Matt Cutts posted a great overview video of Google’s plans for the next few months for orgnic search – what website optimizers and webmasters can expect. I’ve outlined some of the key points of the 7+ minute video below. Do keep in mind that this is a rough snapshot of the potential that’s in the works. It’s not a guaranteed promise because things can always change as these projects evolve.
1. Stop advertorials that pass PageRank
2. Improve SERPs that are traditionally more spammy (adult, for example)
3. Better link analysis to deny value to link spammer
4. New hacked site detection methods and better webmaster communication about them
5. Detect true authorities better in various niches – better authority signals that could help moderate Panda impact
6. Improvements planned for host clustering – to make overly dominant results less common
The big question on everyone’s mind lately is Penguin 2.0, and when is it finally coming. Matt Cutts does a good job at answering that within this video, followed also by his Twitter post from a few days ago:
@mrjamiedodd we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though.
— Matt Cutts (@mattcutts) May 10, 2013