Facebook is constantly rolling out new teaks to their news feed algorithm – and it seems that every-time one of these Facebook news feed updates comes out – business owners suffer. This last week yet another update was announced via a post by Mark Zuckerberg himself where he talks about Facebook’s move to “helping you find relevant content” by moving ...
Wondering why your engagement-request posts are suddenly not performing the way they used to? In an algorithm update today – Facebook has announced that engagement-baiting posts will see a demotion in engagements and reach. This applies to posts that request likes or shares to enter a contest, votes on something, or mere requests to “LIKE this if you’re a fan”. ...
Social media has become the easiest and most cost-effective way to promote your business. These days it is virtually impossible to survive in an ever-growing market without being present on social media channels. To be able to increase the visibility of your brand and boost awareness you need to engage your target audience and make them want to visit your ...
These days, as a brand or a small business, pull find yourself having to manage multiple social media accounts. Keeping those accounts organized and streamlined is important for the success of building your online presence. Here are three key elements you need to know when managing your social media accounts. Keep Your Online Profiles Consistent Keep the same brand name, ...
Snapchat has been hard at work trying to acquire new users and marketers to their platform. Alas based on the 2nd quarter reports, things are not going so well. Snapchat is showing a mere 4% growth in their active daily users – 173 million in total. That may not sound like a small number, but when you compare that with ...
The internet has been focused on load times and website speed for a long time now, and now Facebook is joining the bandwagon. In their latest newsroom post the social media giant announced yet another Facebook News Feed update which will focus on showing links to faster loading pages first. With this update, we’ll soon take into account the estimated ...
Getting the crowd to know the existence of a new business can be challenging, especially for Small-Medium Enterprises (SME’s) and Business Starters. The lack of proper study on the current trends and consideration on marketing networks can often place one’s business in the backseat. Ineffective marketing strategy has caused many financial losses to various different businesses in the form of ...
Snapchat has been working hard on developing new marketing tools for their platform. After-all with just 7% utilization across most online marketers – something had to be done. The introduction of OnDemand Geofilters was a great start, and now Snapchat has rolled out the ability to attach links to your snaps! Snapchat previously allowed only paid advertisers to utilize links ...
Analytics. Insights. However you want to call it – having the right data is crucial in making the right marketing decisions. Facebook knows this all too well, especially when a mere 42% of marketers feel like their Facebook efforts are working. As such the social network has announced the roll-out of several new metrics for Facebook Page Insights, which should ...
Even though Snapchat is considered to be the favorite social network for the young, the platform has not been seeing a whole lot of use by online marketers. According to a recent report by the Social Media Examiner, which is based on the replies of 5700 marketing professionals, Snapchat was used by a mere 7% of them in the first quarter of ...
Snapchat is extremely popular these days, with over 100 million users watching more than 6 billion Snapchat clips DAILY. With all those eyes, Snapchat geofilters have been a great way for businesses to obtain user-generated content and let their customers do the marketing work for them. In-fact when applied creatively, with some proper outside-the-box thinking, Snapchat geofilters can help you ...
Earlier this morning Facebook hit a huge milestone. 2 billion active monthly users. 2 BILLION. 800 million of those people like something, and over 175 million people love something, daily. That’s a lot of activity, and yet another supporting point in why social media is so important for businesses. The growth is significant – considering that back in July of 2016 ...
Facebook has been heavily focusing on video content for a while now. Recently they have started testing out letting pages utilize videos as their Facebook cover photo – which introduces some amazing new marketing opportunities. The new video cover starts to play as soon as a Facebook page loads, and works across desktop and mobile devices. Facebook hasn’t really made ...
The State of the Internet Trends Report for 2017 has been published, showcasing some pretty interesting information. Global smartphone growth is slowing, along with general Internet growth. Ad blocking is up to 18% for desktop users in USA and 24% in Canada. Voice search is up to 20% of mobile queries. China and India remain huge growth opportunities. 52% of AdWords ...
News is hitting Facebook in a major way. The social network just announced the roll out of several design changes meant to showcase trending news in more prominent ways. Even more than that – the new changes now let multiple publishers be showcased for a trending topic! The results page for a trending topic (the page you land on after clicking ...
Instagram pods, or insta pods, are becoming all the craze now that Instagram has changed the order in which they display posts. Instead of showing posts in a chronological order like in the past, Instagram now utilizes a proprietary algorithm to try to determine which posts you would rather see. This has caused quite a commotion in the social media ...
If you run a B2B business then marketing on LinkedIn is extremely important for you. You want to make sure other business owners see your services – and there’s no better place to do that than on a social media platform made specifically for business owners and professionals. Plus you can now setup remarketing campaigns to target people you already ...
The Facebook Pixel just got a huge upgrade – and this is BIG news for marketers. Facebook Pixel makes up Facebook’s own tracking system which helps to track conversions, run re-targeting campaigns, and optimize your advertising campaign budgets. The recent update lets the Pixel also track website actions, such as form submissions, and also collect the data submitted in those forms. ...
Making a new cover photo for Facebook? Want to redesign your Google+ profile? Then you need an updated infographic showing you the latest image sizes – and luckily the good folks over at MakeAWebsiteHub.com have created a new graphic, fresh for 2017, featuring all the social media image sizes you might need! Check it out below, and if you’re curious ...
No social network likes fake accounts. Facebook is constantly purging them from their databases, with 30k of them being deleted just last week. The move was sure to expand to Instagram eventually where bots and third-party providers have been happily offering fake comments, likes, and followers, for a very long time. In-fact, a study from 2015 which examined over 10 million ...