There’s a bit of a global ban on cryptocurrency related advertisements right now. Google, Twitter, and Apple have all banned cryptocurrency ads across all of their platforms. Facebook did the same thing at the start of 2018 – however they always said there were plans to revisit this ban in the future. Luckily the future is now as Facebook have ...
Small tweaks can make big changes in your conversion rates. To make the most out of the traffic you’re getting to your eCommerce store, optimization is key. However with the variety of optimization tweaks and conversion plugins that exist in the eCommerce world today – It can get a bit overwhelming. So – I put together this list of 5 ...
Visual media goes a long way with Google My Business listings – with some businesses reporting that their photos produce the majority of their business listing views. A fact that only makes sense when you consider the importance that photos play when selecting a restaurant for a dinner date, a beauty salon for hair treatment, or a bed & breakfast ...
Wondering why your engagement-request posts are suddenly not performing the way they used to? In an algorithm update today – Facebook has announced that engagement-baiting posts will see a demotion in engagements and reach. This applies to posts that request likes or shares to enter a contest, votes on something, or mere requests to “LIKE this if you’re a fan”. ...
Ever since the Apple announcement featuring the augmented reality capabilities of the new iPhone X – I have not been able to stop thinking what this all means for the world of marketing. With Apple choosing to embrace augmented reality with the new iPhone X, there’s a big chance that other phone manufacturers will follow suit. That may very-well bring ...
Social media has become the easiest and most cost-effective way to promote your business. These days it is virtually impossible to survive in an ever-growing market without being present on social media channels. To be able to increase the visibility of your brand and boost awareness you need to engage your target audience and make them want to visit your ...
Google has been fighting an ongoing battle against payday loans for many years now. In-fact they even have an algorithm dedicated to fighting payday loans. Unfortunately the algorithm has went a bit off-track recently, and it took merchant cash advances down with it. As you can see in the screenshot below, a search for merchant cash advance no-longer brings up any ...
These days, as a brand or a small business, pull find yourself having to manage multiple social media accounts. Keeping those accounts organized and streamlined is important for the success of building your online presence. Here are three key elements you need to know when managing your social media accounts. Keep Your Online Profiles Consistent Keep the same brand name, ...
Snapchat has been hard at work trying to acquire new users and marketers to their platform. Alas based on the 2nd quarter reports, things are not going so well. Snapchat is showing a mere 4% growth in their active daily users – 173 million in total. That may not sound like a small number, but when you compare that with ...
Do you want to be able to provide new content promoting your business, and do it on a steady basis? Do you lack the marketing team necessary to power the campaign you have in mind? Do you need a way to ensure all your materials give across a consistent message? The solution for your organization may be to invest in ...
Instagram is a great social media tool, and it has continued to grow even while some social media networks have struggled. However, as most social media whizzes will tell you – generating content can be quiet a pain. Most people simply do not have the time to consistently develop new, creative, content. As such, making social media easier to work with ...
Getting the crowd to know the existence of a new business can be challenging, especially for Small-Medium Enterprises (SME’s) and Business Starters. The lack of proper study on the current trends and consideration on marketing networks can often place one’s business in the backseat. Ineffective marketing strategy has caused many financial losses to various different businesses in the form of ...
Back in November of 2016 Google began testing out a new chat feature for local businesses. Successfully letting businesses message their customers directly from a Google SERP. The initial test pilots must have resulted in some positive feedback because business messaging is now being rolled out for all businesses nationwide! To see if your business can use the new business ...
Snapchat has been working hard on developing new marketing tools for their platform. After-all with just 7% utilization across most online marketers – something had to be done. The introduction of OnDemand Geofilters was a great start, and now Snapchat has rolled out the ability to attach links to your snaps! Snapchat previously allowed only paid advertisers to utilize links ...
Analytics. Insights. However you want to call it – having the right data is crucial in making the right marketing decisions. Facebook knows this all too well, especially when a mere 42% of marketers feel like their Facebook efforts are working. As such the social network has announced the roll-out of several new metrics for Facebook Page Insights, which should ...
Even though Snapchat is considered to be the favorite social network for the young, the platform has not been seeing a whole lot of use by online marketers. According to a recent report by the Social Media Examiner, which is based on the replies of 5700 marketing professionals, Snapchat was used by a mere 7% of them in the first quarter of ...
Snapchat is extremely popular these days, with over 100 million users watching more than 6 billion Snapchat clips DAILY. With all those eyes, Snapchat geofilters have been a great way for businesses to obtain user-generated content and let their customers do the marketing work for them. In-fact when applied creatively, with some proper outside-the-box thinking, Snapchat geofilters can help you ...
More and more businesses are turning to PPC advertising these days, and that means that keyword research is more important than ever. Choosing the right set of keywords can be the difference between wasting your budget entirely and getting the most out of your Google AdWords campaign. To help out, WordStream has put together the following infographic showcasing the top ...
Facebook has been heavily focusing on video content for a while now. Recently they have started testing out letting pages utilize videos as their Facebook cover photo – which introduces some amazing new marketing opportunities. The new video cover starts to play as soon as a Facebook page loads, and works across desktop and mobile devices. Facebook hasn’t really made ...
The State of the Internet Trends Report for 2017 has been published, showcasing some pretty interesting information. Global smartphone growth is slowing, along with general Internet growth. Ad blocking is up to 18% for desktop users in USA and 24% in Canada. Voice search is up to 20% of mobile queries. China and India remain huge growth opportunities. 52% of AdWords ...