Google has announced last week a few changes to their Adsense text ads. One change, rolling out already, will make the look and feel of text ads more consistent as consumers and advertisers use screens interchangeably, and distinctions between devices fade. You’ll notice a new clickable arrow icon, as well as slight optimizations to font size, spacing and text layout. These enhancements are among the largest that Google has made to text ads, and their little experiments indicate an uplift in clicks across publishers on the Google Display Network.
These changes will happen automatically for most text ads on your pages, and the color of the arrow icon will be based on the color palette you’ve selected for your ad units. For instance, if the background of your ad units is white, the icon will be grey; for other background colors, the icons will be a different shade of the background color. Consistent with the Google Adsense program policies, they ask that publishers refrain from mimicking these arrows or placing similar images around their ad units. Below are some example of this new text ad format in the 200×200 and 300×250 ad unit sizes.