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Facebook recently made a post reflecting on some of the statistics of videos posted and played on Facebook. There’s some great information here for all marketers so I wanted to quickly summarize their post and bring attention to a few key things. Firstly – there are significantly more videos being created and shared now than ever. Facebook states “In just one year, the number of video posts per person has increased 75% globally and 94% in the US“. Now while simply posting videos doesn’t guarantee that everyone will see it – Facebook has stated that over the past year video’s have been showing 3.6x more in newsfeeds.
However – what about actually getting views? How’s that been going? Well as of mid-2014 Facebook has been averaging over 1 billion video views daily. From those 1 billion views Facebook breaks down the stats further stating that more than 50% of people who come back to Facebook every day in the US watch at least one video daily – average. Now the big argument here is that Facebook videos are auto-play – meaning when they appear in your Newsfeed and within your viewing area they will automatically start playing. Hate it or love it – auto-play is definitely helping to generate those 1 billion daily views – alas among all of those views you’re bound to find someone truly interested in what you have to say. Furthermore this may push you to be more creative with your videos and try to grab your viewers attention.
So – what does this all mean for you? The marketer, the business owner? Make videos. You’d be surprised at the exposure you may get – and with the ever growing popularity of videos Facebook is a great avenue to start sharing them.
Facebook has, quietly, started rolling out a new Call-to-Action feature for Facebook Pages last week. The new feature allows for business owners to place a call-to-action button onto their page which links to any destination, on or off Facebook. Facebook gives you the following options for your buttons:
The feature started rolling out last week, and once it’s available for you you’ll see the following on your page:
And once you get your new button setup on your Facebook page here is an example of how it will look:
Search results on Facebook have always incorporated Web search results by Bing amidst your friends posts and other relevant information shared on the 1.35-billion user-base of Facebook. However on Monday this week Facebook has announced a decision to remove Bing results from their own search results – a move that only makes sense as Facebook places more of an emphasis on search.
“We’re not currently showing web search results in Facebook Search because we’re focused on helping people find what’s been shared with them on Facebook,” a company spokesperson said. “We continue to have a great partnership with Microsoft in lots of different areas.”
Facebook Chief Executive Mark Zuckerberg has flagged search as one of the company’s key growth initiatives, noting in July that there were more than 1 billion search queries occurring on Facebook every day and hinting that the vast amount of information that users share within Facebook could eventually replace the need to search the Web for answers to certain questions.
Over the course of this past week Facebook has been rolling out an update for its 1.3 billion users offering enhancements to search, primarily emphasizing the ability to look up older posts by keywords. The update has been in the making for quite some time, and it’s now finally available to both desktop and mobile customers.
The social network makes the news official on its newsroom, stating, “Today we’re updating Facebook Search to make it easier to find the posts that have been shared with you [...] You’ve told us the most important thing is being able to find posts you’ve seen before, and now you can. With a quick search, you can get back to a fun video from your graduation, a news article you’ve been meaning to read, or photos from your friend’s wedding last summer.”
You can now search using phrases like “My friends who live in New York,” but also things like “Anthony’s wedding” or “barbecue at Jamie’s house” and stuff like that.
Facebook has made it so that your search results are personalized, allowing you to see the things that have been shared with you, leaving out the clutter. iDevice owners will get the same treatment, along with their Android friends.
To search for something on Facebook, simply click the search bar at the top of any page, punch in what you’re looking for, and choose from the suggested results. You can search for anything from people, posts, photos, and places to Pages, Groups, apps, and events. It’s best to start searching using keywords. You can search for your friends by simply entering their names or email addresses in the search bar, and you can even import your list of contacts from other places with the option to send a friend request to any of your buddies that already has a Facebook account.
To learn more about Facebook’s new search initiative, visit this site right here.
The ability to pin posts has been a tremendous tool for social media marketers ever since Facebook and Twitter announced this functionality earlier this year. Twitter is an extremely fast-paced environment and to truly take advantage of all the marketing it has to offer – you need to move just as fast. The downside here is that it’s hard to truly bring attention to the same post over and over again without it getting lost in other recent updates. This is where pinned posts have come into play. Many companies choose to pin customer compliments and experiences, others will make sure photos or announcements stay at the top. I personally always pin a holiday message the week or two prior to a big holiday.
