Every year We Are Social publishes a global report showcasing many of the key statistics surrounding digital, social, and mobile media. Usually these give you a great idea of what to expect for the remainder of the year – letting you tweak your marketing and advertising campaign to better suite the trends. 2016 brings with it some great statistics based on the latest report.
My favorite number from this years report has to be the fact that nearly 50% of the entire world is online. Internet penetration is growing, and that means there’s more eyes on your businesses online presence than there ever was. This further breaks down into the following stats:
- 3.42 billion internet users, equaling 46% global penetration;
- 2.31 billion social media users, delivering 31% global penetration;
- 3.79 billion unique mobile users, representing 51% global penetration;
- 1.97 billion mobile social media users, equating to 27% global penetration.
If you’d like – you can check out the full report here, or browse through the embed below.