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Tag Archives: marketing

September, 2015

  • 17 September

    Google+ Page Link & Reviews Removed From Google Search Results

    Google has been hard at work restructuring, rebranding, and basically taking things AWAY from Google+. As of this week Google has dropped the links that pointed to a businesses Google+ page, and they’ve dropped the reviews count from all Google search results. Searching for a business now provides a rather empty search result focusing on the website link and contact ...

  • 5 September

    Paid for Your Yelp Reviews? Yelp Might Blow Up Your Spot. 

    Yelp has always been against paid reviews, and considering the fact that their platform is intended to be a place where consumers can get honest reviews about the places they want to visit – it makes complete sense that they would be against anyone trying to “game” their system. Now you might bring up “well what about when Yelp hides ...

  • 3 September

    Creating & Using Instagram For My Business

    Instagram is a great marketing platform and chances are you’ve completely overlooked it when it comes to your business. Facebook and Twitter are a long existing staple in the marketing community – and because of that 93% of marketers are already using Facebook. However only about 36% use Instagram – and yet 68% of Instagram users interact with brands while ...

  • 2 September

    Infographic: 42% Of Us Check Our Emails In The Bathroom

    Since the concept of emails has been around for such a long time it’s common to think that it may be a dying piece of technology – especially with today’s smart watches, push notifications & all the various messengers available out there. Boy would you be wrong. Email is far from dead. In-fact a recent study from Adobe has shown ...

  • 1 September

    Facebook Hits 1 Billion Online Users in 24 Hours

    Right as August 2015 came to an end – Facebook reached a rather epic milestone and one that speaks volumes about why every business owner should be using Facebook in their businesses online presence campaign. On August 24th, 2015 Facebook had one billion people online. That’s 1 in 7 people on Earth that were using Facebook that one day! That’s ...

  • 1 September

    Google Chrome No Longer Displays Flash Ads

    Starting right meow, Google Chrome will no longer happily support Flash based AdWords advertisements – and as such will no longer show them. Like at all. To help designers along Google made a post on Google+ yesterday showcasing some methods to migrate their Flash based ads over to HTML5. If you’re big on using Flash for your PPC campaigns – ...

August, 2015

  • 24 August

    Facebook Sends More Referral Traffic Than Google

    I swear it feels like lately more and more news is rolling out that showcases how important Facebook is when it comes to attracting social traffic. According to the Parse.ly Quarterly Authority Report Facebook sends the majority of referral traffic when it comes to the top 100 news websites – totaling 38.3% of referral traffic, while Google ended up with 35.8%. By comparison, ...

  • 18 August

    Instagram No Longer Supports Custom Locations

    Last night Instagram rolled out a new update on iOS and Android devices (v7.4) which introduced a more detailed place search, allowing you to see trending places and search for posts at specific places. However they also took away something dear to most marketers on Instagram – custom locations. That’s right, Instagram no longer supports custom locations. In a help ...

  • 16 August

    Ad Blocking Is Killing Your Favorite Websites

    Websites that offer free resources, be it services or simply news, rely on advertising to stay alive. However a recent report from Adobe & PageFair shows that ad blocking will cost publishers nearly $22 billion throughout 2015, and $41.4 billion by 2016. As an avid Internet user I can understand how advertisements can be annoying – and frankly there are ...

  • 14 August

    Infographic: We Like 4,166,667 Posts Per Minute On Facebook

    DOMO, a business management platform in the cloud, has compiled an infographic showcasing how much Internet activity happens every minute across sites like Facebook, Twitter, Instagram, Amazon, Netflix, Snapchat, Vine, Uber, and more. The infographic embedded below shows some staggering info that says two things. There is absolutely no excuse for a business to NOT be utilizing the social networks ...

  • 11 August

    How Do You Start Your Small Businesses Online Presence

    I’ve put together several videos now where I urge business owners to make more use of social networks by communicating more with their customers and their fans – however without some sort of established online presence this is pretty hard to do. How are you going to tell your Facebook followers about your brand new drinks menu if you don’t ...

  • 3 August

    Almost 50% Of The Internet Population Visits Facebook Once A Month

    Facebook has released their Q2 2015 statistics, and apart from a 39% growth in revenue, there are some very interesting numbers in there that webmasters and marketers should take note of. First off 1.49 billion people access Facebook at least once a month, and considering that the global online population is currently estimated at 3 billion – that means that ...

July, 2015

  • 30 July

    YellowPages Launches ypPresence Starter To Help Small Businesses Manage Their Online Presence

    An online presence is one of the most important things for small businesses these days – unfortunately not everyone is comfortable dealing with creating dozens of profiles for their business and then consistently monitoring them all and updating their listings. YellowPages took note of this, and today unveiled ypPresence Starter – a $69/mo solution which allows you to create, manage, ...

  • 28 July

    Are You Making Use of Email Marketing For Your Business?

    Everyone sends me emails. People ask questions, and tons of businesses send over their promotions, sales, and news. However plenty of my local restaurants, bars, lounges, and small businesses send me absolutely nothing. In-fact I’m expected to go out of my way to figure out whats new with them – and frankly this doesn’t make any sense to me. Email ...

  • 21 July

    Bing Users Hold Alot of Purchasing Power

    Bing recently released a slew of data for their advertisers allowing them to get a glimpse at the Bing audience demographics. comScore compiled this data and came out with some extremely interesting facts: Bing users spend 22% more online than average Internet searchers One-third of the Bing Ads audience has a household income of $100,000 or more. 40 million retail searchers ...

  • 17 July

    Making Use Of User Generated Content

    UGC is a fairly common term among the marketing community; unfortunately there isn’t really a simple marketing 101 dictionary somewhere that the average business owner can pick up and learn what UGC is and how to make use of it. UGC stands for User Generated Content and if you’re not making use of this you’re probably spending way too much ...

  • 16 July

    Google Launches Buy It Now Button for Mobile Shoppers

    Google has announced the launch of a Buy It Now button for mobile shoppers in an effort to help improve the shopping and comparing process for users. Clicking on a Buy It Now listing will bring the shopper to a retailer-branded page provided by Google where they can easily and securely complete their checkout process using the payment credentials associated with ...

  • 13 July

    3 Core Basics to Social Media for Business Owners

    Unfortunately regardless how much information goes out there about social media there still seem to be a ton of business owners out there who completely avoid managing an online presence for their businesses just because they have absolutely no idea where to start. That’s where this video comes into play. Here I go over 3 core basics that any and all ...

  • 13 July

    Facebook Changes How Cost Per Click is Measured

    When it comes to running Facebook ads – you’re cost-per-click used to factor in actual engagements such as likes & shares across the Facebook network – however this doesn’t really help anyone’s ROI and personally it has bothered me since about 2012. Luckily Facebook has announced this week that they’ve changed how CPC is measured – taking comments, shares and ...

  • 8 July

    Microsoft Introduces Advanced Demographic Targeting for Bing Ads

    Bing has introduced much more in-depth demographic targeting options that Bing advertisers can now utilize. Advanced Targeting as Bing refers to it allows advertisers to segment their audience by age, gender, device type, and time of day. Your bids will then automatically adjust to ensure visibility when your audience is searching. US advertisers using Bing Ads are able to make ...

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