April 12, 2021
Verifying your domain on Facebook Business Manager is a vital step right now, as it allows the utilization of Facebook’s new method to measure conversions called Aggregated Event Measurement (AEM), which is modeled off of Apple’s Private Click Measurement. This new switch will still allow the ability to track conversion events from iOS device users by aggregating performance data at the campaign level.
In the wake of the Apple iOS 14 privacy changes, Facebook wants to ensure that the advertiser is actually the true advertiser who they are claiming to be. Cookies and conversion tracking from the Facebook pixel are no longer possible with the new iOS 14 changes. The iOS 14 changes from Apple’s new AppTrackingTransparency framework will prompt all iPhone users to explicitly provide apps with permission to track their data which will have a significant impact on any applications that utilize this data for advertising.
It is recommended that businesses verify their domains themselves on Facebook Business Manager rather than have a digital marketing agency that works for them do so. Ensuring the business completes this verification allows for all aspects to be more transparent and offers the business absolute control of their domain.
Source: Image by Adam Nowakowski on Unsplash
Verify Your Domain: Step-by-Step Tutorial
Domain verification will allow the creation of aggregated web events. If your domain is not verified on Facebook, this will not be allowed. Without the ability to create aggregated web events, you will not be able to effectively track iOS users who access Facebook on iPhone devices.
Dean DeCarlo, a New York-based entrepreneur, is the Founder and CEO of Mission Disrupt. Mission Disrupt is an industry-leading digital marketing company that develops website and digital marketing experiences that focus on driving awareness, engagement, and revenue. Mission Disrupt is headquartered in New York and offers digital marketing services nationwide.
This is a featured article, originally posted by www.sitepronews.com. This article can be read in it’s original format here.