Search Engine Optimization is one of the most important tasks that any business can undertake. Called SEO for short, optimization means making your website attractive for search engines. Search engines are designed with a very specific purpose: they want to find content that is relevant and beneficial to their users. Your goal then is to make your website, blog posts, ...
Google got hit with one of the largest fines in corporate history with the European Union demanding 2.42 billion euro (2.7 billion dollars). So what’s the cause? Google has been favoring its own “Google Shopping” service over other similar services, a practice which the EU has determined to be anti-competitive. These services allow users to quickly and easily find a ...
Those of you who follow me on Facebook probably saw my post a few days ago talking about the effects that voice search is having on the world of SEO. Fact is that voice search popularity is steadily increasing. Even Forbes has stated that 2017 is the year of voice search. As such you can be sure that the SEO ...
The State of the Internet Trends Report for 2017 has been published, showcasing some pretty interesting information. Global smartphone growth is slowing, along with general Internet growth. Ad blocking is up to 18% for desktop users in USA and 24% in Canada. Voice search is up to 20% of mobile queries. China and India remain huge growth opportunities. 52% of AdWords ...
Search engine optimization is vital for essentially every web page and website. While SEO is often treated like “rocket science”, and indeed there is a lot of expertise that goes into it, there are also steps that anyone can take to improve their search engine ranking. That’s why we put together this quick SEO checklist so you can audit your ...
When it comes to writing content for websites, writers often fall into two different camps: those who focus on Search Engine Optimization (SEO) and those who focus on in-bound content. Let’s be clear, both strategies are very important. SEO is vital for driving traffic to your website. Without optimizing your website for search engines, you’ll have to rely on intensive ...
Way back in 2014 Google announced the SSL ranking boost which gave a small ranking boost to all websites who switched over to HTTPS instead of HTTP. Since then talk about the SSL ranking boost has never really subsided – with people constantly looking to SSL as a quick way to increase their website rankings, and others constantly looking for ...
The SEO community frequently talks about domain name age and debates it’s importance within the Google algorithm. As such it was inevitable that someone would finally ask John Mueller for an official answer, and John responded with his usual detailed reply: “no“. @_newsbulletin @methode no — John ?.o(???)o.? (@JohnMu) April 12, 2017 Check out more SEO confirmations from Google here.
Remember the days when you would utilize various online services to submit your website to search engines? Thankfully this isn’t really required anymore and in-fact Google has made it easier than ever to submit your URL to them. Simply run a search for “submit to Google“, or anything similar. You will then be be shown a simple submission form at the ...
The Internet is an immensely competitive place, and when it comes to Search Engines, the competition can be flat out fierce. Everyone wants to be at the top of Google and other search engines. It’s not an ego thing, it’s all about the cash money. As such, websites and companies are willing to invest huge sums into their SEO efforts. ...
It’s always great to hear a confirmation from Google that helps showcase a positive ranking signal – and Gary Illyes latest tweet essentially gives us just that: DYK quality comments can be a signal of a healthy website? pic.twitter.com/Yugh9AhBWz — Gary Illyes ?( ? )? (@methode) March 10, 2017 Comments on a blog have always seemed to help a website ...
The SEO community has long known that URL fragments such as http://www.example.com/page.html#something cannot be properly crawled by Google. As such Googlebot will only see page.html, regardless of what content may be dynamically displayed via Ajax as part of the #something fragment. This was confirmed by Google’s John Mueller via a Twitter post early this morning: @ryansiddle No. I'd recommend moving away ...
Google’s PageRank came about, as we know it anyway, has been around for almost two decades – and Google’s Gary Illyes recently reminded us that it’s still very much alive. In a “DidYouKnow” tweet he states “DYK that after 18 years we’re still using PageRank (and 100s of other signals) in ranking?“. Check out the tweet below: DYK that after 18 ...
If you haven’t been paying much attention to DuckDuckGo as a webmaster – now is THE time to start. According to the latest statistics – DuckDuckGo has had 4 billion searches in 2016, and these numbers are set to only go up throughout 2017. In fact on January 10th of 2017 DuckDuckGo served up 14 million searches! Some all around awesome ...
Google and Bing both announced today that they have raised the file size limits on their sitemaps from 10mb up to 50mb. The 50,000 URL limit hasn’t changed however. Here is an excerpt directly from the Sitemap.org protocol: You can provide multiple Sitemap files, but each Sitemap file that you provide must have no more than 50,000 URLs and must ...
Google has rolled out a brand new pilot program letting local businesses chat directly with their customers straight from their search result listing. Go look at your Google My Business dashboard right now, and imagine all of those people who were viewing your business on Google every month had the opportunity to chat with you. If this pilot goes well and ...
For those of us old-timers on the web – we may feel weary about creating file or directory names with spaces in them. See back in the days of Netscape Navigator and the early days of Internet Explorer – spaces were treated by browsers and servers as the end of a URL. So something like http://www.somewhere.com/my directory/some page.html ends up ...
Google’s John Mueller confirmed on Twitter that AMP pages do not require an XML sitemap to be picked up by Google. Simply making use of the rel=amphtml link is all that Google needs to find your AMP pages. @Kfowler325 @Kfowler325 No need for sitemaps for AMP pages — the rel=amphtml link is enough for us. — John Mueller (@JohnMu) October 13, ...
Now that Google search results are fully AMP powered – blog owners will want to make sure they run valid AMP pages for their latest posts if they wish to obtain the display boost given to AMP-powered pages on mobile devices. To help all the new webmasters make sure their AMP pages are utilizing the proper structure and code Google ...
Google has finally updated Penguin, the algorithm responsible for penalizing sites using spammy or black hat techniques in an attempt to game the system. The new update, deemed Penguin 4.0, brings with it a series of important changes. The most prominent one being that Penguin is now a real-time algorithm – meaning you no longer have to wait for Penguin to recrawl your ...