Home > Tag Archives: marketing (page 5)

Tag Archives: marketing

August, 2015

  • 24 August

    Facebook Sends More Referral Traffic Than Google

    I swear it feels like lately more and more news is rolling out that showcases how important Facebook is when it comes to attracting social traffic. According to the Parse.ly Quarterly Authority Report Facebook sends the majority of referral traffic when it comes to the top 100 news websites – totaling 38.3% of referral traffic, while Google ended up with 35.8%. By comparison, ...

  • 18 August

    Instagram No Longer Supports Custom Locations

    Last night Instagram rolled out a new update on iOS and Android devices (v7.4) which introduced a more detailed place search, allowing you to see trending places and search for posts at specific places. However they also took away something dear to most marketers on Instagram – custom locations. That’s right, Instagram no longer supports custom locations. In a help ...

  • 16 August

    Ad Blocking Is Killing Your Favorite Websites

    Websites that offer free resources, be it services or simply news, rely on advertising to stay alive. However a recent report from Adobe & PageFair shows that ad blocking will cost publishers nearly $22 billion throughout 2015, and $41.4 billion by 2016. As an avid Internet user I can understand how advertisements can be annoying – and frankly there are ...

  • 14 August

    Infographic: We Like 4,166,667 Posts Per Minute On Facebook

    DOMO, a business management platform in the cloud, has compiled an infographic showcasing how much Internet activity happens every minute across sites like Facebook, Twitter, Instagram, Amazon, Netflix, Snapchat, Vine, Uber, and more. The infographic embedded below shows some staggering info that says two things. There is absolutely no excuse for a business to NOT be utilizing the social networks ...

  • 11 August

    How Do You Start Your Small Businesses Online Presence

    I’ve put together several videos now where I urge business owners to make more use of social networks by communicating more with their customers and their fans – however without some sort of established online presence this is pretty hard to do. How are you going to tell your Facebook followers about your brand new drinks menu if you don’t ...

  • 3 August

    Almost 50% Of The Internet Population Visits Facebook Once A Month

    Facebook has released their Q2 2015 statistics, and apart from a 39% growth in revenue, there are some very interesting numbers in there that webmasters and marketers should take note of. First off 1.49 billion people access Facebook at least once a month, and considering that the global online population is currently estimated at 3 billion – that means that ...

July, 2015

  • 30 July

    YellowPages Launches ypPresence Starter To Help Small Businesses Manage Their Online Presence

    An online presence is one of the most important things for small businesses these days – unfortunately not everyone is comfortable dealing with creating dozens of profiles for their business and then consistently monitoring them all and updating their listings. YellowPages took note of this, and today unveiled ypPresence Starter – a $69/mo solution which allows you to create, manage, ...

  • 28 July

    Are You Making Use of Email Marketing For Your Business?

    Everyone sends me emails. People ask questions, and tons of businesses send over their promotions, sales, and news. However plenty of my local restaurants, bars, lounges, and small businesses send me absolutely nothing. In-fact I’m expected to go out of my way to figure out whats new with them – and frankly this doesn’t make any sense to me. Email ...

  • 21 July

    Bing Users Hold Alot of Purchasing Power

    Bing recently released a slew of data for their advertisers allowing them to get a glimpse at the Bing audience demographics. comScore compiled this data and came out with some extremely interesting facts: Bing users spend 22% more online than average Internet searchers One-third of the Bing Ads audience has a household income of $100,000 or more. 40 million retail searchers ...

  • 17 July

    Making Use Of User Generated Content

    UGC is a fairly common term among the marketing community; unfortunately there isn’t really a simple marketing 101 dictionary somewhere that the average business owner can pick up and learn what UGC is and how to make use of it. UGC stands for User Generated Content and if you’re not making use of this you’re probably spending way too much ...

  • 16 July

    Google Launches Buy It Now Button for Mobile Shoppers

    Google has announced the launch of a Buy It Now button for mobile shoppers in an effort to help improve the shopping and comparing process for users. Clicking on a Buy It Now listing will bring the shopper to a retailer-branded page provided by Google where they can easily and securely complete their checkout process using the payment credentials associated with ...

  • 13 July

    3 Core Basics to Social Media for Business Owners

    Unfortunately regardless how much information goes out there about social media there still seem to be a ton of business owners out there who completely avoid managing an online presence for their businesses just because they have absolutely no idea where to start. That’s where this video comes into play. Here I go over 3 core basics that any and all ...

  • 13 July

    Facebook Changes How Cost Per Click is Measured

    When it comes to running Facebook ads – you’re cost-per-click used to factor in actual engagements such as likes & shares across the Facebook network – however this doesn’t really help anyone’s ROI and personally it has bothered me since about 2012. Luckily Facebook has announced this week that they’ve changed how CPC is measured – taking comments, shares and ...

  • 8 July

    Microsoft Introduces Advanced Demographic Targeting for Bing Ads

    Bing has introduced much more in-depth demographic targeting options that Bing advertisers can now utilize. Advanced Targeting as Bing refers to it allows advertisers to segment their audience by age, gender, device type, and time of day. Your bids will then automatically adjust to ensure visibility when your audience is searching. US advertisers using Bing Ads are able to make ...

  • 8 July

    If You Build It They Will [NOT] Come

    This past July 4th I decided to stay in the city, and that spurred some severe annoyance before I discovered how many fireworks I can see from my rooftop. However well before I got to enjoy some beautiful less-than-legal firework shows from the top of my rooftop I had to eat – and that’s when I noticed something. Restaurant owners ...

  • 7 July

    Twitter Now Displays Your Birthday

    Twitter needs to be able to create better demographic breakdowns of their users, and as such they have introduced a new feature allowing Twitter users to enter and showcase their birthday on their Twitter profile. Now granted Twitter isn’t going to come out and say that they introduced this new feature to help improve their advertising capabilities – but this ...

  • 1 July

    Bing Taking Over Google’s Job at AOL

    In a rather surprising move Microsoft has decided to jump out of the digital ad sales market, signing a deal with AOL to take over Microsoft’s responsibility for sales of display, mobile and video ads across Microsoft properties in the markets of Brazil, Canada, France, Germany, Italy, Japan, Spain, United Kingdom and the United States. Over the past 10 years or so ...

June, 2015

  • 26 June

    Buffer Tells Us The Best Time To Send A Tweet

    Ever sat there wondering what is the best time to send out a tweet? Most of us who handle any type of marketing on Twitter have pondered the same thought before and finally someone did something about it. Buffer, a service that lets you share articles and links across multiple social media channels simultaneously, decided to study 4.8 million tweets ...

  • 24 June

    Facebook Wants Page Admins To Respond To Messages Faster

    While going through my morning routine and checking on the pages I manage I noticed a new feature below one of my Facebook pages’ cover photos listing how fast my page had answered past messages. If you’re looking at this on your mobile device you’ll see a new drop down below your pages’ cover photo telling you what you’re current response ...

  • 15 June

    Google Discontinues Support for Google AdWords Editor Versions 10.6 & Older

    Google’s AdWords Editor is onto it’s 11th version now which was released in December 2014. However 6 months into 2015 there’s still a substantial amount of users utilizing version 10.x of the AdWords editor – and the backend difference between the two platforms is so different that it’s becoming rather inefficient to continue to manage and support both versions. As ...

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