 44% of consumers look to a search engine when researching their holiday gifts, and the fact that Google has done quiet ...
Video advertising is growing ever more popular across social networks – alas not everyone has the budget to create a video advertisement for their business, and furthermore not everyone is on an internet connection that can comfortably stream that video. No worries though – Facebook is here with the solution – slideshows. Facebook has launched a slideshow builder – available ...
When was the last time you saw a Twitter commercial on TV? Go ahead. I’ll wait. . . . . . If you answered never – you were close. Back in 2012 Twitter ran a TV advert during a Nascar race. If you missed that – you’ve never seen a Twitter ad. Until the 2015 World Series where Twitter finally ran ...
Gaining someone’s attention these days is getting harder and harder. Attention spans are growing progressively shorter – and generic sales pitches simply do not work the way they used to. When it comes to web adverts – Google’s DoubleClick technology has led the market for years now – allowing advertisers to target ads to specific visitors across millions of websites. ...
One of the most common mistakes I see business owners making when it comes to their online presence is treating their website differently than they treat their social media profiles. If you ask the average business owner what his website for – most of them tell you “information about the business“. Their social media profiles however are to “engage with ...
I have always preached on the importance of social media and often times I mention that business owners would be surprised as to just how much of their client base is utilizing social media. Well according to the latest report from Pew Research Center that number is 65%. Nearly two-thirds of American adults (65%) use social networking sites, up from 7% ...
Following up on GoDaddy’s report showcasing that the majority of small businesses do not have a website – GoDaddy has launched three new services in their Canadian market geared towards helping small businesses create and manage their online presence. The new additions are: Personal Domains – which let you easily point domains to 16+ social media platforms. Search Engine Visibility ...
Google has recently announced a rather huge change towards what they consider a view when it comes to Google Adwords advertising. Subsequently that change for Adwords advertisers also applied a huge change in the income for Google Adsense publishers. In a nutshell Google has stated that they are working on making sure that advertisers only have to pay for ad impressions that ...
Just recently I uploaded a video specifically talking about the many benefits to Instagram and why business owners should be out there creating pages for their businesses and staying active on the Instagram community. In that video a few numbers got thrown around, such as “68% of Instagram users interact with brands while on Instagram“. Well earlier this week Instagram released ...
360 degree videos are definitely kicking off. Virtual tours on Google Maps, 360-Degree videos on YouTube, and now, 360-Degree videos are available on Facebook! As of Wednesday, September 23, users on PCs and smartphones can view 360-degree videos. Check out the following Star Wars clip, one which lets you look around the desolate, war-torn wasteland of a far-off planet, a Saturday Night ...
Ever had a really bad experience somewhere and wrote an angry review on Yelp when you got home? It’s ok. Admit it. Most of us probably did. And you know what – that’s ok. It’s actually a good thing. If you had a bad experience – statistics say that so did a handful of other people – and you’re pointing ...
What do you usually do when you see a YouTube ad? Do you wait for the “skip ad” button to pop up so you can get to your desired video as fast as possible? Frankly I don’t blame you. Alot of ads these days have gotten rather predictable and extremely boring. Well what if the ad you were watching required ...