Home > Tag Archives: social networking

Tag Archives: social networking

February, 2017

  • 22 February

    You’re Doing It Wrong: Social Media Happens Every Day

    When I consult small business owners on their online marketing I often get asked the same question: “what am I doing wrong?” – which has led me to start up a new post-series which dissects the various different “You’re Doing It Wrong” situations and their answers. To kick things off we will focus what is probably the #1 mistake that ...

  • 14 February

    Facebook Videos Will Soon Auto-Play With Sound

    Remember when it was a big deal that Facebook started auto-playing videos as you scrolled by them in your newsfeed? Facebook recently finished up testing auto-playing sound along with those videos – and apparently decided it was a good idea. So, coming soon, everyone gets auto-playing sound along with their auto-playing videos! People are watching and sharing more video on ...

  • 14 February

    Twitter Growth Is Severly Behind It’s Competition

    Twitter has many problems these days – and growth is one of the major ones. Over the course of  a 2 year span (2015 – 2016) Twitter has gained only 31 million active monthly users. A recent study showed Instagram gaining 300 million and Facebook gaining 467 million during the same year. Check out the full comparison below which sadly ...

January, 2017

  • 26 January

    Buying Fake Twitter Followers Doesn’t Help Your Business

    Reports have been going around that up to 500,000 fake Twitter profiles have recently been discovered by researchers – which frankly doesn’t come as much of a surprise to me. While Twitter may have strict policies in place regarding the use and creation of fake accounts – places like Fiverr are still full of gigs offering hundreds of Twitter followers ...

  • 6 January

    Vine Becomes Vine Camera

    Back in October we heard about the official discontinuation of the Vine app – at least as we knew it. Until now everyone figured the Vine app would no longer serve a purpose at all – turning into just another app that gets deleted from your device (unless you still haven’t downloaded the Vines you wish to save). Turns out ...

November, 2016

  • 18 November

    Facebook Introduces New Post Types

    One of the most common mistakes business owners make with their Facebook pages is posting the same type of content over and over again. Nobody wants to be bombarded with the same style of promotional messages all the time – and Facebook wants to help you make new posts by offering an easy way to create them! Over the course ...

October, 2016

  • 28 October

    Do It For The Vine, One Last Time

    If you think it’s been a while since you’ve heard about any updates or changes to the Vine platform – you’d be right. Twitter has sat rather stagnant with Vine for a long time now, and as such when the official announcement regarding the closing of Vine came out yesterday – there wasn’t much surprise. Since 2013, millions of people ...

  • 28 October

    4 Ways to Improve Your Online Presence [For Free] As A Small Business Owner

    As a small business owner money is often tight, especially in today’s economy; and proper organic SEO campaigns & ongoing organic marketing campaigns are usually outside of the budget for most. However there is quite alot you can do yourself to help improve the online presence of your business and start creating interactions from your customers. Create Online Listings For Your ...

August, 2016

  • 26 August

    Twitter Launches A New Embeddable Message Button For Your Website

    Twitter has rolled out a brand new website button which, when embedded, allows anyone to send you a direct message via Twitter directly from your website … kind of. The new button can be accessed here under Twitter Buttons, and all it requires is your profile URL or @username, and your user ID – which means you have to leave the page, ...

July, 2016

  • 21 July

    Facebook Starts Roll Out of New Business Pages Design

    While everyone is focused on the first successful test flight of Aquila, the solar airplane Facebook designed to bring internet access to people living in remote locations – Facebook was busy beginning the roll-out of a brand new design for business pages – offering a much more open look and feel, and finally letting page managers use the entire real estate provided ...

  • 19 July

    Facebook Has Over 1.6 Billion Active Monthly Users

    Every now and again someone comes along and asks what the true importance of social media is for business owners, and luckily there is plenty of data available to answer that question. The latest from Statista showcases just how many monthly active users various social networks have, with Facebook in the lead with more than 1.6 billion active monthly users. Instagram ...

  • 18 July

    Running Ads Using The New Instagram Business Tools

    Now that the new Instagram Business profiles have started rolling out more people have direct access to Instagram ads – something that in the past was limited to users of Facebook Ad Manager. Let’s take a look at how easy it is to setup a new Instagram ad once you have converted your profile to a business profile. Start off ...

  • 18 July

    Instagram Starts Rolling Out Business Profiles

    It seems that the rollout for Instagram Business Profiles has began today as several of my client businesses have been issued a notification to switch their Instagram accounts to a new business account. The initial notification should appear at the top of your profile page in a blue box, looking a bit like the following: However if you didn’t see ...

  • 14 July

    Infographic: Facebook’s Ad Targeting Options by WordStream

    Setting up a new campaign in Facebook Ad Manager can be a bit daunting the first time around – especially when it comes time to narrow down your audience and set the right targeting rules. Facebook offers dozens of different options which can be mixed and combined to form a-lot of different targeting combinations. Luckily WordStream’s Bekah Wheeler has put ...

June, 2016

  • 30 June

    Facebook Rolls Out A Major News Feed Change – Friends & Family Comes First

    Facebook has rolled out a major announcement this past Wednesday, limiting the exposure that content from business pages, and public profiles for brands and celebrities get; instead focusing on showing more posts from friends and family. Frankly Facebook has been pushing towards this change for a while now because there is simply too much content on Facebook and showcasing it ...

  • 29 June

    Twitter Launches Dashboard for Business Owners

    Managing Twitter as a business owner isn’t exactly easy. Twitter is an extremely fast-paced environment and as a business owner you rarely have the time to properly monitor the Twitter timeline, and catch important tweets as they come in. At the same time Twitter is a great place to share news about your business, and connect with your customers. Until ...

  • 23 June

    Twitter Raises Video Limits to 140 Seconds

    Twitter seems to really like the number 140 considering that is their tweet character limit, and now also their video length limit. That’s right – you can now upload videos that are up to 140 seconds in length! Now, everyone can post videos up to 140 seconds long! We can’t wait to see the amazing videos you create and share.https://t.co/DFsuvnXkuL — ...

  • 23 June

    Major Changes To The Facebook Ad Text Rule

    Up till this point Facebook has always made use of the 20% text rule when it came to determining which images were allowed to be used for advertised posts. This meant that so long as your text did not cover more than 20% of your ad image – you were good to go! Well – not anymore. Rolling out as ...

  • 15 June

    Instagram Is Finally Rolling Out Business Profiles & Tools

    Instagram is a great platform for business owners to take advantage of and market directly to their customers and followers – much like Facebook. However unlike Facebook Instagram never had business-centric options like business profiles and business-level analytics … until now. Instagram has announced, finally, the launch of Instagram business profiles, and business tools. First up – let’s talk about ...

May, 2016

  • 31 May

    Twitter Updates 140 Character Rules – Excludes Mentions & Retweets

    When Twitter first launched the 140 character rule fit the concept perfectly – letting users share brief and short, text based messages. However in an ever-evolving world that is obsessed with media content and visual stimulation, Twitter now shares photos, videos, polls, and so much more. As such the 140 character limit was starting to get in the way – ...

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