Home > Tag Archives: social media

Tag Archives: social media

June, 2017

  • 15 June

    Facebook Is Rolling Out Video Covers Instead of Photo Covers

    Facebook has been heavily focusing on video content for a while now. Recently they have started testing out letting pages utilize videos as their Facebook cover photo – which introduces some amazing new marketing opportunities. The new video cover starts to play as soon as a Facebook page loads, and works across desktop and mobile devices. Facebook hasn’t really made ...

  • 6 June

    Internet Trends 2017 Report Shows Slowing Internet Growth

    The State of the Internet Trends Report for 2017 has been published, showcasing some pretty interesting information. Global smartphone growth is slowing, along with general Internet growth. Ad blocking is up to 18% for desktop users in USA and 24% in Canada. Voice search is up to 20% of mobile queries. China and India remain huge growth opportunities. 52% of AdWords ...

May, 2017

  • 25 May

    News Is About To Become An Even Bigger Part of Your Facebook Newsfeed

    News is hitting Facebook in a major way. The social network just announced the roll out of several design changes meant to showcase trending news in more prominent ways. Even more than that – the new changes now let multiple publishers be showcased for a trending topic! The results page for a trending topic (the page you land on after clicking ...

  • 17 May

    Instagram Pods: What Are They & How Do You Join One

    Instagram pods, or insta pods, are becoming all the craze now that Instagram has changed the order in which they display posts. Instead of showing posts in a chronological order like in the past, Instagram now utilizes a proprietary algorithm to try to determine which posts you would rather see. This has caused quite a commotion in the social media ...

  • 1 May

    LinkedIn Matched Audiences Lets You Easily Run Targeted Remarketing Campaigns

    If you run a B2B business then marketing on LinkedIn is extremely important for you. You want to make sure other business owners see your services – and there’s no better place to do that than on a social media platform made specifically for business owners and professionals. Plus you can now setup remarketing campaigns to target people you already ...

April, 2017

  • 30 April

    Facebook Pixel Can Now Track Website Actions & Form Submission Data

    The Facebook Pixel just got a huge upgrade – and this is BIG news for marketers. Facebook Pixel makes up Facebook’s own tracking system which helps to track conversions, run re-targeting campaigns, and optimize your advertising campaign budgets. The recent update lets the Pixel also track website actions, such as form submissions, and also collect the data submitted in those forms. ...

  • 25 April

    Infographic: Guide To Social Media Image Sizes [2017]

    Making a new cover photo for Facebook? Want to redesign your Google+ profile? Then you need an updated infographic showing you the latest image sizes – and luckily the good folks over at MakeAWebsiteHub.com have created a new graphic, fresh for 2017, featuring all the social media image sizes you might need! Check it out below, and if you’re curious ...

  • 25 April

    Instagram Goes to War on Fake Accounts – Shuts Down Instagress

    No social network likes fake accounts. Facebook is constantly purging them from their databases, with 30k of them being deleted just last week. The move was sure to expand to Instagram eventually where bots and third-party providers have been happily offering fake comments, likes, and followers, for a very long time. In-fact, a study from 2015 which examined over 10 million ...

  • 19 April

    Facebook Deletes 30,000+ Fake Accounts

    Following a recent clean-up effort by Facebook the company has announced that they have identified and removed some 30,000 fake accounts from their networks. I’ve always said that buying fake likes and followers doesn’t really work – and this is the best proof of that. Facebook is constantly adapting their algorithms to enhance their ability to detect fake accounts – ...

  • 15 April

    Infographic: A Guide To Social Media Customer Care

    These days customer support via social media is more popular than ever – and if as a business owner you’re still not totally convinced I recommend you read my original article from 2016 about how social media rescued my ongoing relationship with two different brands thanks to social media customer support. As social media customer support evolves and continues to ...

  • 12 April

    Instagram Makes it Easier for Users to Contact Businesses

    Ever since Instagram rolled out business profiles back in 2016 they’ve been steadily improving them to ensure that business owners can truly get the most from their business profiles. The most recent change aims to simplify the process a user goes through to contact a business by placing buttons to Call, Email, or get Directions below the main profile header. ...

March, 2017

  • 29 March

    Twitter Plans To Sell Pre-Roll Ads on Periscope

    I recently pointed out that Twitter’s growth is severely behind their competition, both with their user base growth and financially. As such Twitter needs to step things up, and the new plan to help generate some revenue is to start selling pre-roll ads on Periscope videos. Pre-roll ads are shown right before the start of a video, much like YouTube ...

February, 2017

  • 28 February

    Love Conquers Like When It Comes To Facebook Reactions

    Remember when Facebook first introduced the new reaction emoji buttons to supplement the original ?? Turns out Facebook wants to use those reactions to gauge what topics should be displayed within your personal newsfeed. For example reacting with ??, ?, or ? emojis signifies that you feel strongly about a specific topic, more strongly than if you were to simply give ...

  • 28 February

    Facebook Videos Being Monetized With Ads

    Facebook videos are extremely popular, extremely. By the end of 2016 Facebook users were watching 100 million hours of videos every single day! With this popularity it only made sense for Facebook to monetize their videos. What Facebook decided to do was integrate ads 20 seconds into their videos, and then share the revenues with their publishers. Currently the breakdown ...

  • 24 February

    Customer Service on Twitter Just Got More Personal

    Twitter is well aware of how popular their platform is for customer service. As such they have launched a new feature allowing customer service agents on Twitter to include their names and profile pictures inside Direct Messages. This gives the entire customer service interaction via Twitter a more personal approach. According to an internal Twitter study 77% of people are ...

  • 22 February

    You’re Doing It Wrong: Social Media Happens Every Day

    When I consult small business owners on their online marketing I often get asked the same question: “what am I doing wrong?” – which has led me to start up a new post-series which dissects the various different “You’re Doing It Wrong” situations and their answers. To kick things off we will focus what is probably the #1 mistake that ...

  • 14 February

    Facebook Videos Will Soon Auto-Play With Sound

    Remember when it was a big deal that Facebook started auto-playing videos as you scrolled by them in your newsfeed? Facebook recently finished up testing auto-playing sound along with those videos – and apparently decided it was a good idea. So, coming soon, everyone gets auto-playing sound along with their auto-playing videos! People are watching and sharing more video on ...

  • 14 February

    Twitter Growth Is Severly Behind It’s Competition

    Twitter has many problems these days – and growth is one of the major ones. Over the course of  a 2 year span (2015 – 2016) Twitter has gained only 31 million active monthly users. A recent study showed Instagram gaining 300 million and Facebook gaining 467 million during the same year. Check out the full comparison below which sadly ...

January, 2017

  • 26 January

    Buying Fake Twitter Followers Doesn’t Help Your Business

    Reports have been going around that up to 500,000 fake Twitter profiles have recently been discovered by researchers – which frankly doesn’t come as much of a surprise to me. While Twitter may have strict policies in place regarding the use and creation of fake accounts – places like Fiverr are still full of gigs offering hundreds of Twitter followers ...

  • 6 January

    Vine Becomes Vine Camera

    Back in October we heard about the official discontinuation of the Vine app – at least as we knew it. Until now everyone figured the Vine app would no longer serve a purpose at all – turning into just another app that gets deleted from your device (unless you still haven’t downloaded the Vines you wish to save). Turns out ...

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