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Yahoo Becomes the New Default Search Engine for Firefox

Google Chrome obviously defaults to their own Google search engine. Internet Explorer defaults to the Bing search engine. So it was only appropriate that Mozilla default to a search engine that wasn’t their direct competitor – i.e. Google. As of yesterday night Mozilla has made Yahoo the new default search engine for the Firefox browser.

Today, I’m thrilled to announce that we’ve entered into a five-year partnership with Mozilla to make Yahoo the default search experience on Firefox across mobile and desktop. Mozilla is an inspirational industry leader who puts users first and focuses on building forward-leaning, compelling experiences. This is the most significant partnership for Yahoo in five years and we’re so proud that Mozilla has chosen us as their long-term partner in search“, says Marissa Mayer, Yahoo CEO.

Mayer further explains, “our teams worked closely with Mozilla to build a clean, modern, and immersive search experience that will launch first to Firefox’s U.S. users in December and then to all Yahoo users in early 2015. The interactive and integrated experience also better leverages our world-class content and personalization technologies“.

For the Google fans don’t worry – you can still select Google as your search engine, it just won’t be selected by default.

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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