Last week Google’s Dennis Troper announced on Google+ that you can now finally pin your G+ post to the top of your stream. So if you want people to see a specific post first, you can pin that post and even if it is weeks old, it will remain at the top of your profile.
Here is how you pin a post. You click on the arrow down on a specific post and click “Pin post”. When it is pinned, it will show a little pin icon on your pinned post.
As a regular internet user chances are that you’ve logged into a website or two using one of your social profiles. These days you can use Facebook, Twitter, Google+, LinkedIN, and a slew of other social profiles to login almost anywhere. However while it might be cool to offer your users the ability to login to your website using 12 different social networks – is there really any point to it? Based on a recent report from Statista Facebook and Google alone make up 80% of all social logins.
On the flip side setting up social logins from 10 different networks means that you have 10 different API’s to keep track of. That’s 10x the updates, and 10x the work – ultimately for a login option that may be utilized by only a handful of people. Take the following statistics into consideration when your deciding how many social login options your website actually needs.
For quite a while now Twitter users have been unable to send links to fellow followers via direct messages. Fast forward over a year and Twitter has finally returned the feature to their private messaging system allowing everyone to send links to their followers and friends.
At the time that links were first removed from Twitter it was all because of a particularly bad wave of spammy links sent to Twitter accounts. Last year, sources inside the company said that there had been a wave of hacked accounts that eventually led to a massive rise in Direct Message spam, where links were being sent to users in the hopes that they would click them and enter personal information which would later be collected by spammers. In fact one of the company’s chief executives got such a direct message, which led the company to put a ban on such messages until the issue could be properly dealt with.
Sadly, this has taken more than a year to be solved – which is a bit weird for such a large social network. One would expect fixes to come significantly quicker.
Twitter has introduced a small change to the Twitter home stream by moving the new tweet box off the left-hand side to the top of users’ feed. This means when someone wants to compose a tweet they no longer have to click on the small box on the left. This gives Twitter much the same user experience as Facebook has now where users are also able to update their statuses through a box on the top of their newsfeed.
Facebook’s 3rd quarter earnings report came out a couple of days ago – and as expected Facebook brought in a substantial amount of revenue and generated quiet the income raise. However the important numbers within that report to us webmasters is the current user base. Based on this report Facebook currently has 1.35 billion monthly users, which is quiet impressive when you factor in that there are roughly 2.8 billion Internet users in the entire world. While growth has slowed down a bit, Facebook still managed to add a couple million new monthly users in the United States and Canada; and another 4 million in Europe. Another 16 million came from Asia and another 12 million from the rest of the world. If you were ever wondering why you need to be incorporating Facebook into your marketing campaign – that should answer it.
Moving right along Facebook also has 1.12 billion mobile users; and these mobile users made up 66% of the companies ad revenue. What does this mean? Mobile users are actively clicking on Facebook ads.
Veteran TwitPic users have been on one hell of a rollercoaster ride as TwitPic was shutting down, wasn’t, was again – and then it finally seemed to have shut down as it reached it’s last remaining day – and Twitter snatched it up.
So this means that unfortunately Twitpic will no longer be taking on new photos or data and that the site will enter a read-only mode. The service’s iOS and Android apps have been removed from the app stores and will no longer be supported.
However, people will continue to be able to login to their profiles and delete content or even the accounts they have on Twitpic.com, while the export and download features for the data and photo archives on Twitpic.com are still available.
First off I want to say thank you to everyone who has used Twitpic over the years and for your patience with us over the last couple of months. As you know it’s been quite the roller coaster ride.
We weren’t able to find a way to keep Twitpic independent. However, I’m happy to announce that we have reached an agreement with Twitter to give them the Twitpic domain and photo archive, thus keeping the photos and links alive for the time being. Twitter shares our goal of protecting our users and this data. Also, since Twitpic’s user base consists of Twitter users, it makes sense to keep this data with Twitter.
This will be my (@noaheverett) final chapter with Twitpic, and again I want to say thank you for allowing me to be a part of your photo sharing memories for nearly seven years. It has been an honor.
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