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Tag Archives: marketing

September, 2016

  • 2 September

    Google Rolls Out New Merchant Center

    Are you the webmaster of an eCommerce website/business? If so – you’ve probably heard of Google Merchant Center by now – and if not there is literally no better time to start using it than right now! Google Merchant Center is THE way to get your products and inventory listed within Google.com and other partner websites, and this week Google has ...

August, 2016

  • 24 August

    Build Your Brand Awareness With Facebook Advertising

    A major reason behind establishing an online presence for your business is brand awareness, and to help business owners build their brand awareness Facebook has began rolling out a brand new advertising objective specifically for brand awareness.  The new objective automatically optimizes your campaign towards reach and attention – focusing on reaching the largest number of people who spend a longer ...

July, 2016

  • 18 July

    Instagram Starts Rolling Out Business Profiles

    It seems that the rollout for Instagram Business Profiles has began today as several of my client businesses have been issued a notification to switch their Instagram accounts to a new business account. The initial notification should appear at the top of your profile page in a blue box, looking a bit like the following: However if you didn’t see ...

  • 18 July

    Google AdWords Gets Price Extensions

    Google has announced the rollout of price extensions for Google Adwords – a brand new ad extension that lets you showcase the price of your various products and services within your ads. Price extensions will currently show across multiple rows, featuring a different product/service on each row and showcasing it’s description and price. Price extensions can be used in conjunction with all other ...

June, 2016

  • 28 June

    Does the Nielsen F-Pattern Apply to Search Results?

    The Nielsen F-Pattern has been, for a long time, the standard belief of how the average person browses a website – and since it’s release in 2006 websites, search engines, and more have been built with the Nielsen F-Pattern in mind. However many things have changed since 2006 and the Internet has grown tremendously. Does the Nielsen F-Pattern still apply? ...

  • 23 June

    Major Changes To The Facebook Ad Text Rule

    Up till this point Facebook has always made use of the 20% text rule when it came to determining which images were allowed to be used for advertised posts. This meant that so long as your text did not cover more than 20% of your ad image – you were good to go! Well – not anymore. Rolling out as ...

  • 22 June

    Analyze Your Twitter Activity with Engage for iOS

    Want to really understand what your Twitter account is doing for your business? Want to get some cold hard data about your tweets activity? Check out Twitter Engage for iOS – a brand new app that lets anyone analyse their tweet activity. The app gives you a real-time view of your accounts Likes, Retweets, Mentions & Impressions – however there ...

  • 16 June

    Apple Is Launching Search Ads – Letting Developers Pay For Appstore Ranking

    The days of simply rolling something out the door and attracting attention from people is unfortunately long gone – and these days you need to find a way to get your new product or app to be seen by others. As such, when you launch a new mobile app you need a way to rank that app within it’s app ...

  • 15 June

    Instagram Is Finally Rolling Out Business Profiles & Tools

    Instagram is a great platform for business owners to take advantage of and market directly to their customers and followers – much like Facebook. However unlike Facebook Instagram never had business-centric options like business profiles and business-level analytics … until now. Instagram has announced, finally, the launch of Instagram business profiles, and business tools. First up – let’s talk about ...

  • 14 June

    Microsoft Bans Tech Support & Password Recovery Ads in Bing

    You know whats annoying? Scams. I hate them. You hate them. Microsoft also hates them – and since 175,000 Microsoft customers complained about tech support and password recovery ads leading to scams – Microsoft has decided to ban these ads entirely from Bing. A new change in their advertising policy bans any ads that provide tech support or password recovery services. The ...

  • 8 June

    Top 100 Most Expensive Google PPC Keywords

    Chris Lake, co-founder of Empirical Proof, recently data-mined a slew of data provided by SEMrush in an effort to find the most valuable terms in Google pay-per-click. He then compiled this data and formed a list of the top 100 most expensive Google Adwords keywords! Check it out below: Without much surprise, legal keywords dominated the list, making up 78% ...

May, 2016

  • 31 May

    Twitter Updates 140 Character Rules – Excludes Mentions & Retweets

    When Twitter first launched the 140 character rule fit the concept perfectly – letting users share brief and short, text based messages. However in an ever-evolving world that is obsessed with media content and visual stimulation, Twitter now shares photos, videos, polls, and so much more. As such the 140 character limit was starting to get in the way – ...

  • 4 May

    New Monetization Methods for Web Publishers In An Ad-Blocking Generation

    Most webmasters and online publishers hate ad-blocking – and rightfully so as it destroys one of the core monetization methods that keeps most of your favorite websites alive. That being said – users love ad-blockers, and there’s really only so much that can be done in regards to that. This means that websites will need a new form of monetization ...

March, 2016

  • 17 March

    Instagram Wants To Change The Way Your Feed Is Displayed

    The first major change to you’re Instagram feed is coming. Much in the style of Facebook, Instagram (owned by Facebook) is looking into changing the order in which we see posts in our IGfeeds. The concept being that we’re just not seeing the posts that we should be seeing. You may be surprised to learn that people miss on average ...

  • 12 March

    Facebook Live Videos Are Changing The News Feed Algorithm

    Back in early December, Facebook starting letting a small percentage of users within the U.S. stream live video from their phones directly to Facebook. This then expanded to all verified pages, and eventually all U.S. iPhone and Android users, and all business managers via the Facebook Pages Manager app. A new content format was not successfully created – and this ...

  • 1 March

    Use Social Media to Provide Better Customer Support & Increase Brand Visibility

    There are few things more annoying than needing customer support and having no way to quickly get it. Alas this is exactly the predicament I found myself in recently when I was placing an order via GrubHub one Friday night. I got my order in with no hiccups – everything seemed to be going as usual – however little did ...

February, 2016

  • 29 February

    Facebook Launches Canvas Ads – A New Fullscreen Mobile Experience

    With a plethora of mobile-only users on Facebook, and with mobile ads performing up to 5 times better than their desktop counterparts – Facebook has been hard at work at building an ideal mobile-only advertising platform that can bring together a cornucopia of display options. This week, Facebook introduced the world to Canvas, a new ad format offering what is basically ...

  • 22 February

    Google Begins Rolling Out Campaign Drafts and Experiments in AdWords

    Google has began rolling out Google AdWords Campaign Drafts & Experiments – a new suite of features intended to let advertisers test and measure changes to their campaigns with ease. Things essentially break down into two main features: Drafts – which let you prepare and review multiple campaign changes without actually implementing any live changes. Experiments – which let you ...

  • 16 February

    Infographic: Snapchat Stats For Marketers

    Snapchat is still a relatively new piece of technology in the marketing space, and while it has achieved immense popularity among it’s users in a rather short period of time – the marketing world is still piecing together the data and coming up with various marketing campaigns that can utilize Snapchat effectively. That said – MarketingProfs has put together a new ...

  • 4 February

    Facebook & Instagram Now Support 90 Day Advertising Campaigns

    Facebook has announced support for 90-day campaigns  – letting marketers run de-duped campaigns over a longer period of time. The new functionality is live already, and also extends to Instagram campaigns. Facebook says on its Marketing Partners website “When running longer campaign lengths, we suggest that you also utilize the frequency cap interval feature. Currently, if you do not break ...

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