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Google Wins Auction for .APP gTLD

Earlier this week on 25 February 2015, Power Auctions LLC, ICANN’s authorized auction service provider, kicked off an auction for a new gTLD: .APP. Twelve applicants participated in the auction for the new .APP domain name with Google Registry (Charleston Road Registry Inc) prevailing with a winning price of $25,001,000. I have attached the auction results below:

It’ll be interesting to see what Google does with this new gTLD. Google already supports app indexing – and the new domain aligns with that perfectly. What are you’re thoughts?

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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