Home > Tag Archives: marketing (page 6)

Tag Archives: marketing

July, 2015

  • 8 July

    If You Build It They Will [NOT] Come

    This past July 4th I decided to stay in the city, and that spurred some severe annoyance before I discovered how many fireworks I can see from my rooftop. However well before I got to enjoy some beautiful less-than-legal firework shows from the top of my rooftop I had to eat – and that’s when I noticed something. Restaurant owners ...

  • 7 July

    Twitter Now Displays Your Birthday

    Twitter needs to be able to create better demographic breakdowns of their users, and as such they have introduced a new feature allowing Twitter users to enter and showcase their birthday on their Twitter profile. Now granted Twitter isn’t going to come out and say that they introduced this new feature to help improve their advertising capabilities – but this ...

  • 1 July

    Bing Taking Over Google’s Job at AOL

    In a rather surprising move Microsoft has decided to jump out of the digital ad sales market, signing a deal with AOL to take over Microsoft’s responsibility for sales of display, mobile and video ads across Microsoft properties in the markets of Brazil, Canada, France, Germany, Italy, Japan, Spain, United Kingdom and the United States. Over the past 10 years or so ...

June, 2015

  • 26 June

    Buffer Tells Us The Best Time To Send A Tweet

    Ever sat there wondering what is the best time to send out a tweet? Most of us who handle any type of marketing on Twitter have pondered the same thought before and finally someone did something about it. Buffer, a service that lets you share articles and links across multiple social media channels simultaneously, decided to study 4.8 million tweets ...

  • 24 June

    Facebook Wants Page Admins To Respond To Messages Faster

    While going through my morning routine and checking on the pages I manage I noticed a new feature below one of my Facebook pages’ cover photos listing how fast my page had answered past messages. If you’re looking at this on your mobile device you’ll see a new drop down below your pages’ cover photo telling you what you’re current response ...

  • 15 June

    Google Discontinues Support for Google AdWords Editor Versions 10.6 & Older

    Google’s AdWords Editor is onto it’s 11th version now which was released in December 2014. However 6 months into 2015 there’s still a substantial amount of users utilizing version 10.x of the AdWords editor – and the backend difference between the two platforms is so different that it’s becoming rather inefficient to continue to manage and support both versions. As ...

  • 12 June

    Request A Facebook Bluetooth Beacon For Your Business

    The assumption I made a few days back in my Facebook Beacon update video regarding the nearing launch of the Facebook Beacons has been confirmed as Facebook rolls out a dedicated page allowing page admins to see if any of their business pages are eligible for a Beacon right away, or request a Facebook Bluetooth Beacon for their business. Furthermore ...

  • 11 June

    iOS 9 Safari Browser Will Feature Ad Blocking

    According to a Nieman Lab report, Apple’s developer documentation for the new Safari browser features notice of content blocking extensions intended to offer a way to block various resources from a website. The direct quote from the documentation states: The new Safari release brings Content Blocking Safari Extensions to iOS. Content Blocking gives your extensions a fast and efficient way ...

  • 11 June

    Vine Launches A New Search Experience

    Twitter has been pretty focused lately on providing a better way to search through their social networks, attempting to expand the life-span of Tweets and Vines. The redesign of the Twitter.com homepage, and the new search experience that they still won’t show me on my @RapidPurple twitter account on my iPhone. Now they’ve moved their attention towards the Vine mobile ...

  • 10 June

    A Closer Look At Place Tips & The Facebook Bluetooth Beacon

    Back in May I got my first look at the Facebook Bluetooth Beacon – and since then I have had several of them setup at various locations and have slowly been testing them out. While I was doing that – it seems more and more business owners and marketers out there were invited to try out the Facebook Beacon program ...

  • 6 June

    Facebook Brings Critic Reviews to Restaurant Facebook Pages

    In what seems like a direct attack towards Yelp – Facebook has partnered with various foodie publications such as Bon Appétit, Condé Nast Traveler, Eater.com and Grub Street to pull in restaurant reviews and display them within search results for restaurants. The new program will showcase professional reviews and user reviews which combine reviews from your Facebook friends and general Facebook ...

May, 2015

  • 22 May

    Google Expands Product List Ads to YouTube

    Google has announced that it’s extending product listing ads to YouTube via TrueView for Shopping – a brand new ad format that lets advertisers run product ads within related-content videos. According to a report that Google released last month – how-to searches have seen a 70% increase with over a hundred million hours of such content having been watched in ...

  • 19 May

    Twitter Has Quite The Decision To Make – Do They Do A Porn Purge Or Not?

    Advertisers have caused quiet the stir regarding all the adult material on the Twitter network and the worry about their marketing content appearing next to or near porn-related posts. In-fact many companies have stopped their Twitter advertising campaigns due to this, such as global TV & data company Nielsen. What’s the solution? One solution proposed by analyst Robert Peck is to ...

  • 19 May

    USPS Wants To Bridge Direct Mail & Digital Marketing

    A-lot of us tend to overlook snail mail these days considering how technology-oriented we are these days. Our notifications come to our phones, directly to our desktops, to our emails. Letters and physical mail is generally reserved for online shopping these days – and the USPS seems to be extremely aware of all of this. As such they have started ...

  • 14 May

    Facebook Offers It’s Own Search Engine to Find Links to Share

    Sharing links on Facebook for mobile users was always rather annoying. You had to either copy paste the link from your browser; or utilize the Copy Link function when you’re browsing something within the Facebook browser window. Then you write a new post; paste the link in, and finally share it. Facebook is looking to change all of that as ...

  • 5 May

    First Look at Facebook’s 2015 Bluetooth Beacon

    Those of you that follow on Facebook & Instagram may already know that a handful of businesses I work with have been selected to test out the Facebook Bluetooth Beacon – a new program designed to showcase relevant information and tips about the places you walk by everyday. I decided to put together a quick unboxing video to showcase what ...

  • 4 May

    Facebook Working On Letting Publishers Post Entire Articles

    Facebook’s recent focus on balancing their newsfeed algorithm suddenly makes sense as the Wall Street Journal breaks the news regarding Instant Articles – making news publishers content available in its entirety right on Facebook. Instant Articles could potentially launch as early as this month, and according to the Wall Street Journal report, Facebook has offered to change its customary revenue-sharing ...

  • 1 May

    Facebook To Launch Live Chat Support for Small Business Advertisers

    Looking to dive into the world of Facebook advertising for your own small business but have no clue where to start? In the past you were left contacting outside ad-specialists like myself, or reading through various blogs and help articles to get the answers you needed – however Facebook is determined to change that by launching online chat support. Through ...

April, 2015

  • 30 April

    Adobe & Microsoft Team Up For An Integrated Marketing Solution

    I feel like we’re talking about new partnerships here all day today. Google & Twitter, Google & Apple, and now Adobe & Microsoft who announced the integration of Adobe’s Marketing Cloud Solutions with Microsoft’s Dynamics CRM. The partnership will offer businesses an integrated CRM-marketing solution across a range of industry segments including financial services, travel and leisure. It’s aimed at helping ...

  • 13 April

    Can We Stop Hating On Google Please?

    The webmaster community has quiet the love/hate relationship going on with Google. Unfortunately I think alot of the blame we throw on Google is quiet undeserved. I can understand, to a point, why so many webmasters can get upset with Google – however I also can see how many of the times everyone is putting the blame on Google they ...

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