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Tag Archives: marketing

April, 2015

  • 2 April

    Twitter Introduces Curator Tool to Help Find & Display Content

    When it comes to using Twitter for business or marketing purposes – sharing just the right content at just the right moment is absolutely key. A hot Twitter topic can gain tremendous popularity within mere minutes and be forgotten about an hour later. Keeping up with all of that content at such a fast pace used to be quiet the ...

March, 2015

  • 20 March

    Save Some Time, Connect Your Facebook & Twitter Pages!

    As a business owner managing all of your social media accounts is crucial – alas time consuming. So I wanted to put together this quick video to showcase how you can save some time by connecting your Facebook & Twitter pages together – thus allowing you to post in two places at the same time! Now there are a few ...

  • 16 March

    How To Deal With Negative Reviews?!

    Negative reviews SUCK! We all know this. We hate getting them and the majority of us don’t enjoy writing them. However as a business owner, how do we deal with them? Do we ignore them? Do we respond to them all? Do we take it personally? In the latest video release over on our YouTube channel I dig into some methods that ...

  • 16 March

    Facebook To Tell Marketers Data About What Your Posting

    With all the work these last couple weeks in bringing the new version of Rapid Purple to beta I somehow managed to overlook a news release from Facebook introducing topic data to marketers. For those of you unfamiliar with the term, topic data is essentially exactly what it sounds like. Data about a specific topic. What demographic is discussing a specific ...

  • 6 March

    Facebook Page Owners Your Like Count Is Going to Change

    Facebook announced last night an upcoming change to Facebook Page’s like counts as they work on removing memorialized and voluntarily deactivated accounts. Over the next few weeks don’t be alarmed if you see a decrease in the number of Page likes you have – since any of the likes that have been removed were already inactive members who weren’t interacting ...

  • 5 March

    Understanding Online Reviews as a Business Owner

    Customer reviews are absolutely crucial when it comes to developing an online presence for your business – alas it’s an area that many business owners shy away from for a variety of reasons. Some simply do not believe in the importance of online reviews; others don’t know how to properly respond to their reviews or where to even look for ...

February, 2015

  • 26 February

    Facebook Launches Dedicated App For Advertisers

    Facebook always let you manage ads in some way via their existing applications – however with two million active advertisers now Facebook has decided to go ahead and launch a brand new app dedicated to advertisers which should make it easier to manage ads on the go. Using the app, marketers can: Track ad performance Edit existing ads Edit ad budgets ...

  • 3 February

    Men – Pinterest Wants You!

    Since day 1 Pinterest’s user base has been predominantly female and this worked for a while, however now Pinterest is looking to expand its search functionality to showcase more topics that they believe will appeal to men. That being said Pinterest has quiet the challenge ahead of them, since according to a comScore survey of Pinterest’s user base, approximately 71 percent of ...

  • 2 February

    Pinning Posts in Facebook, Twitter, and Google Plus

    Now that pretty much all the top social networks support pinned/featured posts in one way or another I wanted to make the following walk-through video to show you how to utilize pinned posts on your Facebook pages, Twitter profiles and Google+ Pages. Furthermore we’ll touch base on when these pinned posts reset and what happens to them once they do ...

January, 2015

  • 29 January

    4 Basic Yet Critical Social Media Tactics

    In another video release on the Rapid Purple channel I go over 4 basic yet extremely important social media tactics that unfortunately get overlooked way too often when new webmasters and business owners kick off their social media marketing campaigns. This is post #1 of 16 in the series “Tips & Tricks for Creating & Managing a Businesses Online Presence” This series ...

  • 14 January

    Facebook Reports Video Content On The Rise

    Facebook recently made a post reflecting on some of the statistics of videos posted and played on Facebook. There’s some great information here for all marketers so I wanted to quickly summarize their post and bring attention to a few key things. Firstly – there are significantly more videos being created and shared now than ever. Facebook states “In just ...

  • 9 January

    FTC Closes Investigation Into Yelp’s Business Practices

    Working hand in hand with a plethora of small businesses on a daily basis I have heard both sides of the Yelp experience. There are business owners who swear by it, and business owners who swear AT it. Fact is there’s always been some questions regarding the way Yelp treats non-advertisers and how they handle the reviews posted for those ...

  • 8 January

    Attention Advertisers: New Bing Policy Disallows Phone Numbers in Plain Text

    In a recent blog post Albert Wang, a global policy manager with Bing Ads, announced that as of now plain text phone numbers will no longer be supported as plain text entries within Bing advertisements...

  • 5 January

    Yahoo Directory Redirects to Yahoo Small Business Directory

    Back in the fall of 2014 I had written to let you know about Yahoo’s decision to shut down the classic Yahoo directory. Well December 31st was the last day for the Yahoo Directory as we know it – and today the old URL now redirects to the Yahoo Small Business Directory. Some of the relevant category links from the ...

December, 2014

  • 18 December

    Google Adwords Introduces Countdown Ad Widget Right On-Time for the Holidays

    Earlier this week Google announced a brand new ad widget which allows you to place a dynamic countdown into your Google Adwords ads. This includes the ability to set the following features within your ad copy: the number of days, hours, or minutes left to ship their holiday presents in time daily discounts or promotions for your hottest deals most-up-to date ...

  • 9 December

    Business Tips for the Holidays from Google

    Jade Wang, a member of the Google Business Help team, made a new post over at the Google Business Help forums with a set of tips for businesses to make the most of the holiday season. There’s some good tips in here and I thought it would be appropriate to share them here: Got special holiday hours? Let your customers ...

November, 2014

  • 20 November

    Google Launches New Features to Improve Online Shopping Campaigns

    With Thanksgiving right around the corner, and Christmas and New Years coming up soon after Google wants to make sure their eCommerce advertisers can make the most of the holiday season through their shopping campaigns. As such they have introduced a slew of new features specifically designed to help users boost their marketing campaigns. First up is a brand new auction ...

  • 19 November

    Links Finally Return to Twitter Direct Messages

    For quite a while now Twitter users have been unable to send links to fellow followers via direct messages. Fast forward over a year and Twitter has finally returned the feature to their private messaging system allowing everyone to send links to their followers and friends. At the time that links were first removed from Twitter it was all because of ...

  • 19 November

    Facebook Looking to Reduce Promotional Content in Newsfeed

    tarting in January of 2015 Facebook is looking to rework how often promotional content from Pages you follow will appear in your newsfeed. It seems Facebook asked a few hundred thousand ...

  • 17 November

    40% Off on Yahoo LocalWorks

    Yahoo launched LocalWorks back in 2013, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. Through a partnership with Yext, Yahoo LocalWorks is designed to help companies easily update their online listings across more than 50 online platforms designed to reach 150 million local searchers, according to Tom Byun, VP, ...

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