Home > Tag Archives: social media

Tag Archives: social media

April, 2017

  • 30 April

    Facebook Pixel Can Now Track Website Actions & Form Submission Data

    The Facebook Pixel just got a huge upgrade – and this is BIG news for marketers. Facebook Pixel makes up Facebook’s own tracking system which helps to track conversions, run re-targeting campaigns, and optimize your advertising campaign budgets. The recent update lets the Pixel also track website actions, such as form submissions, and also collect the data submitted in those forms. ...

  • 25 April

    Infographic: Guide To Social Media Image Sizes [2017]

    Making a new cover photo for Facebook? Want to redesign your Google+ profile? Then you need an updated infographic showing you the latest image sizes – and luckily the good folks over at MakeAWebsiteHub.com have created a new graphic, fresh for 2017, featuring all the social media image sizes you might need! Check it out below, and if you’re curious ...

  • 25 April

    Instagram Goes to War on Fake Accounts – Shuts Down Instagress

    No social network likes fake accounts. Facebook is constantly purging them from their databases, with 30k of them being deleted just last week. The move was sure to expand to Instagram eventually where bots and third-party providers have been happily offering fake comments, likes, and followers, for a very long time. In-fact, a study from 2015 which examined over 10 million ...

  • 19 April

    Facebook Deletes 30,000+ Fake Accounts

    Following a recent clean-up effort by Facebook the company has announced that they have identified and removed some 30,000 fake accounts from their networks. I’ve always said that buying fake likes and followers doesn’t really work – and this is the best proof of that. Facebook is constantly adapting their algorithms to enhance their ability to detect fake accounts – ...

  • 15 April

    Infographic: A Guide To Social Media Customer Care

    These days customer support via social media is more popular than ever – and if as a business owner you’re still not totally convinced I recommend you read my original article from 2016 about how social media rescued my ongoing relationship with two different brands thanks to social media customer support. As social media customer support evolves and continues to ...

  • 12 April

    Instagram Makes it Easier for Users to Contact Businesses

    Ever since Instagram rolled out business profiles back in 2016 they’ve been steadily improving them to ensure that business owners can truly get the most from their business profiles. The most recent change aims to simplify the process a user goes through to contact a business by placing buttons to Call, Email, or get Directions below the main profile header. ...

March, 2017

  • 29 March

    Twitter Plans To Sell Pre-Roll Ads on Periscope

    I recently pointed out that Twitter’s growth is severely behind their competition, both with their user base growth and financially. As such Twitter needs to step things up, and the new plan to help generate some revenue is to start selling pre-roll ads on Periscope videos. Pre-roll ads are shown right before the start of a video, much like YouTube ...

February, 2017

  • 28 February

    Love Conquers Like When It Comes To Facebook Reactions

    Remember when Facebook first introduced the new reaction emoji buttons to supplement the original ?? Turns out Facebook wants to use those reactions to gauge what topics should be displayed within your personal newsfeed. For example reacting with ??, ?, or ? emojis signifies that you feel strongly about a specific topic, more strongly than if you were to simply give ...

  • 28 February

    Facebook Videos Being Monetized With Ads

    Facebook videos are extremely popular, extremely. By the end of 2016 Facebook users were watching 100 million hours of videos every single day! With this popularity it only made sense for Facebook to monetize their videos. What Facebook decided to do was integrate ads 20 seconds into their videos, and then share the revenues with their publishers. Currently the breakdown ...

  • 24 February

    Customer Service on Twitter Just Got More Personal

    Twitter is well aware of how popular their platform is for customer service. As such they have launched a new feature allowing customer service agents on Twitter to include their names and profile pictures inside Direct Messages. This gives the entire customer service interaction via Twitter a more personal approach. According to an internal Twitter study 77% of people are ...

  • 22 February

    You’re Doing It Wrong: Social Media Happens Every Day

    When I consult small business owners on their online marketing I often get asked the same question: “what am I doing wrong?” – which has led me to start up a new post-series which dissects the various different “You’re Doing It Wrong” situations and their answers. To kick things off we will focus what is probably the #1 mistake that ...

  • 14 February

    Facebook Videos Will Soon Auto-Play With Sound

    Remember when it was a big deal that Facebook started auto-playing videos as you scrolled by them in your newsfeed? Facebook recently finished up testing auto-playing sound along with those videos – and apparently decided it was a good idea. So, coming soon, everyone gets auto-playing sound along with their auto-playing videos! People are watching and sharing more video on ...

  • 14 February

    Twitter Growth Is Severly Behind It’s Competition

    Twitter has many problems these days – and growth is one of the major ones. Over the course of  a 2 year span (2015 – 2016) Twitter has gained only 31 million active monthly users. A recent study showed Instagram gaining 300 million and Facebook gaining 467 million during the same year. Check out the full comparison below which sadly ...

January, 2017

  • 26 January

    Buying Fake Twitter Followers Doesn’t Help Your Business

    Reports have been going around that up to 500,000 fake Twitter profiles have recently been discovered by researchers – which frankly doesn’t come as much of a surprise to me. While Twitter may have strict policies in place regarding the use and creation of fake accounts – places like Fiverr are still full of gigs offering hundreds of Twitter followers ...

  • 6 January

    Vine Becomes Vine Camera

    Back in October we heard about the official discontinuation of the Vine app – at least as we knew it. Until now everyone figured the Vine app would no longer serve a purpose at all – turning into just another app that gets deleted from your device (unless you still haven’t downloaded the Vines you wish to save). Turns out ...

November, 2016

  • 18 November

    Facebook Introduces New Post Types

    One of the most common mistakes business owners make with their Facebook pages is posting the same type of content over and over again. Nobody wants to be bombarded with the same style of promotional messages all the time – and Facebook wants to help you make new posts by offering an easy way to create them! Over the course ...

October, 2016

  • 28 October

    Do It For The Vine, One Last Time

    If you think it’s been a while since you’ve heard about any updates or changes to the Vine platform – you’d be right. Twitter has sat rather stagnant with Vine for a long time now, and as such when the official announcement regarding the closing of Vine came out yesterday – there wasn’t much surprise. Since 2013, millions of people ...

  • 28 October

    4 Ways to Improve Your Online Presence [For Free] As A Small Business Owner

    As a small business owner money is often tight, especially in today’s economy; and proper organic SEO campaigns & ongoing organic marketing campaigns are usually outside of the budget for most. However there is quite alot you can do yourself to help improve the online presence of your business and start creating interactions from your customers. Create Online Listings For Your ...

August, 2016

  • 26 August

    Twitter Launches A New Embeddable Message Button For Your Website

    Twitter has rolled out a brand new website button which, when embedded, allows anyone to send you a direct message via Twitter directly from your website … kind of. The new button can be accessed here under Twitter Buttons, and all it requires is your profile URL or @username, and your user ID – which means you have to leave the page, ...

July, 2016

  • 21 July

    Facebook Starts Roll Out of New Business Pages Design

    While everyone is focused on the first successful test flight of Aquila, the solar airplane Facebook designed to bring internet access to people living in remote locations – Facebook was busy beginning the roll-out of a brand new design for business pages – offering a much more open look and feel, and finally letting page managers use the entire real estate provided ...

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