Google got hit with one of the largest fines in corporate history with the European Union demanding 2.42 billion euro (2.7 billion dollars). So what’s the cause? Google has been favoring its own “Google Shopping” service over other similar services, a practice which the EU has determined to be anti-competitive. These services allow users to quickly and easily find a ...
Search engine optimization is vital for essentially every web page and website. While SEO is often treated like “rocket science”, and indeed there is a lot of expertise that goes into it, there are also steps that anyone can take to improve their search engine ranking. That’s why we put together this quick SEO checklist so you can audit your ...
When it comes to writing content for websites, writers often fall into two different camps: those who focus on Search Engine Optimization (SEO) and those who focus on in-bound content. Let’s be clear, both strategies are very important. SEO is vital for driving traffic to your website. Without optimizing your website for search engines, you’ll have to rely on intensive ...
As a business owner it’s often difficult to get started with a PPC advertising campaign. Google AdWords offers alot of different targeting and remarketing options which can feel rather daunting at first. As you progress through your campaigns, the constant monitoring and tweaking can feel rather tedious, especially if you don’t have the budget to hire a dedicated marketing agency ...
Google has finally updated Penguin, the algorithm responsible for penalizing sites using spammy or black hat techniques in an attempt to game the system. The new update, deemed Penguin 4.0, brings with it a series of important changes. The most prominent one being that Penguin is now a real-time algorithm – meaning you no longer have to wait for Penguin to recrawl your ...
Every year We Are Social publishes a global report showcasing many of the key statistics surrounding digital, social, and mobile media. Usually these give you a great idea of what to expect for the remainder of the year – letting you tweak your marketing and advertising campaign to better suite the trends. 2016 brings with it some great statistics based ...
One of the most common mistakes I see business owners making when it comes to their online presence is treating their website differently than they treat their social media profiles. If you ask the average business owner what his website for – most of them tell you “information about the business“. Their social media profiles however are to “engage with ...
GoDaddy commissioned a Small Business Survey recently intended to show how small businesses are using the Internet – and considering how much I focus on small businesses actually using the Internet I was extremely excited to look at the results. 4,000 small businesses, with less than 5 employees, across Australia, Brazil, Canada, India, Mexico, Turkey, UK and the United States ...
If you didn’t already know this, Google doesn’t like to be disobeyed. Their webmaster guidelines are there as a rule book and while they do let you un-punish yourself by submitted reconsideration requests, they do not take violation of their guidelines lightly. A blog post by the Google Search Quality Team this past Friday finally confirmed that webmasters who repeatedly violate ...
Continuing with the Google confirmations we now have Google’s John Mueller stating that there are no Google algorithms that target user actions on your website. He further said, “I don’t think we even see what people are doing on your web site.” So comments, form submissions, and general user interactions don’t help your websites ranking. So in general, I don’t think ...
Facebook has released their Q2 2015 statistics, and apart from a 39% growth in revenue, there are some very interesting numbers in there that webmasters and marketers should take note of. First off 1.49 billion people access Facebook at least once a month, and considering that the global online population is currently estimated at 3 billion – that means that ...
Everyone sends me emails. People ask questions, and tons of businesses send over their promotions, sales, and news. However plenty of my local restaurants, bars, lounges, and small businesses send me absolutely nothing. In-fact I’m expected to go out of my way to figure out whats new with them – and frankly this doesn’t make any sense to me. Email ...
Earlier on this year Google incorporated carousel search results for mobile users browsing for specific news events and topics. Originally the carousel worked solely off of rich snippets from a websites articles – showcasing various articles related to your search term. Well yesterday Google announced, with no real fan-fare, that the carousel will now also feature Pinterest pins, Vines, Houzz ...
Bing has announced today the decision to encrypt users searches by default over the course of this summer. Essentially for users that means that you get a more secure browsing experience, and your BING url will essentially be https://www.bing.com. For webmasters this means that traffic will start originating from https://www.bing.com. Bing however promises to pass along a referrer string so ...
So Twitter tweets are now showing in real-time on Google mobile searches – and this got me to thinking. Is this now the easiest way to rank #1 on Google? I mean just think about it – let’s say that you make a post about Windows 10 – and you tweet about this post when Windows 10 is trending. Then ...
During the SMX Advanced conference last night Google’s Gary Illyes announced that there will be a Panda data refresh coming within the next few weeks. Expectantly within two to four weeks. Now it’s important to take note that this is not an algorithmic change, however merely a data refresh. Now this means that the data about your website could be refreshed and ...
Just a week ago I wrote on here about the new Search Analytics report that Google let me try out – showcasing an overview of website clicks, impressions, and position metrics. Well as of this morning you can try out the Search Analytics report yourself since Google officially rolled out that report to all webmasters. Go ahead and check it ...
First off I have to apologize as this post is a couple days late. Small Business Week technically started on Monday, May 4th – which is also when the attached video was uploaded – however I got caught up with the small businesses I work with and didn’t get a chance to make this post. Anyway – Happy Small Business ...
Google rolled out the newest search engine algorithm change this week and we’ve been bombarded with sky-is-falling cries that only mobile-targeted responsive sites will survive and the rest of the web will be lost to the tenth page of search results. Google reps even claimed that PPC advertising costs would rise for non mobile-friendly sites. Don’t worry, the algorithm has been unleashed ...
In a rather surprising move Google seems to have pushed down the placement of local results in local intent search queries below the fold – causing you to have to scroll through a series of ads before you can view the local listings or local map. Normally you would have the map appear on the top right side and it would stay ...